Social media outsourcing may be a viable solution for many businesses, but you can only fully benefit from it if you avoid some very common mistakes.

1. Top 3 Social Media Outsourcing Mistakes to Avoid

2. A lot of businesses are now turning
to outsourcers for their social
media marketing (SMM) activities.

3. Make sure you avoid these
common mistakes when you
choose to outsource.

4. Social Media Outsourcing
Mistake #1:
Lack of Screening

5. Some business owners contact the first
outsourcer they come across, dump
work on them, and then expect miracles
to happen overnight.

6. What you need to do instead is conduct a
search for SMM service providers, take note of
the top ten companies on the search results
page, and then conduct an interview to
determine if any of them meets your
requirements.

7. Social Media Outsourcing
Mistake #2:
Failure to Set a Budget

8. There are outsourcers who charge for their
services on an hourly basis. There are also
those who charge on a monthly basis as
well as those who charge in a per project
basis.

9. That is why you need to set a budget
before you even start looking for an
outsourcer. This helps you avoid paying a
lot more than you originally expected to
spend on SMM.

10. You should also decide on the maximum
amount you’re willing to spend in case
the outsourcer negotiates for a higher
fee.

11. Social Media Outsourcing
Mistake #3:
Failure to Communicate Clearly

12. What specific tasks should the
outsourcing company handle on
your behalf? This should be clear
from the beginning.

13. Otherwise, you’ll have a hard time
monitoring the progress of your SMM team.
You should also tell them which particular
tasks need your approval so as to protect
the integrity and credibility of your brand.

14. Social media outsourcing may be a viable solution for many
businesses, but you can only fully benefit from it if you
avoid some very common mistakes.
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