2. All songs fall under a genre and fit characteristics, Toni Braxton's song unbreak my
heart falls under R&B/Hip-Hop
Typical when looking at R&B/Hip-Hop you think a group of people rapping or
videos about clubbing with numerous girl with big dance routines in revealing
clothing etc.
or an individual rapping, DJing/scratching and beat boxing.
Where as Toni Braxton song contains a beat, rhythm and blues, with a more
contemporary feel to it and subvert the normal characteristic of R&B/Hip-Hop
genre
3. Don't leave me in all this pain
Don't leave me out in the rain
Come back and bring back my smile
Come and take these tears away
I need your arms to hold me now Un-break my heart
The nights are so unkind Say you'll love me again
Bring back those nights when I held you beside me
Undo this hurt you caused
Un-break my heart When you walked out the door
Say you'll love me again And walked out of my life
Undo this hurt you caused Un-cry these tears
When you walked out the door
And walked out of my life I cried so many nights
Un-cry these tears Un-break my heart
I cried so many nights My heart
Un-break my heart
My heart
Don't leave me in all this pain
Take back that sad word good-bye Don't leave me out in the rain
Bring back the joy to my life Bring back the nights when I held you beside me
Don't leave me here with these tears
Come and kiss this pain away
I can't forget the day you left Un-break my heart
Time is so unkind Say you'll love me again
And life is so cruel without you here beside me Undo this hurt you caused
When you walked out the door
And walked out of my life
Un-cry this tears
I cried so many, many nights
Un-break my
Un-break my heart oh baby
Come back and say you love me
Un-break my heart
Sweet darlin'
Without you I just can't go on
Can't go on....
4. Toni Braxton’s music Unbreak my heart is the typical narrative of a woman in love and her
heart break, the video contain typical codes and conventions of a music video such as
the typical flashback of the narrative leading to the loss of the love on.
The narrative begins with a
shot of the tragedy, this is
commonly seen in love
songs in music videos
A zoom on the
character as she cries
connotes to the
audience that she is
hurt and hart broken
The shot also is
relevant to the
lyrics ‘don't leave
me in all this pain’
This close up denotes the emphasis
on the perfect relationship and their
happiness
5. Still following the narrative goes through a
sequence of different motifs as it switches
from past to present (not linear).
As the music video goes on the
denotation is shifted from the same
beautiful woman but now more
vulnerable e and appears so to the
audience.
This medium close up of a The clip also still applies to the lyrics as
beautiful woman is a she sings ‘Unbreak my heart’ her on
denotation to the the floor emphasises on her loneliness
audience she is dressed in and as said before fits the lyrics
lingerie.
Here she is seen in the shower, the water
falling can be seen as a representation
of her tears (as she sings ) ‘un cry these
tears’.
Her throwing up her can be a
representation of her broken heart and
her begging for the pain to leave her.
6. In the video Toni Braxton is
stereotypically portrayed as a
beautiful woman lost with out a male
influence (man in life), she is
represented as weak, venerable and
very feminine :
•done up hair
•Makeup
•Provocative clothing
The male of the video is portrayed as the
masculine figure in the relationship,
appealing to any woman viewing the
music video. He is viewed as:
•Strong
•Rugged
•Handsome
The pair together are a denotation of the perfect relationship, desired by many: the
perfect home, the handsome husband, the beautiful wife with no conflicts or issues.
this kind of portrayals are common seen in artist music video to appeal to what
their fans want to see, and according to how the artist want their audience to feel.
7. Her official website, has information bout latest songs and video’s with options to buy her
latest songs or download straight from her page, their are blogs for her fans to contribute their
opinions and a page to be updated on her tours and upcoming gigs and there prices.
The website is able to engages her fans with her life and personal experiences, so she is able
to act as a role model as well as promoter of her music.
There is also previews and interviews of exclusive videos of Toni and her family, enorder to gain
full access to the site it requires you to join, once a part of the site you will receive emails and
mail about any up coming concerts or single/album releases as well as any other details that
interest fans.
8. ADVERTING & PROMOTION
in term of promotion not only with the
use of her website, but she has links
through Facebook to site selling her
merchandise such as shirts, posters,
albums etc
as for adverting she has viral
advertising on chain mail and other
website linked to music or
downloading music to promote her
new album ‘Pulse’
Sites used :
•Facebook
•Official Toni Braxton site
•Twitter
•MySpace
9. American R&B singer, songwriter and actress. Braxton has won six Grammy
Awards, seven American Music Awards, and five Billboard Music Awards and has
sold over 60 million records worldwide
But she didn't start this way she use to began performing as The Braxtons in the
late 1980s with her four sisters (Traci, Trina, Towanda, and Tamar) and were signed
to Arista Records in 1989. Their first single, "Good Life", was released in
1990. Though the song was not successful, it attracted the attention of Antonio
"L.A." Reid and Kenneth "Babyface" Edmonds
Her first demo - Reid and Babyface recruited her to record a demo of "Love
Shoulda Brought You Home“ this song did very well in the charts in the US:
make it 4th in the US charts in 1992 but only mad it 33 in the chart in the UK in 1994
four years after release
And only recently produced her first album in four years back in 2008 ‘Pulse’
featuring artists such as try songs etc.
10. Her first album, 1993's Toni Braxton, sold over 8.5 million copies
in the U.S. and ten million worldwide
Her recent album ‘Pulse’ released in 2008 was at number 9 on
the US Billboard 200 chart, selling 54,000 copies in its first week