This document discusses how tone is established in various media like films, music, and writing to set the overall mood or attitude. Tone can be set through stylistic choices such as music, lighting, dialogue, and even subtle word choices. In films, the title, music score, and visuals can immediately establish a scary, funny, or romantic tone. Similarly, word choice, syntax, and sentence structure allow authors to convey tone in writing without relying on audio cues. Figurative language and an author's narrative perspective or attitude can also shape the implied tone of a story. Understanding these tone-setting techniques helps readers and viewers interpret the intended mood.