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   All songs fall under a genre and fit characteristics, Toni Braxton's song unbreak my
    heart falls under R&B/Hip-Hop

   Typical when looking at R&B/Hip-Hop you think a group of people rapping or
    videos about clubbing with numerous girl with big dance routines in revealing
    clothing etc.
     or an individual rapping, DJing/scratching and beat boxing.

   Where as Toni Braxton song contains a beat, rhythm and blues, with a more
    contemporary feel to it and subvert the normal characteristic of R&B/Hip-Hop
    genre
Don't leave me in all this pain
Don't leave me out in the rain
Come back and bring back my smile
Come and take these tears away
I need your arms to hold me now                     Un-break my heart
The nights are so unkind                            Say you'll love me again
Bring back those nights when I held you beside me
                                                    Undo this hurt you caused
Un-break my heart                                   When you walked out the door
Say you'll love me again                            And walked out of my life
Undo this hurt you caused                           Un-cry these tears
When you walked out the door
And walked out of my life                           I cried so many nights
Un-cry these tears                                  Un-break my heart
I cried so many nights                              My heart
Un-break my heart
My heart
                                                    Don't leave me in all this pain
Take back that sad word good-bye                    Don't leave me out in the rain
Bring back the joy to my life                       Bring back the nights when I held you beside me
Don't leave me here with these tears
Come and kiss this pain away
I can't forget the day you left                     Un-break my heart
Time is so unkind                                   Say you'll love me again
And life is so cruel without you here beside me     Undo this hurt you caused
                                                    When you walked out the door
                                                    And walked out of my life
                                                    Un-cry this tears
                                                    I cried so many, many nights
                                                    Un-break my

                                                    Un-break my heart oh baby
                                                    Come back and say you love me
                                                    Un-break my heart
                                                    Sweet darlin'
                                                    Without you I just can't go on
                                                    Can't go on....
Toni Braxton’s music Unbreak my heart is the typical narrative of a woman in love and her
     heart break, the video contain typical codes and conventions of a music video such as
     the typical flashback of the narrative leading to the loss of the love on.

                                The narrative begins with a
                                shot of the tragedy, this is
                                commonly seen in love
                                songs in music videos


                                                                   A zoom on the
                                                                   character as she cries
                                                                   connotes to the
                                                                   audience that she is
                                                                   hurt and hart broken
       The shot also is
       relevant to the
       lyrics ‘don't leave
       me in all this pain’



       This close up denotes the emphasis
       on the perfect relationship and their
       happiness
Still following the narrative goes through a
                                            sequence of different motifs as it switches
                                            from past to present (not linear).


                                                       As the music video goes on the
                                                       denotation is shifted from the same
                                                       beautiful woman but now more
                                                       vulnerable e and appears so to the
                                                       audience.
This medium close up of a                              The clip also still applies to the lyrics as
beautiful woman is a                                   she sings ‘Unbreak my heart’ her on
denotation to the                                      the floor emphasises on her loneliness
audience she is dressed in                             and as said before fits the lyrics
lingerie.




     Here she is seen in the shower, the water
     falling can be seen as a representation
     of her tears (as she sings ) ‘un cry these
     tears’.
     Her throwing up her can be a
     representation of her broken heart and
     her begging for the pain to leave her.
In the video Toni Braxton is
                                         stereotypically portrayed as a
                                         beautiful woman lost with out a male
                                         influence (man in life), she is
                                         represented as weak, venerable and
                                         very feminine :
                                         •done up hair
                                         •Makeup
                                         •Provocative clothing

The male of the video is portrayed as the
masculine figure in the relationship,
appealing to any woman viewing the
music video. He is viewed as:
•Strong
•Rugged
•Handsome



The pair together are a denotation of the perfect relationship, desired by many: the
perfect home, the handsome husband, the beautiful wife with no conflicts or issues.
 this kind of portrayals are common seen in artist music video to appeal to what
their fans want to see, and according to how the artist want their audience to feel.
Her official website, has information bout latest songs and video’s with options to buy her
latest songs or download straight from her page, their are blogs for her fans to contribute their
opinions and a page to be updated on her tours and upcoming gigs and there prices.
The website is able to engages her fans with her life and personal experiences, so she is able
to act as a role model as well as promoter of her music.
There is also previews and interviews of exclusive videos of Toni and her family, enorder to gain
full access to the site it requires you to join, once a part of the site you will receive emails and
mail about any up coming concerts or single/album releases as well as any other details that
interest fans.
ADVERTING & PROMOTION
in term of promotion not only with the
use of her website, but she has links
through Facebook to site selling her
merchandise such as shirts, posters,
albums etc
as for adverting she has viral
advertising on chain mail and other
website linked to music or
downloading music to promote her
new album ‘Pulse’

Sites used :
•Facebook
•Official Toni Braxton site
•Twitter
•MySpace
   American R&B singer, songwriter and actress. Braxton has won six Grammy
    Awards, seven American Music Awards, and five Billboard Music Awards and has
    sold over 60 million records worldwide

   But she didn't start this way she use to began performing as The Braxtons in the
    late 1980s with her four sisters (Traci, Trina, Towanda, and Tamar) and were signed
    to Arista Records in 1989. Their first single, "Good Life", was released in
    1990. Though the song was not successful, it attracted the attention of Antonio
    "L.A." Reid and Kenneth "Babyface" Edmonds

   Her first demo - Reid and Babyface recruited her to record a demo of "Love
    Shoulda Brought You Home“ this song did very well in the charts in the US:
    make it 4th in the US charts in 1992 but only mad it 33 in the chart in the UK in 1994
    four years after release

   And only recently produced her first album in four years back in 2008 ‘Pulse’
    featuring artists such as try songs etc.
   Her first album, 1993's Toni Braxton, sold over 8.5 million copies
    in the U.S. and ten million worldwide

   Her recent album ‘Pulse’ released in 2008 was at number 9 on
    the US Billboard 200 chart, selling 54,000 copies in its first week

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Toni braxton - Video Analysis

  • 1.
  • 2. All songs fall under a genre and fit characteristics, Toni Braxton's song unbreak my heart falls under R&B/Hip-Hop  Typical when looking at R&B/Hip-Hop you think a group of people rapping or videos about clubbing with numerous girl with big dance routines in revealing clothing etc. or an individual rapping, DJing/scratching and beat boxing.  Where as Toni Braxton song contains a beat, rhythm and blues, with a more contemporary feel to it and subvert the normal characteristic of R&B/Hip-Hop genre
  • 3. Don't leave me in all this pain Don't leave me out in the rain Come back and bring back my smile Come and take these tears away I need your arms to hold me now Un-break my heart The nights are so unkind Say you'll love me again Bring back those nights when I held you beside me Undo this hurt you caused Un-break my heart When you walked out the door Say you'll love me again And walked out of my life Undo this hurt you caused Un-cry these tears When you walked out the door And walked out of my life I cried so many nights Un-cry these tears Un-break my heart I cried so many nights My heart Un-break my heart My heart Don't leave me in all this pain Take back that sad word good-bye Don't leave me out in the rain Bring back the joy to my life Bring back the nights when I held you beside me Don't leave me here with these tears Come and kiss this pain away I can't forget the day you left Un-break my heart Time is so unkind Say you'll love me again And life is so cruel without you here beside me Undo this hurt you caused When you walked out the door And walked out of my life Un-cry this tears I cried so many, many nights Un-break my Un-break my heart oh baby Come back and say you love me Un-break my heart Sweet darlin' Without you I just can't go on Can't go on....
  • 4. Toni Braxton’s music Unbreak my heart is the typical narrative of a woman in love and her heart break, the video contain typical codes and conventions of a music video such as the typical flashback of the narrative leading to the loss of the love on. The narrative begins with a shot of the tragedy, this is commonly seen in love songs in music videos A zoom on the character as she cries connotes to the audience that she is hurt and hart broken The shot also is relevant to the lyrics ‘don't leave me in all this pain’ This close up denotes the emphasis on the perfect relationship and their happiness
  • 5. Still following the narrative goes through a sequence of different motifs as it switches from past to present (not linear). As the music video goes on the denotation is shifted from the same beautiful woman but now more vulnerable e and appears so to the audience. This medium close up of a The clip also still applies to the lyrics as beautiful woman is a she sings ‘Unbreak my heart’ her on denotation to the the floor emphasises on her loneliness audience she is dressed in and as said before fits the lyrics lingerie. Here she is seen in the shower, the water falling can be seen as a representation of her tears (as she sings ) ‘un cry these tears’. Her throwing up her can be a representation of her broken heart and her begging for the pain to leave her.
  • 6. In the video Toni Braxton is stereotypically portrayed as a beautiful woman lost with out a male influence (man in life), she is represented as weak, venerable and very feminine : •done up hair •Makeup •Provocative clothing The male of the video is portrayed as the masculine figure in the relationship, appealing to any woman viewing the music video. He is viewed as: •Strong •Rugged •Handsome The pair together are a denotation of the perfect relationship, desired by many: the perfect home, the handsome husband, the beautiful wife with no conflicts or issues. this kind of portrayals are common seen in artist music video to appeal to what their fans want to see, and according to how the artist want their audience to feel.
  • 7. Her official website, has information bout latest songs and video’s with options to buy her latest songs or download straight from her page, their are blogs for her fans to contribute their opinions and a page to be updated on her tours and upcoming gigs and there prices. The website is able to engages her fans with her life and personal experiences, so she is able to act as a role model as well as promoter of her music. There is also previews and interviews of exclusive videos of Toni and her family, enorder to gain full access to the site it requires you to join, once a part of the site you will receive emails and mail about any up coming concerts or single/album releases as well as any other details that interest fans.
  • 8. ADVERTING & PROMOTION in term of promotion not only with the use of her website, but she has links through Facebook to site selling her merchandise such as shirts, posters, albums etc as for adverting she has viral advertising on chain mail and other website linked to music or downloading music to promote her new album ‘Pulse’ Sites used : •Facebook •Official Toni Braxton site •Twitter •MySpace
  • 9. American R&B singer, songwriter and actress. Braxton has won six Grammy Awards, seven American Music Awards, and five Billboard Music Awards and has sold over 60 million records worldwide  But she didn't start this way she use to began performing as The Braxtons in the late 1980s with her four sisters (Traci, Trina, Towanda, and Tamar) and were signed to Arista Records in 1989. Their first single, "Good Life", was released in 1990. Though the song was not successful, it attracted the attention of Antonio "L.A." Reid and Kenneth "Babyface" Edmonds  Her first demo - Reid and Babyface recruited her to record a demo of "Love Shoulda Brought You Home“ this song did very well in the charts in the US: make it 4th in the US charts in 1992 but only mad it 33 in the chart in the UK in 1994 four years after release  And only recently produced her first album in four years back in 2008 ‘Pulse’ featuring artists such as try songs etc.
  • 10. Her first album, 1993's Toni Braxton, sold over 8.5 million copies in the U.S. and ten million worldwide  Her recent album ‘Pulse’ released in 2008 was at number 9 on the US Billboard 200 chart, selling 54,000 copies in its first week