This document summarizes the results of a survey of brand preferences among 20 school students ages 10-15. It finds that the students highly prefer international brands over local brands for items like bags, shoes, watches, clothing, food, drinks, pens, mobile phones, backpacks and notebooks. Popular brands included Puma, American Tourister, Adidas, Bata, Fastrack, Max Fashion, Reliance Trends, KFC, McDonald's, Coco-Cola, Pepsi, Cello, Samsung, Oppo, Classmates and Skybags. The survey concludes that branded items and fast food have become more integrated into youth culture compared to previous generations.

1. TOP BRANDS AND
SCHOOL STUDENTS
Roni Elizebeth Abraham (S2 MBA)
Mar Athanasios College For Advanced Studies Thiruvalla (MACFAST)
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2. SURVEY ANALYSIS & INTERPRETATION
1. Which brand you prefer for bags?
Among the 20 students, 18 uses branded bags
and only 2 uses local brands. This shows
how much the students prefer branded items
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Bags
American Tourister Scoobee day Puma Others2

3. 2.Which is your most preferable shoes brand?
In the case of shoes, students prefer both highly
branded and medium branded. Bata is mostly
prefered by girls.
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Shoes
Bata Puma Adidas Others
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4. 3. Are you using one among these branded watches?
Everyone uses a watch and most of
them prefer fasttrack
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Watch
Fasttrack Quartz Titan Others
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5. 4.Which is your most favourite dress shopping destination?
Among the shopping destinations
Max fashions and Reliance Trends are
highly preferred by the students.
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Dress
Max Fashion Reliance Trends Big Bazzar Others 5

6. 5. Which among these is your favourite food destination?
Students are more attracted to KFC &
McDonald’s. It has become a part of their
food culture
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Food
KFC McDonald's Chicking Others
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7. 6. Which is your favourite softdrink?
Everyone uses a softdrinks and its been part
of their life. Coco-Cola, Pepsi, Mirinda,
7up etc are common among students
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Softdrinks
Coco-cola Pepsi Mirinda Others 7

8. 7. Which is your choice of pen?
Most widely used pen brand is Cello. It is
available as Cello gripper, cello pinpoint,
Cello technotip etc.
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Pen
Cello Reynolds Parker Others
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9. 8. Which is your mobile brand?
Comparing to the previous generation, mobile
phones has become an unavoidable gadget.
Its difficult to find a student without a phone.
Samsung, Redmi, Oppo are most common
among students of this age
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Mobile Phone
Samsung One plus Oppo Others 9

10. 9. Which among these is your notebook?
Most of the students prefer to have
classmates notebook. other than
Classmates, they uses camlin and
papergrid
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Notebooks
Classmate Camlin Papergrid Others 10

11. 10.Which brand you prefer for backpacks?
Skybags are most common among
backpacks.
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Backpacks
American Tourister Puma Skybags Others
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12. CONCLUSION
• The survey was conducted among 20 school students of age 10-15 and living
in urban area.
• Comparing with the previous generations it is evident that the students prefer
branded items rather than local items.
• The use of mobile phones and fast food culture are increased
• Students prefer brands like Puma, American Tourister, Skybags, Adidas etc.
These are more common in boys than in girls
• Max fashion and Reliance Trends has become the marks of fashion.
• Use of softdrinks has been increased further more in these years.
• Classmates book and cello pen is most common among students
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