The regulation of the press is important for consumers as it determines what can be published through various media like newspapers, TV, radio and the internet. However, regulations are often breached by media companies seeking readers/viewers. For example, during the Cumbria shootings, media interfered with victim's families and funerals in breach of privacy codes. They also published inaccurate stories in breach of accuracy codes. International incidents like publishing photos of Prince Harry and Kate Middleton in private also breached codes. While regulations exist, media companies still regularly break them, suggesting the regulations are not strict enough.