The Europe ISOBUS component market by application category is dominated by tractor segment. This dominance is due to the huge market of tractors in the France and Germany. The main challenges restricting the growth of the Europe ISOBUS component market are incompatibility issues between different devices and high initial investment for complete ISOBUS system. The Europe ISOBUS component market is expected to reach $209.29 million by 2026, with a CAGR of 7.36% during the forecast period 2021- 2026. View the report of Europe ISOBUS component industry, made by Bis Research: https://bisresearch.com/industry-report/europe-isobus-component-market.html Download the sample of Europe ISOBUS component market report made by Bis Research: https://bisresearch.com/requestsample?id=1198&type=download

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Attribution: Please Provide Link of the Source.
Focus on Product, Application, and
Country Analysis
Analysis and Forecast: 2020-2026
June 2021
Global ISOBUS
Component
Market
Table of Content

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BIS Research is a leading market intelligence and technology research company. BIS Research publishes in-
depth market intelligence reports focusing on the market estimations, technology analysis, emerging high-
growth applications, deeply segmented granular country-level market data and other important market
parameters useful in the strategic decision making for senior management. BIS Research provides multi-client
reports, company profiles, databases, and custom research services.
Copyright © 2021 BIS Research Inc.
All Rights Reserved. This document contains highly confidential information and is the sole property of BIS
Research. Disclosing, copying, circulating, quoting or otherwise reproducing any or all contents of this
document is strictly prohibited. Access to this information is provided exclusively for the benefit of the people
or organization concerned. It may not be accessed by or offered whether for sale or otherwise to any third
party.

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Table of Content
1 Markets.................................................................................... 29
1.1 Industry Outlook..............................................................................................30
1.1.1 Market Definition .........................................................................................30
1.1.1.1 ISO 11783 Standard ........................................................................................30
1.1.1.2 ISO 11783 Components...................................................................................31
1.1.1.2.1 Universal Terminal ................................................................................................... 31
1.1.1.2.2 Tractor Electronic Control Unit (ECU)...................................................................... 31
1.1.1.2.3 Auxiliary Control....................................................................................................... 31
1.1.1.2.4 Task Controller (Basic) ............................................................................................ 31
1.1.1.2.5 Task Controller (Geo-Based)................................................................................... 31
1.1.1.2.6 Task Controller (Section Control)............................................................................. 32
1.1.1.2.7 Advanced Tractor ECU ............................................................................................ 32
1.1.1.2.8 Sequence Control .................................................................................................... 32
1.1.1.2.9 ISOBUS Shortcut Button.......................................................................................... 32
1.1.2 Supply Chain Analysis................................................................................33
1.1.3 Government Initiatives Landscape ............................................................34
1.1.4 Industry Attractiveness...............................................................................36
1.1.4.1 Threat of New Entrants (Medium to High) ........................................................36
1.1.4.2 Bargaining Power of Buyers (Medium) .............................................................37
1.1.4.3 Bargaining Power of Suppliers (Medium to Medium-High) ...............................38
1.1.4.4 Threat of Substitutes (Low) ..............................................................................38
1.1.4.5 Intensity of Competitive Rivalry (Medium) ........................................................39
1.1.5 Consortiums and Associations..................................................................39
1.1.6 Patent Analysis............................................................................................42
1.1.6.1 Patent Analysis (by Status) ..............................................................................43
1.1.6.2 Patent Analysis (by Company) .........................................................................44
1.2 Business Dynamics.........................................................................................45
1.2.1 Business Drivers .........................................................................................45
1.2.1.1 Need for Standardized Communication between Agricultural Equipment .........45

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1.2.1.2 Increase in Synergistic Partnerships between Agricultural Equipment
Manufacturers ..................................................................................................45
1.2.1.3 Need for Increased Production to Cater to the Growing Population..................46
1.2.2 Business Challenges ..................................................................................46
1.2.2.1 Incompatibility Issues between Different Devices.............................................46
1.2.2.2 High Initial Investment for Complete ISOBUS System......................................47
1.2.3 Business Strategies ....................................................................................47
1.2.3.1 Product Development.......................................................................................49
1.2.3.2 Market Development ........................................................................................50
1.2.4 Corporate Strategies...................................................................................50
1.2.4.1 Mergers and Acquisitions .................................................................................50
1.2.4.2 Partnerships, Collaborations, and Joint Ventures.............................................51
1.2.4.3 Others..............................................................................................................52
1.2.5 Business Opportunities..............................................................................53
1.2.5.1 Increased Emphasis on Smart Farming............................................................53
1.2.5.2 Increased Emphasis on Sustainable Development...........................................53
1.2.6 Impact of COVID-19 on the Global ISOBUS Component Market .............54
2 Application............................................................................... 56
2.1 Global ISOBUS Component Market (by Application)....................................57
2.1.1 Tractor..........................................................................................................57
2.1.2 Planter and Seeder......................................................................................58
2.1.3 Harvester......................................................................................................58
2.1.4 Others...........................................................................................................59
2.2 Demand Analysis of the Global ISOBUS Component Market (by
Application)......................................................................................................59
3 Products .................................................................................. 60
3.1 Global ISOBUS Component Market (by Product) .........................................61
3.1.1 Global ISOBUS Component Market (by Hardware) ..................................61
3.1.1.1 Electronic Control Unit (ECU)...........................................................................61
3.1.1.2 Universal Terminal ...........................................................................................62
3.1.1.3 Cables and Connectors....................................................................................62

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3.1.1.4 Others..............................................................................................................63
3.1.2 Global ISOBUS Component Market (by Software)....................................63
3.1.2.1 Virtual Terminal................................................................................................63
3.1.2.2 Task Controller.................................................................................................64
3.1.2.3 Mobile Application............................................................................................64
3.1.2.4 Others..............................................................................................................65
3.2 Demand Analysis of the Global ISOBUS Component Market (by
Product)............................................................................................................65
4 Region ..................................................................................... 66
4.1 North America..................................................................................................69
4.1.1 Market...........................................................................................................69
4.1.1.1 Key Manufacturers in North America................................................................69
4.1.1.2 Business Drivers ..............................................................................................69
4.1.1.3 Business Challenges........................................................................................69
4.1.2 Application...................................................................................................70
4.1.2.1 North America ISOBUS Component Market (by Application)............................70
4.1.3 Product.........................................................................................................70
4.1.3.1 North America ISOBUS Component Market (by Product).................................70
4.1.4 North America (by Country) .......................................................................70
4.1.4.1 U.S...................................................................................................................71
4.1.4.1.1 Market ...................................................................................................................... 71
4.1.4.1.1.1 Buyer Attributes ................................................................................................ 71
4.1.4.1.1.2 Key Manufacturers in the U.S........................................................................... 71
4.1.4.1.1.3 Business Challenges ........................................................................................ 71
4.1.4.1.1.4 Business Drivers............................................................................................... 72
4.1.4.1.2 Application................................................................................................................ 72
4.1.4.1.2.1 U.S. ISOBUS Component Market (by Application) .......................................... 72
4.1.4.2 Canada ............................................................................................................72
4.1.4.2.1 Market ...................................................................................................................... 72
4.1.4.2.1.1 Buyer Attributes ................................................................................................ 72

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4.1.4.2.1.2 Key Manufacturers in Canada .......................................................................... 73
4.1.4.2.1.3 Business Challenges ........................................................................................ 73
4.1.4.2.1.4 Business Drivers............................................................................................... 73
4.1.4.2.2 Application................................................................................................................ 73
4.1.4.2.2.1 Canada ISOBUS Component Market (by Application)..................................... 73
4.1.4.3 Mexico .............................................................................................................73
4.1.4.3.1 Market ...................................................................................................................... 74
4.1.4.3.1.1 Buyer Attributes ................................................................................................ 74
4.1.4.3.1.2 Key Manufacturers in Mexico ........................................................................... 74
4.1.4.3.1.3 Business Challenges ........................................................................................ 74
4.1.4.3.1.4 Business Drivers............................................................................................... 74
4.1.4.3.2 Application................................................................................................................ 74
4.1.4.3.2.1 Mexico ISOBUS Component Market (by Application) ...................................... 74
4.2 South America .................................................................................................76
4.2.1 Market...........................................................................................................76
4.2.1.1 Key Manufacturers in South America ...............................................................76
4.2.1.2 Business Drivers ..............................................................................................76
4.2.1.3 Business Challenges........................................................................................76
4.2.2 Application...................................................................................................77
4.2.2.1 South America ISOBUS Component Market (by Application)...........................77
4.2.3 Product.........................................................................................................77
4.2.3.1 South America ISOBUS Component Market (by Product) ................................77
4.2.4 South America (by Country).......................................................................77
4.2.4.1 Brazil................................................................................................................78
4.2.4.1.1 Market ...................................................................................................................... 78
4.2.4.1.1.1 Buyer Attributes ................................................................................................ 78
4.2.4.1.1.2 Key Manufacturers in Brazil.............................................................................. 78
4.2.4.1.1.3 Business Challenges ........................................................................................ 78
4.2.4.1.1.4 Business Drivers............................................................................................... 78
4.2.4.1.2 Application................................................................................................................ 79

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4.2.4.1.2.1 Brazil ISOBUS Component Market (by Application) ........................................ 79
4.2.4.2 Argentina..........................................................................................................79
4.2.4.2.1 Market ...................................................................................................................... 79
4.2.4.2.1.1 Buyer Attributes ................................................................................................ 79
4.2.4.2.1.2 Key Manufacturers in Argentina ....................................................................... 79
4.2.4.2.1.3 Business Challenges ........................................................................................ 80
4.2.4.2.1.4 Business Drivers............................................................................................... 80
4.2.4.2.2 Application................................................................................................................ 80
4.2.4.2.2.1 Argentina ISOBUS Component Market (by Application) .................................. 80
4.2.4.3 Rest-of-South America.....................................................................................80
4.2.4.3.1 Market ...................................................................................................................... 80
4.2.4.3.1.1 Buyer Attributes ................................................................................................ 80
4.2.4.3.1.2 Key Manufacturers in the Rest-of-South America ............................................ 81
4.2.4.3.1.3 Business Challenges ........................................................................................ 81
4.2.4.3.1.4 Business Drivers............................................................................................... 81
4.2.4.3.2 Application................................................................................................................ 81
4.2.4.3.2.1 Rest-of-South America ISOBUS Component Market (by Application)............. 81
4.3 Europe ..............................................................................................................83
4.3.1 Market...........................................................................................................83
4.3.1.1 Key Manufacturers in Europe...........................................................................83
4.3.1.2 Business Drivers ..............................................................................................83
4.3.1.3 Business Challenges........................................................................................83
4.3.2 Application...................................................................................................84
4.3.2.1 Europe ISOBUS Component Market (by Application).......................................84
4.3.3 Product.........................................................................................................84
4.3.3.1 Europe ISOBUS Component Market (by Product)............................................84
4.3.4 Europe (by Country)....................................................................................84
4.3.4.1 Germany ..........................................................................................................85
4.3.4.1.1 Market ...................................................................................................................... 85
4.3.4.1.1.1 Buyer Attributes ................................................................................................ 85

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4.3.4.1.1.2 Key Manufacturers in Germany........................................................................ 85
4.3.4.1.1.3 Business Challenges ........................................................................................ 85
4.3.4.1.1.4 Business Drivers............................................................................................... 85
4.3.4.1.2 Application................................................................................................................ 86
4.3.4.1.2.1 Germany ISOBUS Component Market (by Application)................................... 86
4.3.4.2 France..............................................................................................................86
4.3.4.2.1 Market ...................................................................................................................... 86
4.3.4.2.1.1 Buyer Attributes ................................................................................................ 86
4.3.4.2.1.2 Key Manufacturers in the France ..................................................................... 86
4.3.4.2.1.3 Business Challenges ........................................................................................ 87
4.3.4.2.1.4 Business Drivers............................................................................................... 87
4.3.4.2.2 Application................................................................................................................ 87
4.3.4.2.2.1 France ISOBUS Component Market (by Application) ...................................... 87
4.3.4.3 Italy ..................................................................................................................87
4.3.4.3.1 Market ...................................................................................................................... 88
4.3.4.3.1.1 Buyer Attributes ................................................................................................ 88
4.3.4.3.1.2 Key Manufacturers in Italy ................................................................................ 88
4.3.4.3.1.3 Business Challenges ........................................................................................ 88
4.3.4.3.1.4 Business Drivers............................................................................................... 88
4.3.4.3.2 Application................................................................................................................ 88
4.3.4.3.2.1 Italy ISOBUS Component Market (by Application)........................................... 88
4.3.4.4 Spain................................................................................................................89
4.3.4.4.1 Market ...................................................................................................................... 89
4.3.4.4.1.1 Buyer Attributes ................................................................................................ 89
4.3.4.4.1.2 Key Manufacturers in Spain.............................................................................. 89
4.3.4.4.1.3 Business Challenges ........................................................................................ 89
4.3.4.4.1.4 Business Drivers............................................................................................... 89
4.3.4.4.2 Application................................................................................................................ 90
4.3.4.4.2.1 Spain ISOBUS Component Market (by Application) ........................................ 90
4.3.4.5 Rest-of-Europe.................................................................................................90

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4.3.4.5.1 Market ...................................................................................................................... 90
4.3.4.5.1.1 Buyer Attributes ................................................................................................ 90
4.3.4.5.1.2 Key Manufacturers in the Rest-of-Europe ........................................................ 90
4.3.4.5.1.3 Business Challenges ........................................................................................ 91
4.3.4.5.1.4 Business Drivers............................................................................................... 91
4.3.4.5.2 Application................................................................................................................ 91
4.3.4.5.2.1 Rest-of-Europe ISOBUS Component Market (by Application)......................... 91
4.4 U.K. ...................................................................................................................93
4.4.1 Market...........................................................................................................93
4.4.1.1 Buyer Attributes................................................................................................93
4.4.1.2 Key Manufacturers in the U.K...........................................................................93
4.4.1.3 Business Challenges........................................................................................93
4.4.1.4 Business Drivers ..............................................................................................93
4.4.2 Application...................................................................................................94
4.4.2.1 U.K. ISOBUS Component Market (by Application) ...........................................94
4.4.3 Product.........................................................................................................94
4.4.3.1 U.K. ISOBUS Component Market (by Product) ................................................94
4.5 Middle East and Africa ....................................................................................96
4.5.1 Market...........................................................................................................96
4.5.1.1 Key Manufacturers in the Middle East and Africa .............................................96
4.5.1.2 Business Drivers ..............................................................................................96
4.5.1.3 Business Challenges........................................................................................96
4.5.2 Application...................................................................................................97
4.5.2.1 Middle East and Africa ISOBUS Component Market (by Application)...............97
4.5.3 Product.........................................................................................................97
4.5.3.1 Middle East and Africa ISOBUS Component Market (by Product)....................97
4.5.4 Middle East and Africa................................................................................97
4.5.4.1 Middle East ......................................................................................................98
4.5.4.1.1 Market ...................................................................................................................... 98
4.5.4.1.1.1 Buyer Attributes ................................................................................................ 98

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4.5.4.1.1.2 Key Manufacturers in Middle East.................................................................... 98
4.5.4.1.1.3 Business Challenges ........................................................................................ 98
4.5.4.1.1.4 Business Drivers............................................................................................... 98
4.5.4.1.2 Application................................................................................................................ 99
4.5.4.1.2.1 Middle East ISOBUS Component Market (by Application)............................... 99
4.5.4.2 Africa................................................................................................................99
4.5.4.2.1 Market ...................................................................................................................... 99
4.5.4.2.1.1 Buyer Attributes ................................................................................................ 99
4.5.4.2.1.2 Key Manufacturers in Africa.............................................................................. 99
4.5.4.2.1.3 Business Challenges ........................................................................................ 99
4.5.4.2.1.4 Business Drivers............................................................................................. 100
4.5.4.2.2 Application.............................................................................................................. 100
4.5.4.2.2.1 Africa ISOBUS Component Market (by Application) ...................................... 100
4.6 China...............................................................................................................102
4.6.1 Market.........................................................................................................102
4.6.1.1 Buyer Attributes..............................................................................................102
4.6.1.2 Key Manufacturers in China ...........................................................................102
4.6.1.3 Business Challenges......................................................................................102
4.6.1.4 Business Drivers ............................................................................................102
4.6.2 Application.................................................................................................103
4.6.2.1 China ISOBUS Component Market (by Application).......................................103
4.6.3 Product.......................................................................................................103
4.6.3.1 China ISOBUS Component Market (by Product)............................................103
4.7 Asia-Pacific ....................................................................................................105
4.7.1 Market.........................................................................................................105
4.7.1.1 Key Manufacturers in Asia-Pacific..................................................................105
4.7.1.2 Business Drivers ............................................................................................105
4.7.1.3 Business Challenges......................................................................................105
4.7.2 Application.................................................................................................106
4.7.2.1 Asia-Pacific ISOBUS Component Market (by Application)..............................106

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4.7.3 Product.......................................................................................................106
4.7.3.1 Asia-Pacific ISOBUS Component Market (by Product)...................................106
4.7.4 Asia-Pacific (by Country)..........................................................................106
4.7.4.1 Japan.............................................................................................................107
4.7.4.1.1 Market .................................................................................................................... 107
4.7.4.1.1.1 Buyer Attributes .............................................................................................. 107
4.7.4.1.1.2 Key Manufacturers in Japan........................................................................... 107
4.7.4.1.1.3 Business Challenges ...................................................................................... 107
4.7.4.1.1.4 Business Drivers............................................................................................. 107
4.7.4.1.2 Application.............................................................................................................. 108
4.7.4.1.2.1 Japan ISOBUS Component Market (by Application)...................................... 108
4.7.4.2 Australia.........................................................................................................108
4.7.4.2.1 Market .................................................................................................................... 108
4.7.4.2.1.1 Buyer Attributes .............................................................................................. 108
4.7.4.2.1.2 Key Manufacturers in Australia....................................................................... 108
4.7.4.2.1.3 Business Challenges ...................................................................................... 109
4.7.4.2.1.4 Business Drivers............................................................................................. 109
4.7.4.2.2 Application.............................................................................................................. 109
4.7.4.2.2.1 Australia ISOBUS Component Market (by Application) ................................. 109
4.7.4.3 India...............................................................................................................109
4.7.4.3.1 Market .................................................................................................................... 110
4.7.4.3.1.1 Buyer Attributes .............................................................................................. 110
4.7.4.3.1.2 Key Manufacturers in India............................................................................. 110
4.7.4.3.1.3 Business Challenges ...................................................................................... 110
4.7.4.3.1.4 Business Drivers............................................................................................. 110
4.7.4.3.2 Application.............................................................................................................. 111
4.7.4.3.2.1 India ISOBUS Component Market (by Application)........................................ 111
4.7.4.4 South Korea...................................................................................................111
4.7.4.4.1 Market .................................................................................................................... 111
4.7.4.4.1.1 Buyer Attributes .............................................................................................. 111

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4.7.4.4.1.2 Key Manufacturers in South Korea................................................................. 111
4.7.4.4.1.3 Business Challenges ...................................................................................... 111
4.7.4.4.1.4 Business Drivers............................................................................................. 112
4.7.4.4.2 Application.............................................................................................................. 112
4.7.4.4.2.1 South Korea ISOBUS Component Market (by Application) ........................... 112
4.7.4.5 Rest-of-Asia-Pacific........................................................................................112
4.7.4.5.1 Market .................................................................................................................... 112
4.7.4.5.1.1 Buyer Attributes .............................................................................................. 112
4.7.4.5.1.2 Key Manufacturers in the Rest-of-Asia-Pacific............................................... 112
4.7.4.5.1.3 Business Challenges ...................................................................................... 113
4.7.4.5.1.4 Business Drivers............................................................................................. 113
4.7.4.5.2 Application.............................................................................................................. 113
4.7.4.5.2.1 Rest-of-Asia-Pacific ISOBUS Component Market (by Application)................ 113
5 Markets - Competitive Benchmarking & Company Profiles....... 114
5.1 Competitive Benchmarking ..........................................................................115
5.2 Company Profiles ..........................................................................................117
5.2.1 AMAZONEN-WERKE H. DREYER SE & Co. KG ......................................117
5.2.1.1 Company Overview........................................................................................117
5.2.1.1.1 Role of AMAZONEN-WERKE H. DREYER SE & Co. KG in the Global
ISOBUS Component Market ................................................................................. 117
5.2.1.1.2 Product Portfolio..................................................................................................... 117
5.2.1.2 Business Strategies .......................................................................................118
5.2.1.2.1 Product Developments........................................................................................... 118
5.2.1.3 Corporate Strategies ......................................................................................118
5.2.1.3.1 Partnerships and Joint Ventures............................................................................ 118
5.2.1.4 Strengths and Weaknesses of AMAZONEN-WERKE H. DREYER SE &
Co. KG...........................................................................................................118
5.2.2 Anedo GmbH .............................................................................................119
5.2.2.1 Company Overview........................................................................................119
5.2.2.1.1 Role of Anedo GmbH in the Global ISOBUS Component Market ......................... 119

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5.2.2.1.2 Product Portfolio..................................................................................................... 119
5.2.2.2 Business Strategies .......................................................................................120
5.2.2.2.1 Product Developments........................................................................................... 120
5.2.2.3 Corporate Strategies ......................................................................................120
5.2.2.3.1 Collaborations and Alliances.................................................................................. 120
5.2.2.4 Strengths and Weaknesses of Anedo GmbH .................................................120
5.2.3 CLAAS KGaA mbH ....................................................................................121
5.2.3.1 Company Overview........................................................................................121
5.2.3.1.1 Role of CLAAS KGaA mbH in the Global ISOBUS Component Market................ 121
5.2.3.1.2 Product Portfolio..................................................................................................... 121
5.2.3.2 Business Strategies .......................................................................................122
5.2.3.2.1 Product Developments........................................................................................... 122
5.2.3.2.2 Market Developments ............................................................................................ 122
5.2.3.3 Corporate Strategies ......................................................................................122
5.2.3.3.1 Partnerships and Joint Ventures............................................................................ 122
5.2.3.4 Strengths and Weaknesses of CLAAS KGaA mbH ........................................123
5.2.3.5 R&D Analysis .................................................................................................123
5.2.4 CNH Industrial N.V.....................................................................................124
5.2.4.1 Company Overview........................................................................................124
5.2.4.1.1 Role of CNH Industrial N.V. in the Global ISOBUS Component Market ............... 124
5.2.4.1.2 Product Portfolio..................................................................................................... 124
5.2.4.2 Business Strategies .......................................................................................125
5.2.4.2.1 Product Developments........................................................................................... 125
5.2.4.3 Corporate Strategies ......................................................................................125
5.2.4.3.1 Mergers and Acquisitions....................................................................................... 125
5.2.4.3.2 Collaborations and Alliances.................................................................................. 126
5.2.4.4 Strengths and Weaknesses of CNH Industrial N.V.........................................126
5.2.4.5 R&D Analysis .................................................................................................127
5.2.5 DEUTZ-FAHR .............................................................................................128
5.2.5.1 Company Overview........................................................................................128

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5.2.5.1.1 Role of DEUTZ-FAHR in the Global ISOBUS Component Market........................ 128
5.2.5.1.2 Product Portfolio..................................................................................................... 128
5.2.5.2 Business Strategies .......................................................................................129
5.2.5.2.1 Product Developments........................................................................................... 129
5.2.5.3 Strengths and Weaknesses of DEUTZ-FAHR ................................................129
5.2.6 Fendt...........................................................................................................130
5.2.6.1 Company Overview........................................................................................130
5.2.6.1.1 Role of Fendt in the Global ISOBUS Component Market...................................... 130
5.2.6.1.2 Product Portfolio..................................................................................................... 130
5.2.6.2 Business Strategies .......................................................................................131
5.2.6.2.1 Product Developments........................................................................................... 131
5.2.6.3 Strengths and Weaknesses of Fendt..............................................................131
5.2.7 Deere & Company......................................................................................132
5.2.7.1 Company Overview........................................................................................132
5.2.7.1.1 Role of Deere & Company in the Global ISOBUS Component Market ................. 132
5.2.7.1.2 Product Portfolio..................................................................................................... 132
5.2.7.2 Business Strategies .......................................................................................133
5.2.7.2.1 Product Developments........................................................................................... 133
5.2.7.2.2 Market Developments ............................................................................................ 133
5.2.7.3 Corporate Strategies ......................................................................................134
5.2.7.3.1 Mergers and Acquisitions....................................................................................... 134
5.2.7.3.2 Collaborations and Alliances.................................................................................. 134
5.2.7.4 Strengths and Weaknesses of Deere & Company..........................................134
5.2.7.5 R&D Analysis .................................................................................................135
5.2.8 Hexagon Agriculture .................................................................................136
5.2.8.1 Company Overview........................................................................................136
5.2.8.1.1 Role of Hexagon Agriculture in the Global ISOBUS Component Market .............. 136
5.2.8.1.2 Product Portfolio..................................................................................................... 136
5.2.8.2 Business Strategies .......................................................................................137
5.2.8.2.1 Product Developments........................................................................................... 137

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5.2.8.3 Corporate Strategies ......................................................................................137
5.2.8.3.1 Partnerships and Joint Ventures............................................................................ 137
5.2.8.4 Strengths and Weaknesses of Hexagon Agriculture.......................................137
5.2.9 Krone NA, Inc.............................................................................................138
5.2.9.1 Company Overview........................................................................................138
5.2.9.1.1 Role of Krone NA, Inc. in the Global ISOBUS Component Market ....................... 138
5.2.9.1.2 Product Portfolio..................................................................................................... 138
5.2.9.2 Strengths and Weaknesses of Krone NA, Inc.................................................139
5.2.10 Kuhn Group ...............................................................................................140
5.2.10.1 Company Overview........................................................................................140
5.2.10.1.1 Role of Kuhn Group in the Global ISOBUS Component Market ........................... 140
5.2.10.1.2 Product Portfolio..................................................................................................... 140
5.2.10.2 Corporate Strategies ......................................................................................141
5.2.10.2.1 Mergers and Acquisitions....................................................................................... 141
5.2.10.3 Strengths and Weaknesses of Kuhn Group....................................................141
5.2.11 Kvaser ........................................................................................................142
5.2.11.1 Company Overview........................................................................................142
5.2.11.1.1 Role of Kvaser in the Global ISOBUS Component Market.................................... 142
5.2.11.1.2 Product Portfolio..................................................................................................... 142
5.2.11.2 Business Strategies .......................................................................................142
5.2.11.2.1 Product Developments........................................................................................... 142
5.2.11.3 Strengths and Weaknesses of Kvaser............................................................143
5.2.12 Kverneland Group .....................................................................................144
5.2.12.1 Company Overview........................................................................................144
5.2.12.1.1 Role of Kverneland Group in the Global ISOBUS Component Market.................. 144
5.2.12.1.2 Product Portfolio..................................................................................................... 144
5.2.12.2 Business Strategies .......................................................................................145
5.2.12.2.1 Product Developments........................................................................................... 145
5.2.12.3 Corporate Strategies ......................................................................................145
5.2.12.3.1 Partnerships and Joint Ventures............................................................................ 145

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5.2.12.4 Strengths and Weaknesses of Kverneland Group..........................................146
5.2.13 LEMKEN GmbH & Co. KG.........................................................................147
5.2.13.1 Company Overview........................................................................................147
5.2.13.1.1 Role of LEMKEN GmbH & Co. KG in the Global ISOBUS Component Market
............................................................................................................................... 147
5.2.13.1.2 Product Portfolio..................................................................................................... 147
5.2.13.2 Business Strategies .......................................................................................148
5.2.13.2.1 Product Developments........................................................................................... 148
5.2.13.3 Corporate Strategies ......................................................................................148
5.2.13.3.1 Partnerships and Joint Ventures............................................................................ 148
5.2.13.4 Strengths and Weaknesses of LEMKEN GmbH & Co. KG .............................148
5.2.14 Massey Ferguson ......................................................................................149
5.2.14.1 Company Overview........................................................................................149
5.2.14.1.1 Role of Massey Ferguson in the Global ISOBUS Component Market .................. 149
5.2.14.1.2 Product Portfolio..................................................................................................... 149
5.2.14.2 Business Strategies .......................................................................................150
5.2.14.2.1 Product Developments........................................................................................... 150
5.2.14.3 Strengths and Weaknesses of Massey Ferguson...........................................150
5.2.15 PÖTTINGER Landtechnik GmbH..............................................................151
5.2.15.1 Company Overview........................................................................................151
5.2.15.1.1 Role of PÖTTINGER Landtechnik GmbH in the Global ISOBUS Component
Market ................................................................................................................... 151
5.2.15.1.2 Product Portfolio..................................................................................................... 151
5.2.15.2 Business Strategies .......................................................................................152
5.2.15.2.1 Product Developments........................................................................................... 152
5.2.15.3 Strengths and Weaknesses of PÖTTINGER Landtechnik GmbH...................152
5.2.16 Other Key Players......................................................................................153
6 Research Methodology ........................................................... 155

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List of Figures
Figure 1: Market Drivers and Challenges in Global ISOBUS Component Market
Figure 2: Global ISOBUS Component Market, $Million, 2020-2026
Figure 3: Global ISOBUS Component Market (by Application), $Million, 2020-2026
Figure 4: Global ISOBUS Component Market (by Product), $Million, 2020-2026
Figure 5: ISOBUS Component Market (by Region), $Million, 2020
Figure 6: ISOBUS Component Market Coverage
Figure 7: Supply Chain Analysis of the Global ISOBUS Component Market
Figure 8: Porter’s Five Forces Analysis
Figure 9: ISOBUS Patent Trend, 2005-2020
Figure 10: Year-Wise Total Number of Patents for ISOBUS, January 2018-April 2021
Figure 11: Patent Analysis (by Status), January 2018-April 2021
Figure 12: Year-Wise Total Number of Patents Filed or Granted for ISOBUS, January 2018-April 2021
Figure 13: Patent Analysis (by Company), January 2018-April 2021
Figure 14: Share of Key Market Strategies and Developments, January 2018– April 2021
Figure 15: Product Developments (by Company), January 2018–April 2021
Figure 16: Business Expansions (by Company), January 2018–April 2021
Figure 17: Mergers and Acquisitions (by Company), January 2018–April 2021
Figure 18: Partnerships, Collaborations, and Joint Ventures (by Company), January 2018–April 2021
Figure 19: COVID-19 Impact on Global ISOBUS Market
Figure 20: Global ISOBUS Component Market (by Application)
Figure 21: Global ISOBUS Component Market (by Hardware)
Figure 22: Global ISOBUS Component Market (by Software)
Figure 23: Competitive Market High and Low Matrix
Figure 24: CLAAS KGaA mbH: R&D Analysis, 2018-2020
Figure 25: CNH Industrial N.V.: R&D Analysis, 2018-2020
Figure 26: Deere & Company: R&D Analysis, 2018-2020
Figure 27: Research Methodology
Figure 28: Top-Down and Bottom-Up Approach

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List of Tables
Table 1: Key Regulations Having an Indirect Effect on the Global ISOBUS Component Market
Table 2: Key Factors Determining Threat from New Entrants in the Global ISOBUS Component Market
Table 3: Key Factors Determining Bargaining Power of Buyers in the Global ISOBUS Component
Market
Table 4: Key Factors Determining Bargaining Power of Suppliers in the Global ISOBUS Component
Market
Table 5: Key Factors Determining Intensity of Competitive Rivalry in the Global ISOBUS Component
Market
Table 6: Key Consortiums and Associations in ISOBUS Standard
Table 7: Global ISOBUS Component Market (by Application), $Million, 2020-2026
Table 8: Global ISOBUS Component Market (by Product), $Million, 2020-2026
Table 9: Global ISOBUS Component Market (by Region), $Million, 2020-2026
Table 10: North America ISOBUS Component Market (by Application), $Million, 2020-2026
Table 11: North America ISOBUS Component Market (by Product), $Million, 2020-2026
Table 12: North America ISOBUS Component Market (by Country), $Million, 2020-2026
Table 13: U.S. ISOBUS Component Market (by Application), $Million, 2020-2026
Table 14: Canada ISOBUS Component Market (by Application), $Million, 2020-2026
Table 15: Mexico ISOBUS Component Market (by Application), $Million, 2020-2026
Table 16: South America ISOBUS Component Market (by Application), $Million, 2020-2026
Table 17: South America ISOBUS Component Market (by Product), $Million, 2020-2026
Table 18: South America ISOBUS Component Market (by Country), $Million, 2020-2026
Table 19: Brazil ISOBUS Component Market (by Application), $Million, 2020-2026
Table 20: Argentina ISOBUS Component Market (by Application), $Million, 2020-2026
Table 21: Rest-of-South America ISOBUS Component Market (by Application), $Million, 2020-2026
Table 22: Europe ISOBUS Component Market (by Application), $Million, 2020-2026
Table 23: Europe ISOBUS Component Market (by Product), $Million, 2020-2026
Table 24: Europe ISOBUS Component Market (by Country), $Million, 2020-2026
Table 25: Germany ISOBUS Component Market (by Application), $Million, 2020-2026
Table 26: France ISOBUS Component Market (by Application), $Million, 2020-2026
Table 27: Italy ISOBUS Component Market (by Application), $Million, 2020-2026
Table 28: Spain ISOBUS Component Market (by Application), $Million, 2020-2026

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Table 29: Rest-of-Europe ISOBUS Component Market (by Application), $Million, 2020-2026
Table 30: U.K. ISOBUS Component Market (by Application), $Million, 2020-2026
Table 31: U.K. ISOBUS Component Market (by Product), $Million, 2020-2026
Table 32: Middle East and Africa ISOBUS Component Market (by Application), $Million, 2020-2026
Table 33: Middle East and Africa ISOBUS Component Market (by Product), $Million, 2020-2026
Table 34: Middle East and Africa ISOBUS Component Market, $Million, 2020-2026
Table 35: Middle East ISOBUS Component Market (by Application), $Million, 2020-2026
Table 36: Africa ISOBUS Component Market (by Application), $Million, 2020-2026
Table 37: China ISOBUS Component Market (by Application), $Million, 2020-2026
Table 38: China ISOBUS Component Market (by Product), $Million, 2020-2026
Table 39: Asia-Pacific ISOBUS Component Market (by Application), $Million, 2020-2026
Table 40: Asia-Pacific ISOBUS Component Market (by Product), $Million, 2020-2026
Table 41: Asia-Pacific ISOBUS Component Market (by Country), $Million, 2020-2026
Table 42: Japan ISOBUS Component Market (by Application), $Million, 2020-2026
Table 43: Australia ISOBUS Component Market (by Application), $Million, 2020-2026
Table 44: India ISOBUS Component Market (by Application), $Million, 2020-2026
Table 45: South Korea ISOBUS Component Market (by Application), $Million, 2020-2026
Table 46: Rest-of-Asia-Pacific ISOBUS Component Market (by Application), $Million, 2020-2026
Table 47: AMAZONEN-WERKE H. DREYER SE & Co. KG: Product Portfolio
Table 48: Product Developments
Table 49: Partnerships and Joint Ventures
Table 50: Anedo GmbH: Product Portfolio
Table 51: Product Developments
Table 52: Collaborations and Alliances
Table 53: CLAAS KGaA mbH: Product Portfolio
Table 54: Product Developments
Table 55: Market Developments
Table 56: Partnerships and Joint Ventures
Table 57: CNH Industrial N.V.: Product Portfolio
Table 58: Product Developments
Table 59: Mergers and Acquisitions
Table 60: Collaborations and Alliances
Table 61: DEUTZ-FAHR: Product Portfolio

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Table 62: Product Developments
Table 63: Fendt: Product Portfolio
Table 64: Product Developments
Table 65: Deere & Company: Product Portfolio
Table 66: Product Developments
Table 67: Market Developments
Table 68: Mergers and Acquisitions
Table 69: Collaborations and Alliances
Table 70: Hexagon Agriculture: Product Portfolio
Table 71: Product Developments
Table 72: Partnerships and Joint Ventures
Table 73: Krone NA, Inc.: Product Portfolio
Table 74: Kuhn Group: Product Portfolio
Table 75: Mergers and Acquisitions
Table 76: Kvaser: Product Portfolio
Table 77: Product Developments
Table 78: Kverneland Group: Product Portfolio
Table 79: Product Developments
Table 80: Partnerships and Joint Ventures
Table 81: LEMKEN GmbH & Co. KG: Product Portfolio
Table 82: Product Developments
Table 83: Partnerships and Joint Ventures
Table 84: Massey Ferguson: Product Portfolio
Table 85: Product Developments
Table 86: PÖTTINGER Landtechnik GmbH: Product Portfolio
Table 87: Product Developments
Table 88: Other Key Players in Global ISOBUS Component Market

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