Tobacco use poses significant health and economic burdens in Georgia. Approximately 1 in 5 Georgians are smokers, resulting in over 10,000 smoking-related deaths annually and $2 billion in direct medical costs plus $3.3 billion in lost productivity. While the 1998 tobacco Master Settlement Agreement provided Georgia with funding for prevention programs, less than 3% has been invested in such programs, below the CDC's recommended minimum. Increasing Georgia's tobacco tax and investing more in prevention programs could help reduce smoking rates and save lives, while generating new tax revenues.