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IPAG 2012-2013 S1 MBA BUSINESS ETHICHS
             BILEN Sercan
               LIU Lingbo
               TONG Jun
              17.11.2012                 1
SUMMARY


COMMPANY INTRODUCTION

TOFAS CODE OF ETHNICAL
CONDUCT

SOCIAL RESPONSIBILITY

CONCLUSION
3/5/2013                  2
COMPANY
INTRODUCTION

          •    Turkish automotive company Tofas, whose foundations were laid by
               the founder of the Koc Holding Vehbi Koc in 1968

          •    The only automotive company in Turkey that manufactures both
               passenger car and light commercial vehicle, Tofas comes to the fore
               as the biggest manufacturer of the Turkish automotive industry
               today with its production capacity of 400.000 units per year.

          •    Within the scope of Minicargo project, Tofas is manufacturing for
               Fiat, Citroen and Peugeot besides manufacturing for Opel and
               Vauxhall within the scope of New Fiat Doblo project.

          •    Tofas is a global player that has been manufacturing for 5 brands in
               its factory in Bursa which has a privileged position in the highest
               rank by achieving “Silver” production level within 170 Fiat Group
               factory of the World Class Manufacturing.
                                                                             3
COMPANY
            INTRODUCTION

•   As the pioneer of the Turkish automotive industry, Tofas is a
    company that creates 25.9% of the total sector production by
    itself.

•   Tofas exports 80 countries by the year of 2011 and its share
    received from the total automotive industry export is at the
    level of 22.8% with 180.698 units.

•   While Tofas receives 15% share from the national automotive
    market through the brands in its constitution, Turkey stands in
    the position of the third biggest market of the world after Brazil
    and Italy.

•   Showing a successful performance in the national automotive
    market by now with 5 brands, Fiat, Alfa Romeo, Lancia, Maserati
    and Ferrari; Tofas proceeds on its way in 2012 with 6 brands by
    including Jeep in its constitution.                                  4
1.Tofas Employee Relations
                          2.Tofas External Relations
                               2.1. Communication with TOFASLILAR
        TOFAS                  2.2. Shareholder Relations
                               2.3. Compliance with Law and Legal Transactions
Code of Ethical Conduct        2.4. Social Responsibility
                               2.5. Customer Relations
                               2.6. Supplier and Dealer Relations
                               2.7. Competition
                               2.8. Corporate Information
                               2.9. Quality
                               2.10. Environment
                               2.11. Global Responsibility

                                                                           5
3. Code of Ethical Conduct to be Complied with by Employees
     3.1. Asset and Information Management
             3.1.1. Intellectual Property Rights
             3.1.2. Information Management
             3.1.3. Asset Management
             3.1.4. Security and Crisis Management
             3.1.5. Confidentiality
     3.2. Avoidance of conflict of interest
             3.2.1. Not transacting in favor of themselves or their relatives
             3.2.2. Participation in representation and organization invitations
             3.2.3. Receiving and Giving Gifts
             3.2.4. Ex-workers Doing Business with Tofas
             3.2.5. Insider Trading
4. Occupational Health and Safety
5. Prohibition of Political Activity                                       6
SOCIAL
 RESPONSIBILTY
Fiat Labs in Technical High Schools


            The Fiat Laboratories – Fiat Technical
School Program was realised in record time
following the signing of a development protocol in
2008, in connection with the “Meslek Lisesi
Memleket Meselesi” – ‘Vocational Education – A
crucial matter for the nation’ initiated by Koç
Holding in 2006; with the aim of developing human
potential for a skilled workforce, particularly to fulfill
the evident needs of the automotive industry.


3/5/2013                                                     7
SOCIAL
 RESPONSIBILTY


                              In the academic period of 2008-2009 11
                 Fiat labs were established in nine provinces
                 following on from the foundation of the Fiat lab. at
                 Şişli Technical High School (Şişli Endüstri Meslek
                 Lisesi) in 2007. This initiative was an important step
                 towards serving the technical training needs of the
                 industry.




3/5/2013                                                          8
SOCIAL
  RESPONSIBILTY
UU-Politecnico di Torino an Automotive Engineering Post-Graduate
               Research Programme Collaboration
             The first foreign university
 supported automotive masters program in
 Turkey was initiated in cooperation with
 Politecnico di Torino and Uludağ University
 in 2007 through the instigation of Tofaş. This
 foreign supported pioneering masters
 program holds great importance for Turkey
 in     strengthening     the     cooperation
 mechanisms of the automotive sector and
 universities.

                                                             9
SOCIAL
RESPONSIBILTY

Tofaş Basketball Schools and the Basketball Volunteers Project

           Tofaş Sports Club initiated two
projects aimed at promoting basketball and
providing opportunities to raise sportsmen
out of youth system.

           Coach trainings were organized in
Bursa between 9 and 13 February 2010 in
the context of the Basketball Volunteers
project held in TEGEV’s education parks in
10 cities.


                                                            10
SOCIAL
 RESPONSIBILTY

                              Another project initiated to
                 promote         basketball     and      provide
                 opportunities to develop the next generation
                 of basketball players is Tofaş Basketball
                 Schools. Tofaş Basketball Schools reaches
                 more than 4,000 students in 13 different
                 cities in order to help students gain self
                 confidence            through         basketball
                 education, develop team spirit and improve
                 their self discipline through sports.




3/5/2013                                                       11
SOCIAL
RESPONSIBILTY
  The “Tofaş Anadolu Arabaları Müzesi (Tofaş Museum of
              Anatolian Cars and Carriages)”

           The “Tofaş Anadolu Arabaları Müzesi
(Tofaş Museum of Anatolian Cars and
Carriages)”, was founded with Tofaş sponsorship
in Bursa in 2002, on a 17,000m² site allocated
for the purpose by the city of Bursa,

          To date the museum, has hosted
more than 250,000 visitors.



                                                         12
SOCIAL
RESPONSIBILTY




  This museum, among the first of its kind in Turkey and unique in its scope, reveals to
  visitors the turn of the simple cart wheel overland from Asia to Anatolia through the
   millennia, and gives them an intriguing glimpse of the colourful history of cart and
 carriage making in Anatolia and the evolution of these millennia-old technologies into
                         the Turkish automotive industry of today.
                                                                                           13
SOCIAL
RESPONSIBILTY




    Hand in hand with the founding of the museum comes the
    publication of a book that brings to light the history of the
                             industry
                                                                    14
SOCIAL
 RESPONSIBILTY
           Sponsorship of Hierapolis Excavations at Pamukkale
  Tofaş has been sponsoring the Hiearopolis archeological project since the 1990s, thus bringing
          one of the most important ancient cities in the Anatolian history back to light.




3/5/2013                                                                                       15
SOCIAL
RESPONSIBILTY




The city consists of the sacred temenos of Apollo, an amphitheatre, the city’s monumental
 Frontinus Gate, the Frontinus Road, Necropolis, the former baths which are transformed
    into a museum, the Agora, Latrina, Triton Nymphaeum, villas and ceremonial roads
                                                                                            16
SOCIAL
  RESPONSIBILTY
            Sponsorship of Excavations at Küçükyalı, Istanbul
           Another site which has been
under our sponsorship since the start of
excavations eight years ago, is known as
the Küçükyalı Archaeological Area
(Küçükyalı Arkeoloji Parkı) and is located
at Küçükyalı. Excavations at this site,
which have been underway since 2001,
are being carried out by a joint team of
Turkish and Italian archaeologists under
the authority and supervision of the
Ministry of Culture, Directorate of
Cultural Heritage and Museums

 3/5/2013                                                       17
SOCIAL
RESPONSIBILTY
           Financial support provided by Tofaş was particularly used for excavation works on
  this monumental monastery tower. The discovered monastery tower is a first in Istanbul
Byzantine archeology and a very significant artifact because it is the oldest and only example
                                         of its time.




                                                                                                 18
CONCLUSION
          Tofaş, aims to reflect its contribution to the country’s economy through
support for social responsibility projects in three main priority areas: education, culture
& the arts and the environment.

         It is in this context that they have chosen those areas which are priorities of
the country’s development, and at the same fields which embrace global values, such as
education, environment and the arts.

          ‘Giving back to the community, and growing together with Turkey’

                                                                                        19
TESEKKÜR
            EDERIZ!
3/5/2013              20

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TOFAŞ-Business Ethics

  • 1. IPAG 2012-2013 S1 MBA BUSINESS ETHICHS BILEN Sercan LIU Lingbo TONG Jun 17.11.2012 1
  • 2. SUMMARY COMMPANY INTRODUCTION TOFAS CODE OF ETHNICAL CONDUCT SOCIAL RESPONSIBILITY CONCLUSION 3/5/2013 2
  • 3. COMPANY INTRODUCTION • Turkish automotive company Tofas, whose foundations were laid by the founder of the Koc Holding Vehbi Koc in 1968 • The only automotive company in Turkey that manufactures both passenger car and light commercial vehicle, Tofas comes to the fore as the biggest manufacturer of the Turkish automotive industry today with its production capacity of 400.000 units per year. • Within the scope of Minicargo project, Tofas is manufacturing for Fiat, Citroen and Peugeot besides manufacturing for Opel and Vauxhall within the scope of New Fiat Doblo project. • Tofas is a global player that has been manufacturing for 5 brands in its factory in Bursa which has a privileged position in the highest rank by achieving “Silver” production level within 170 Fiat Group factory of the World Class Manufacturing. 3
  • 4. COMPANY INTRODUCTION • As the pioneer of the Turkish automotive industry, Tofas is a company that creates 25.9% of the total sector production by itself. • Tofas exports 80 countries by the year of 2011 and its share received from the total automotive industry export is at the level of 22.8% with 180.698 units. • While Tofas receives 15% share from the national automotive market through the brands in its constitution, Turkey stands in the position of the third biggest market of the world after Brazil and Italy. • Showing a successful performance in the national automotive market by now with 5 brands, Fiat, Alfa Romeo, Lancia, Maserati and Ferrari; Tofas proceeds on its way in 2012 with 6 brands by including Jeep in its constitution. 4
  • 5. 1.Tofas Employee Relations 2.Tofas External Relations 2.1. Communication with TOFASLILAR TOFAS 2.2. Shareholder Relations 2.3. Compliance with Law and Legal Transactions Code of Ethical Conduct 2.4. Social Responsibility 2.5. Customer Relations 2.6. Supplier and Dealer Relations 2.7. Competition 2.8. Corporate Information 2.9. Quality 2.10. Environment 2.11. Global Responsibility 5
  • 6. 3. Code of Ethical Conduct to be Complied with by Employees 3.1. Asset and Information Management 3.1.1. Intellectual Property Rights 3.1.2. Information Management 3.1.3. Asset Management 3.1.4. Security and Crisis Management 3.1.5. Confidentiality 3.2. Avoidance of conflict of interest 3.2.1. Not transacting in favor of themselves or their relatives 3.2.2. Participation in representation and organization invitations 3.2.3. Receiving and Giving Gifts 3.2.4. Ex-workers Doing Business with Tofas 3.2.5. Insider Trading 4. Occupational Health and Safety 5. Prohibition of Political Activity 6
  • 7. SOCIAL RESPONSIBILTY Fiat Labs in Technical High Schools The Fiat Laboratories – Fiat Technical School Program was realised in record time following the signing of a development protocol in 2008, in connection with the “Meslek Lisesi Memleket Meselesi” – ‘Vocational Education – A crucial matter for the nation’ initiated by Koç Holding in 2006; with the aim of developing human potential for a skilled workforce, particularly to fulfill the evident needs of the automotive industry. 3/5/2013 7
  • 8. SOCIAL RESPONSIBILTY In the academic period of 2008-2009 11 Fiat labs were established in nine provinces following on from the foundation of the Fiat lab. at Şişli Technical High School (Şişli Endüstri Meslek Lisesi) in 2007. This initiative was an important step towards serving the technical training needs of the industry. 3/5/2013 8
  • 9. SOCIAL RESPONSIBILTY UU-Politecnico di Torino an Automotive Engineering Post-Graduate Research Programme Collaboration The first foreign university supported automotive masters program in Turkey was initiated in cooperation with Politecnico di Torino and Uludağ University in 2007 through the instigation of Tofaş. This foreign supported pioneering masters program holds great importance for Turkey in strengthening the cooperation mechanisms of the automotive sector and universities. 9
  • 10. SOCIAL RESPONSIBILTY Tofaş Basketball Schools and the Basketball Volunteers Project Tofaş Sports Club initiated two projects aimed at promoting basketball and providing opportunities to raise sportsmen out of youth system. Coach trainings were organized in Bursa between 9 and 13 February 2010 in the context of the Basketball Volunteers project held in TEGEV’s education parks in 10 cities. 10
  • 11. SOCIAL RESPONSIBILTY Another project initiated to promote basketball and provide opportunities to develop the next generation of basketball players is Tofaş Basketball Schools. Tofaş Basketball Schools reaches more than 4,000 students in 13 different cities in order to help students gain self confidence through basketball education, develop team spirit and improve their self discipline through sports. 3/5/2013 11
  • 12. SOCIAL RESPONSIBILTY The “Tofaş Anadolu Arabaları Müzesi (Tofaş Museum of Anatolian Cars and Carriages)” The “Tofaş Anadolu Arabaları Müzesi (Tofaş Museum of Anatolian Cars and Carriages)”, was founded with Tofaş sponsorship in Bursa in 2002, on a 17,000m² site allocated for the purpose by the city of Bursa, To date the museum, has hosted more than 250,000 visitors. 12
  • 13. SOCIAL RESPONSIBILTY This museum, among the first of its kind in Turkey and unique in its scope, reveals to visitors the turn of the simple cart wheel overland from Asia to Anatolia through the millennia, and gives them an intriguing glimpse of the colourful history of cart and carriage making in Anatolia and the evolution of these millennia-old technologies into the Turkish automotive industry of today. 13
  • 14. SOCIAL RESPONSIBILTY Hand in hand with the founding of the museum comes the publication of a book that brings to light the history of the industry 14
  • 15. SOCIAL RESPONSIBILTY Sponsorship of Hierapolis Excavations at Pamukkale Tofaş has been sponsoring the Hiearopolis archeological project since the 1990s, thus bringing one of the most important ancient cities in the Anatolian history back to light. 3/5/2013 15
  • 16. SOCIAL RESPONSIBILTY The city consists of the sacred temenos of Apollo, an amphitheatre, the city’s monumental Frontinus Gate, the Frontinus Road, Necropolis, the former baths which are transformed into a museum, the Agora, Latrina, Triton Nymphaeum, villas and ceremonial roads 16
  • 17. SOCIAL RESPONSIBILTY Sponsorship of Excavations at Küçükyalı, Istanbul Another site which has been under our sponsorship since the start of excavations eight years ago, is known as the Küçükyalı Archaeological Area (Küçükyalı Arkeoloji Parkı) and is located at Küçükyalı. Excavations at this site, which have been underway since 2001, are being carried out by a joint team of Turkish and Italian archaeologists under the authority and supervision of the Ministry of Culture, Directorate of Cultural Heritage and Museums 3/5/2013 17
  • 18. SOCIAL RESPONSIBILTY Financial support provided by Tofaş was particularly used for excavation works on this monumental monastery tower. The discovered monastery tower is a first in Istanbul Byzantine archeology and a very significant artifact because it is the oldest and only example of its time. 18
  • 19. CONCLUSION Tofaş, aims to reflect its contribution to the country’s economy through support for social responsibility projects in three main priority areas: education, culture & the arts and the environment. It is in this context that they have chosen those areas which are priorities of the country’s development, and at the same fields which embrace global values, such as education, environment and the arts. ‘Giving back to the community, and growing together with Turkey’ 19
  • 20. TESEKKÜR EDERIZ! 3/5/2013 20