TOMS Shoes pioneered a "one for one" business model where for each product sold, the company donates an equivalent product to those in need. This model has been very successful for TOMS and inspired other companies to adopt similar philanthropic business strategies. However, some critics argue that simply donating goods does not solve deeper issues of poverty and a lack of infrastructure, and question whether these business models are effective long-term solutions or just publicity stunts. TOMS also faces risks balancing its for-profit and nonprofit activities while managing public perception.