1. Copyright
©
2015
by
William
F.
Massy
Page
1
Outline
Reengineering
the
University:
How
to
be
Mission
Centered,
Market
Smart,
and
Margin
Conscious
William
F.
Massy
Preface
Chapter
1.
Understanding
the
Traditional
University
(~
13,300
words)
Problems
and
Opportunities
Some
Grounds
for
Optimism
Assets
Worthy
of
Preservation
On-­‐Campus
Learning
Faculty
Resources
Research
and
Scholarship
Not-­‐for-­‐Profit
Organizations
Why
Traditional
Universities
Do
What
They
Do
Rules
to
Aid
Decision-­‐Making
Cross
Subsidies
Are
Us
Implications
for
Tuition
and
Cost
Containment
Incentives
for
Price
Escalation
Why
Productivity
Improvement
is
Problematic
Barriers
to
Growth
by
Substitution
Business
Models
and
Value
Propositions
Undergraduate
Value
Proposition
(Market)
Institutional
Value
Proposition
(Mission)
Chapter
2.
The
Reengineering
Challenge
(~
11,700
words)
Flaws
in
the
Academic
Business
Model
Over-­‐decentralization
of
Teaching
Activity
Unmonitored
Joint
Production
Dissociation
of
Quality
from
Cost
Lack
of
Good
Learning
Metrics
Over-­‐Reliance
on
Market
Forces
Building
a
Reengineering
Portfolio
Classes
of
Initiatives
Synergies
Among
Initiatives
Implementation
Considerations
Adoption
of
Innovations
Pilot
Projects
The
Improvement
Cycle
“Capability
Maturity”

2. Copyright
©
2015
by
William
F.
Massy
Page
2
Responsibilities
for
Reengineering
Leadership
from
the
Top
Role
of
the
Governing
Board
Implications
for
Oversight
Bodies
Chapter
3.
The
New
Scholarship
of
Teaching
(~
12,100
words+)
Conceptual
Underpinnings
Kaizen
Systems
Thinking
Service
Science
Learning
Science
Illustrative
Applications
Course
Redesign
Science
Education
Initiative
Open
Learning
Initiative
Three
“Outside
the
Box”
Proposals
Departmental
Teaching
Improvement
Portfolios
Generally
Accepted
Learning
Assessment
Principles
Organizing
for
Improvement
The
Domains
of
Academic
Quality
Work
Changing
Departmental
Behavior
Chapter
4.
The
Cost
of
Teaching
(~
15,800
words)
Alternative
Approaches
Single-­‐Factor
Productivity
Ratios
Cost-­‐per-­‐Unit
Ratios
Top-­‐Down
Cost
Allocation
Activity
Based
Costing
(ABC)
Design
of
Teaching
Systems
Multiple
Design
Levels
Mezzanine-­‐Level
Design
Course
Attribute
Portfolios
An
Example
of
Portfolio
Usage
Modeling
from
University
Transactional
Data
The
Prototype
Model
Data
Extraction
Dashboards
and
Exception
Reporting
Sample
Results
Departmental
Reaction
Extending
the
Model
Across
the
Campus
University
Cost
Allocations
The
Pilbara
Model
Areas
of
Application

3. Copyright
©
2015
by
William
F.
Massy
Page
3
Departmental
Planning
Degree
Program
Analysis
Student
Segment
Analysis
School,
Campus,
and
System
Resource
Allocation
Chapter
5.
Financial
Planning
and
Budgeting
(~
15,700
words)
Envisioning
University
Information
Multiple
Views
Dashboards
and
Navigation
The
Time
Dimension
Coherent
Financial
Planning
Different
Kinds
of
Investments
Financial
Sustainability
Managing
Financial
Risk
Coherent
Resource
Allocation
All
Funds
Budgeting
Separating
Tuition
Decisions
from
Spending
Allocations
Setting
the
Budget
Limit
A
Model
for
Balancing
Mission
and
Margin
The
Basic
Tradeoff
Model
Budget
Alternatives
and
their
Attributes
Dominance,
Affordability,
and
Sufficiency
An
Interactive
Tradeoff
App
Extensions
to
the
Model
Epilog
Appendices
A:
Teaching
and
Learning
Principles
B:
Course-­‐Based
ABC
C:
Computer-­‐Aided
Course
Design
D.
Incremental
Cost
of
Enrollment
E.
Smart
What-­‐Ifs
in
the
Course-­‐Based
ABC
Model
F.
Margin
Equivalents
for
Start-­‐up
Programs
G.
Extensions
to
the
Mission-­‐Market
Trade-­‐off
Model