Thomas M. Ricci is a marketing and communications professional and consultant with over 20 years of experience helping B2B companies and non-profits. He has expertise in all areas of marketing including strategy, advertising, digital marketing, public relations, and business writing. Some of his recent accomplishments include improving conference attendance by 6.5% for a scientific organization and launching new corporate brands and websites for startups.

1. Thomas M. Ricci
2000D Village Green South, Riverside, RI 02915
(T) 401.354.2360
tom@riccicommunications.com
www.riccicommunications.com
Professional Profile
Trusted marketing and communications professional and consultant to executives at world leading B2B companies,
start-ups, and non-profit organizations; hands-on practitioner of all facets of marketing communications, including
business writing, advertising, digital marketing, Web content, direct marketing, and public relations.
Marketing Experience
• Creative strategy development
• Marketing program management
• Product positioning
• Competitive analysis
• Contract consulting
• External advertising/PR agency
management
• Corporate communications
• Marketing automation tools
(Hubspot/Pardot)
Creative Expertise
• Brand marketing and advertising
• Marketing copywriting
• Direct marketing – print and
electronic
• Web marketing – content and
execution
• Quantitative and qualitative
market research
• PR strategy and execution
• Social media
Business Experience
• Department management
• External resource management
• Budget management
• Program planning
• Business writing
• Independent, individual
contributor
• Fluent in Microsoft Office/Adobe
application suites
Recent Accomplishments
 Delivered contract marketing and communication services for software security firm
o Managed US migration to new corporate Web platform
o Implemented automated email marketing campaigns using Pardot marketing automation platform
o Performed media outreach to ensure inclusion in trade publications, print and Web
 Rejuvenated Pittcon® marketing strategy, the world’s largest scientific conference and exhibition hosted by a
not-for-profit organization:
o Refined conference value proposition through market research/focus groups
o Worked with committee executives to reposition organization and reinvigorate brand message
o Improved relations with key stakeholders, internal and external
o Leveraged the media to reinforce new positioning
o Increased conference attendance by 6.5%
 Collaborated with company founder to launch emerging start-up:
o Created corporate identity
o Developed corporate Web site and collateral
o Produced integrated marketing communications/PR campaign
o Introduced company and products at major tradeshow
 Re-branded physiology teaching and research product manufacturer
o Launched e-commerce Web site
o Integrated email marketing campaigns into marketing campaigns
o Revitalized trade show booth messaging
 Delivered writing services for several B2B companies in the healthcare IT, scientific instrumentation, and high
tech industries
o Wrote blogs and customer communications for key executives
o Interviewed customers and delivered case studies for publication
o Developed product collateral, including white papers and data sheets
o Generated Web content

2. Thomas Ricci Resume - 2
EMPLOYMENT HISTORY
Ricci Communications, Harrisville, RI June 2002 – present
Principal Consultant
Sole proprietor of marketing and communications services firm providing writing, direct marketing, electronic
marketing, Web content and design, business development, and public relations services for business-to-business
companies and non-profit organizations. Current and past clients include: Waters Corporation, Wibu-Systems
USA, Process Software, Agilent Technologies, Modular SFC, Dell Services, Pittsburgh Conference, and iWorx
Systems, Inc.
Mangosoft, Inc., Westborough, MA June 2000 – June 2002
Director of Marketing Communications and Public Relations
Mangosoft was a 60-employee developer of Internet-enabling business software solutions.
Sole responsibility for creating and implementing multi-million dollar integrated marketing and public relations
strategy and campaign for re-branding the company and its primary product, an ASP initiative for Internet
collaboration software and services targeting business users and enterprise network managers.
Process Software Corporation, Framingham, MA June 1995 – May 2000
Director of Marketing Communications and Public Relations
Process Software was a 100-employee developer of IP Address Management and TCP/IP networking software for
small to large enterprise companies.
Responsibilities included management and implementation of all marketing communications and public relations
staff and programs, including Web-based and electronic marketing initiatives, product launches, strategic partner
initiatives, and OEM support for worldwide business partners and resellers.
Sepracor Inc./BioSepra Inc., Marlborough, MA June 1991 - June 1995
Director of Marketing Communications and Public Relations
Sepracor is a pharmaceutical drug developer. BioSepra was a 40-employee manufacturer of biopurification
equipment and media used in the production of pharmaceutical drugs. BioSepra was an independent spin-off from
Sepracor Inc., Marlborough, MA.
Responsibilities included strategic management and implementation of all public relations and corporate
communications programs within a multinational environment, including annual reports and financial
communications, both pre- and post-IPO.
Waters Corporation, Milford, MA June 1981 - May 1991
Manager of Marketing Communications
Waters is a worldwide leader in liquid chromatography separations equipment and disposable media and columns.
Responsibilities included management of internal public relations and marketing communications organization as
well as external agencies, documentation, and database/lead management groups. Integrated worldwide
communications programs with over 20 subsidiaries worldwide while managing a multi-million dollar budget.
EDUCATION
Northeastern University, BA Journalism