2. http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/
• 67% of respondents say landing page creation is arduous
and time-consuming.
• TIP: Gather your tools. Sophisticated marketing technology
exists today that puts landing pagecreation in the hands
of the marketer.
Barrier 1
• IT and code-heavy practices impact landing page creation.
• TIP: Marketing need to be the controller of its own
destiny-controlling from first click to post-
Barrier 2
3. http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/
• 46% of respondents say little to no testing because of
internal infrastructure.
• TIP: As a marketing team, it’s critical to create a
marketing testing infrastructure. Consider as a team
testing orchestration, collaboration and productivity.
Barrier 3
• 35% of respondents say the lack of actionable insights
from testing.
• TIP: Understand what you are testing, the outcome
desired, and the timing of the testing cycle.
Barrier 4
4. http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/
• 33% of respondents say can’t easily segment, personalize or
target.
• TIP: Targeted and relevant experiences convert more. It’s that
simple. Find a way to create responsive content in your
experiences through behavioral insights and dynamic
elements.
Barrier 5
• 26% of respondents say Inability to optimize for mobile
efficiency.
• TIP: Mobile is a must and will quickly overtake PC use. As a
marketing organization it’s important to include resources
and technology for mobile optimization.
Barrier 6
