The document outlines 10 concepts for designing and managing integrated marketing communications from Philip Kotler's Marketing Management textbook. The concepts cover the marketing communication mix, the sequence of the communication process, the three stages of communicating with customers, nonpersonal communication channels, and developing effective communication strategies.

1. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao Apr. 5.2011 http://zhaointote.blogspot.com/ TOP 10 Learning Concepts

6. Eight major models of Communication (4 Mass Communication) http://zhaointote.blogspot.com/ Advertising Sales promotion Events and experiences Public relationship & Publicity Concept 1: From Philip Kotler’s, Marketing Management, 13 th ed .

7. Eight major models of Communication (4 personal Communication) Concept 1: Direct marketing Word of mouth Interactive Marketing Personal Selling From Philip Kotler’s, Marketing Management, 13 th ed .

9. Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .

10. Sequence of Communication process Sender Encoding Message Media Decoding Receiver Noise Response Feedback http://zhaointote.blogspot.com/ Concept 2: From Philip Kotler’s, Marketing Management, 13 th ed .

11. Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Encoding From Philip Kotler’s, Marketing Management, 13 th ed .

12. Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Encoding Message/ Media From Philip Kotler’s, Marketing Management, 13 th ed .

13. Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Encoding Decoding Message/ Media From Philip Kotler’s, Marketing Management, 13 th ed .

14. Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media From Philip Kotler’s, Marketing Management, 13 th ed .

15. Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise From Philip Kotler’s, Marketing Management, 13 th ed .

16. Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise Response From Philip Kotler’s, Marketing Management, 13 th ed .

17. Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise Response Feedback From Philip Kotler’s, Marketing Management, 13 th ed .

18. Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise Response Feedback From Philip Kotler’s, Marketing Management, 13 th ed .

20. 3 stages of communicate with customers Concept 3: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .

31. Developing Effective Communication Concept 5: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Identify target audience Determine objective Design communication Select channels Establish budget Decide on media mix Measure result Manage IMC

34. strategic roles of a variety of communications http://zhaointote.blogspot.com/ Concept 5: From Philip Kotler’s, Marketing Management, 13 th ed . Design communication Select channels Establish budget

35. Manage IMC http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept 5: Decide on media mix Measure result Manage IMC

37. Creative strategy: http://zhaointote.blogspot.com/ Concept 6: Flash sale: From Philip Kotler’s, Marketing Management, 13 th ed .

38. Celebrity spread strategy http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept6: Celebrity Communicators Brand

40. Drug use is illegal http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept7: Drug use is a violation issued by the world notice

41. McDonald don't sale rice in China http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept7: Branch Market McDonald’s in China no rice sell.

42. Companies are using the same ads in markets to build global brand image. http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept7: