Team Sonar aims to promote discussion around returning control to those living with dementia by exploring technologies that track or "tag" individuals. Their solution, Affinity, uses an ambient clock display and mobile app to quantify care given by caregivers to those with dementia by showing caregiver locations and allowing communication. The display and app track caregiver visit times to ensure weekly care targets are met while encouraging communication between caregivers and those receiving care.
Top 10 apps to sail through covid 19 pandemic (1)Appventurez
Pandemic has given us the new normal way of working but to make your work easier & faster you must be in need of various mobile apps like on-demand apps, gaming apps etc. Get the insight for top 10 digital apps used in the pandemic era!
Mobile health (mHealth) uses smartphones and apps to support healthcare and treatment by enabling remote health monitoring, diagnosing chronic conditions like diabetes, and communicating with medical devices. While mHealth has potential to improve access and change healthcare delivery, medical apps are not as strictly regulated as other devices. The FDA provides guidance on regulating apps for diagnostics or treatment instructions. If developed responsibly, mHealth could improve care, especially in developing areas by connecting patients to professionals.
Multichannel marketing (MCM) involves using multiple marketing channels, from in-person meetings to digital campaigns, to engage with customers. MCM is becoming more important in healthcare as customers access information online. To implement MCM effectively, companies should integrate channels, have a consistent global strategy, closely measure results, and continuously optimize their approach based on data. As digital marketing grows in healthcare, MCM will help companies engage customers through the most appropriate channels.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
The role of search in a Multi Channel Marketing strategyNew Age Marketing
Stan Bilinski gave a presentation on the importance of search in developing an HCP multi-channel marketing strategy. He showed that doctors and patients extensively use search engines like Google to find health and medical information. Search has become doctors' primary online resource, especially on mobile. Bilinski advocated that pharmaceutical companies focus on inbound marketing through search to efficiently engage customers and drive them to online educational content and marketing channels.
Across Health Multichannel Maturometer 2016Across Health
We are pleased to present you with the 8th Across Health Multichannel Maturometer in Life Sciences, which covers the 4 key dimensions of digital maturity: strategy & organization, business processes & technology, multichannel integration and measurement.
If you only look at the averages, the 2016 results are very much a copy-paste of the previous years. At 13%, average satisfaction levels remain at all-time-low levels, while average digital marketing budgets (15.7%) are status-quo for the 4th year running. Skill levels continue to be low, key channels are very similar, etc etc.
However, if you look beyond these averages, some early leaders can be identified. Indeed, 15% states that digital transformation is happening fast. In other words, while most of the eggs in the hatchery are still closed, some “chickens” have already hatched.
We saw the same trend in 2015, where the top 10% is outperforming the average company significantly (http://bit.ly/29qk2lg), except for key “pain points” like mix optimization, campaign management and KPIs.
And if you look at the 2015-2016 comparison (p26), you can again infer that there is some activity in the other eggs too…Indeed, customer databases are increasingly crosschannel, while the pain related to execution (mix planning and campaign management platforms) – and the lack of training - are felt much harder than in 2015…in other words, the other eggs could hatch soon…and MCM will never be the same again!
Happy reading & holidays!
Fonny
Presentation first given at the Digital Health Summit Turkey, Istanbul, 11 – 12 September 2012. This was the first event of its type in Turkey with representatives of all major healthcare stakeholders: HCPs, patients, pharma, payers, government, academia, regulators, digital agencies and the media. Some 200 delegates participated.
http://www.ptms.com.tr/
Team Sonar aims to promote discussion around returning control to those living with dementia by exploring technologies that track or "tag" individuals. Their solution, Affinity, uses an ambient clock display and mobile app to quantify care given by caregivers to those with dementia by showing caregiver locations and allowing communication. The display and app track caregiver visit times to ensure weekly care targets are met while encouraging communication between caregivers and those receiving care.
Top 10 apps to sail through covid 19 pandemic (1)Appventurez
Pandemic has given us the new normal way of working but to make your work easier & faster you must be in need of various mobile apps like on-demand apps, gaming apps etc. Get the insight for top 10 digital apps used in the pandemic era!
Mobile health (mHealth) uses smartphones and apps to support healthcare and treatment by enabling remote health monitoring, diagnosing chronic conditions like diabetes, and communicating with medical devices. While mHealth has potential to improve access and change healthcare delivery, medical apps are not as strictly regulated as other devices. The FDA provides guidance on regulating apps for diagnostics or treatment instructions. If developed responsibly, mHealth could improve care, especially in developing areas by connecting patients to professionals.
Multichannel marketing (MCM) involves using multiple marketing channels, from in-person meetings to digital campaigns, to engage with customers. MCM is becoming more important in healthcare as customers access information online. To implement MCM effectively, companies should integrate channels, have a consistent global strategy, closely measure results, and continuously optimize their approach based on data. As digital marketing grows in healthcare, MCM will help companies engage customers through the most appropriate channels.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
The role of search in a Multi Channel Marketing strategyNew Age Marketing
Stan Bilinski gave a presentation on the importance of search in developing an HCP multi-channel marketing strategy. He showed that doctors and patients extensively use search engines like Google to find health and medical information. Search has become doctors' primary online resource, especially on mobile. Bilinski advocated that pharmaceutical companies focus on inbound marketing through search to efficiently engage customers and drive them to online educational content and marketing channels.
Across Health Multichannel Maturometer 2016Across Health
We are pleased to present you with the 8th Across Health Multichannel Maturometer in Life Sciences, which covers the 4 key dimensions of digital maturity: strategy & organization, business processes & technology, multichannel integration and measurement.
If you only look at the averages, the 2016 results are very much a copy-paste of the previous years. At 13%, average satisfaction levels remain at all-time-low levels, while average digital marketing budgets (15.7%) are status-quo for the 4th year running. Skill levels continue to be low, key channels are very similar, etc etc.
However, if you look beyond these averages, some early leaders can be identified. Indeed, 15% states that digital transformation is happening fast. In other words, while most of the eggs in the hatchery are still closed, some “chickens” have already hatched.
We saw the same trend in 2015, where the top 10% is outperforming the average company significantly (http://bit.ly/29qk2lg), except for key “pain points” like mix optimization, campaign management and KPIs.
And if you look at the 2015-2016 comparison (p26), you can again infer that there is some activity in the other eggs too…Indeed, customer databases are increasingly crosschannel, while the pain related to execution (mix planning and campaign management platforms) – and the lack of training - are felt much harder than in 2015…in other words, the other eggs could hatch soon…and MCM will never be the same again!
Happy reading & holidays!
Fonny
Presentation first given at the Digital Health Summit Turkey, Istanbul, 11 – 12 September 2012. This was the first event of its type in Turkey with representatives of all major healthcare stakeholders: HCPs, patients, pharma, payers, government, academia, regulators, digital agencies and the media. Some 200 delegates participated.
http://www.ptms.com.tr/
Digital trends in healthcare and pharma marketingGSW
The document discusses several digital trends that are changing the healthcare landscape, including:
1) The rise of tablet devices like the iPad and their use for sales tools and digital detailing.
2) The growth of mobile applications for healthcare professionals and patients for tasks like decision support, education, and collaboration.
3) The increasing importance of location-based services that make healthcare information and resources more personalized and accessible on demand.
The document discusses how innovative mHealth apps are transforming patient care by providing new digital ways of delivering healthcare outside of traditional physician and hospital settings. It provides examples of apps that help manage conditions like diabetes and vision problems, test blood levels, track sleep, and diagnose diseases remotely. The document argues that while mHealth apps offer convenience and personalized care, they require expertise to develop into commercial-grade products that patients will actually use. It predicts the mHealth market will reach $26 billion by 2017 as mobile technology disrupts healthcare.
HOW INNOVATIVE mHEALTH APPS ARE TRANSFORMING PATIENT CARE ? BY TORI COONS, OB...Relevantz
The latest mHealth apps are doing some truly remarkable things to help reduce or eliminate inconvenient and lengthy trips to the doctor, hospital, or lab as well as to improve personalized patient care. Through better and smarter mobile technology, patients will start to see entirely new methods of delivering patient care – through digital means. By Tori Coons, ObjectFrontier Software
Preparing for the Future Innovation in Digital Healthcare: Manas TripathiRahul Neel Mani
This document discusses various topics related to innovation in digital healthcare. It begins by describing different types of innovation, such as visible innovation for end users and invisible process innovation. It then provides examples of innovation, including how a hacker developed an innovative mosquito protection laser shield using common consumer electronics. The document also examines the transition to more patient-centric care from centralized medical facilities. It provides case studies on innovative portable e-backpacks in Brazil that expand access to remote communities and a UK program called Patient Access that improves patient experiences and reduces wait times through phone consultations.
CliniSpace: Making Virtual Worlds More Accessible to EducatorsParvati Dev
The document summarizes research into making virtual worlds more accessible for educators. It describes studies conducted with virtual worlds in medical education, including opportunities for engagement and remote learning. However, key barriers to adoption were identified as information technology problems like firewalls preventing software installation, and usability issues with navigation and interaction. Based on this analysis, the researchers recommend future virtual worlds be web-based, require no download, run on basic computers, and have a simplified interface.
Why build a browser-based immersive virtual medical environmentParvati Dev
The document summarizes research into making virtual worlds more accessible for educators. It describes studies conducted with virtual medical environments to understand opportunities and barriers to their use in healthcare education. The studies found virtual worlds can engage learners but current platforms have usability and technical issues like requiring downloads and lacking browser access. A new generation of virtual worlds is recommended that is engaging, requires no download, runs in browsers on various devices, and has simplified interfaces.
Website Trends in Healthcare and Pharma MarketingGSW
Today, the role of the product.com is changing rapidly. Brand managers are leveraging their websites to fill in white space, connect people, deliver meaningful tools and support more empowered patients. They're innovating and evolving both what these sites can and should do. We captured some of the most interesting trends in this presentation:
A short market review and summary on how the pharmaceutical and healthcare sector can use the mobile platform as their new channel of communication towards their target groups: physicians, patients, hospitals, pharmacies, etc
- The document discusses how a clinical mobile workspace solution from Citrix can transform healthcare by allowing clinicians to securely access patient information and collaborate from anywhere on any device.
- It provides scenarios that illustrate how mobility can increase productivity for clinicians like surgeons and improve the patient experience. It also helps healthcare managers operate more efficiently across multiple locations and enables IT staff to quickly provision new services.
- The Citrix solution provides secure access to applications, desktops, data and services from any device over any network through technologies for application delivery, virtual desktops, mobile application management, and more.
Know About Healthcare Apps Which Are Preferred By Healthcare Systems.pdfTechugo
With apps, it has become a one-tap result to track fitness goals, monitor their own blood pressure, and even chat with a doctor from the comfort of their own homes. This increased involvement can lead to increased health outcomes and a better understanding of one’s body and health.
New Directions for Virtual Worlds for HealthParvati Dev
Keynote presented at Games for Health, Boston, for the Virtual Worlds and Social Games Day, May 25th. (First three slides are to introduce the pre-conference. Rest are my talk.)
This document discusses how wearable devices and mobile apps can integrate big data in healthcare to predict diseases and provide early assistance to patients. It proposes a scenario where a wearable device collects a heart patient's real-life data which is analyzed in the cloud using predictive algorithms. This allows alerts to be sent if anomalies are detected, helping ensure therapy adherence and reducing health risks. The solution involves wearables transmitting data to a smartphone app and cloud for storage, with a portal giving clinicians access to monitor multiple patients' data while respecting their privacy.
Digital medicine comes of age - ISDM E-Newsletter Feb 2020David Wortley
This newsletter discusses the growing use of digital technologies in healthcare. It covers how digital tools are being used to track and model the spread of coronavirus. It also discusses applications of virtual reality for medical training, pain management, and personal health. Upcoming events on digital therapeutics and innovation in healthcare are also listed.
This document discusses emerging technologies in healthcare and telemedicine. It describes how mobile devices and apps are changing healthcare delivery through telemedicine, allowing remote diagnoses and access to specialists. It outlines several technologies including robotic doctors, digital diagnostic tools, and IBM's Watson supercomputer. The document also discusses future technologies like ingestible sensors, smart contact lenses with glucose monitors, and nanomedicine approaches using "ninja polymers". Overall, the document illustrates how mobile devices and new digital health technologies are revolutionizing healthcare and increasing access to services and specialists.
A top-down strategy is not likely to bring real innovation that the healthcare consumer
is demanding.
We work with a fair amount of healthcare clients but we’re not here to tell you how
to operate your hospital. “It is a profound irony that the more you know about
a particular industry and the more experience you gain in it, the more difficult it can be to move forward,” (The Innovator Who Knew Too Much, 2013 Harvard Business Review).
Instead, we’d like to offer a perspective from 20 years of work diligently observing and designing human experiences. We know how to connect people to places and most importantly, we understand how to elevate the patient experience.
Explore the Top Trends in mHealth App Development.pdfTechugo
Drones can aid in livestock management by providing aerial surveillance of herds, locating lost or injured animals, monitoring grazing patterns, and identifying potential issues such as disease outbreaks or predator activity. They can also reduce labor costs, increase efficiency, and improve animal welfare.
Como medir a Experiencia do cliente? (2016)Andre Veloso
Apresentacção feita no evento do IBHE em 11/2016, sobre indicadores potenciais para medição de experiencia do cliente/capacidade de uso destes dados em benefício do negócio
O documento discute como construir relacionamentos com pacientes nos canais digitais, explicando que pacientes online procuram entender sua doença, conhecer suas opções de tratamento, compartilhar experiências e ter acesso ao tratamento. Ele fornece dicas como manter conteúdo atualizado e relevante para atender às necessidades dos pacientes e permitir que eles se engajem online.
Digital trends in healthcare and pharma marketingGSW
The document discusses several digital trends that are changing the healthcare landscape, including:
1) The rise of tablet devices like the iPad and their use for sales tools and digital detailing.
2) The growth of mobile applications for healthcare professionals and patients for tasks like decision support, education, and collaboration.
3) The increasing importance of location-based services that make healthcare information and resources more personalized and accessible on demand.
The document discusses how innovative mHealth apps are transforming patient care by providing new digital ways of delivering healthcare outside of traditional physician and hospital settings. It provides examples of apps that help manage conditions like diabetes and vision problems, test blood levels, track sleep, and diagnose diseases remotely. The document argues that while mHealth apps offer convenience and personalized care, they require expertise to develop into commercial-grade products that patients will actually use. It predicts the mHealth market will reach $26 billion by 2017 as mobile technology disrupts healthcare.
HOW INNOVATIVE mHEALTH APPS ARE TRANSFORMING PATIENT CARE ? BY TORI COONS, OB...Relevantz
The latest mHealth apps are doing some truly remarkable things to help reduce or eliminate inconvenient and lengthy trips to the doctor, hospital, or lab as well as to improve personalized patient care. Through better and smarter mobile technology, patients will start to see entirely new methods of delivering patient care – through digital means. By Tori Coons, ObjectFrontier Software
Preparing for the Future Innovation in Digital Healthcare: Manas TripathiRahul Neel Mani
This document discusses various topics related to innovation in digital healthcare. It begins by describing different types of innovation, such as visible innovation for end users and invisible process innovation. It then provides examples of innovation, including how a hacker developed an innovative mosquito protection laser shield using common consumer electronics. The document also examines the transition to more patient-centric care from centralized medical facilities. It provides case studies on innovative portable e-backpacks in Brazil that expand access to remote communities and a UK program called Patient Access that improves patient experiences and reduces wait times through phone consultations.
CliniSpace: Making Virtual Worlds More Accessible to EducatorsParvati Dev
The document summarizes research into making virtual worlds more accessible for educators. It describes studies conducted with virtual worlds in medical education, including opportunities for engagement and remote learning. However, key barriers to adoption were identified as information technology problems like firewalls preventing software installation, and usability issues with navigation and interaction. Based on this analysis, the researchers recommend future virtual worlds be web-based, require no download, run on basic computers, and have a simplified interface.
Why build a browser-based immersive virtual medical environmentParvati Dev
The document summarizes research into making virtual worlds more accessible for educators. It describes studies conducted with virtual medical environments to understand opportunities and barriers to their use in healthcare education. The studies found virtual worlds can engage learners but current platforms have usability and technical issues like requiring downloads and lacking browser access. A new generation of virtual worlds is recommended that is engaging, requires no download, runs in browsers on various devices, and has simplified interfaces.
Website Trends in Healthcare and Pharma MarketingGSW
Today, the role of the product.com is changing rapidly. Brand managers are leveraging their websites to fill in white space, connect people, deliver meaningful tools and support more empowered patients. They're innovating and evolving both what these sites can and should do. We captured some of the most interesting trends in this presentation:
A short market review and summary on how the pharmaceutical and healthcare sector can use the mobile platform as their new channel of communication towards their target groups: physicians, patients, hospitals, pharmacies, etc
- The document discusses how a clinical mobile workspace solution from Citrix can transform healthcare by allowing clinicians to securely access patient information and collaborate from anywhere on any device.
- It provides scenarios that illustrate how mobility can increase productivity for clinicians like surgeons and improve the patient experience. It also helps healthcare managers operate more efficiently across multiple locations and enables IT staff to quickly provision new services.
- The Citrix solution provides secure access to applications, desktops, data and services from any device over any network through technologies for application delivery, virtual desktops, mobile application management, and more.
Know About Healthcare Apps Which Are Preferred By Healthcare Systems.pdfTechugo
With apps, it has become a one-tap result to track fitness goals, monitor their own blood pressure, and even chat with a doctor from the comfort of their own homes. This increased involvement can lead to increased health outcomes and a better understanding of one’s body and health.
New Directions for Virtual Worlds for HealthParvati Dev
Keynote presented at Games for Health, Boston, for the Virtual Worlds and Social Games Day, May 25th. (First three slides are to introduce the pre-conference. Rest are my talk.)
This document discusses how wearable devices and mobile apps can integrate big data in healthcare to predict diseases and provide early assistance to patients. It proposes a scenario where a wearable device collects a heart patient's real-life data which is analyzed in the cloud using predictive algorithms. This allows alerts to be sent if anomalies are detected, helping ensure therapy adherence and reducing health risks. The solution involves wearables transmitting data to a smartphone app and cloud for storage, with a portal giving clinicians access to monitor multiple patients' data while respecting their privacy.
Digital medicine comes of age - ISDM E-Newsletter Feb 2020David Wortley
This newsletter discusses the growing use of digital technologies in healthcare. It covers how digital tools are being used to track and model the spread of coronavirus. It also discusses applications of virtual reality for medical training, pain management, and personal health. Upcoming events on digital therapeutics and innovation in healthcare are also listed.
This document discusses emerging technologies in healthcare and telemedicine. It describes how mobile devices and apps are changing healthcare delivery through telemedicine, allowing remote diagnoses and access to specialists. It outlines several technologies including robotic doctors, digital diagnostic tools, and IBM's Watson supercomputer. The document also discusses future technologies like ingestible sensors, smart contact lenses with glucose monitors, and nanomedicine approaches using "ninja polymers". Overall, the document illustrates how mobile devices and new digital health technologies are revolutionizing healthcare and increasing access to services and specialists.
A top-down strategy is not likely to bring real innovation that the healthcare consumer
is demanding.
We work with a fair amount of healthcare clients but we’re not here to tell you how
to operate your hospital. “It is a profound irony that the more you know about
a particular industry and the more experience you gain in it, the more difficult it can be to move forward,” (The Innovator Who Knew Too Much, 2013 Harvard Business Review).
Instead, we’d like to offer a perspective from 20 years of work diligently observing and designing human experiences. We know how to connect people to places and most importantly, we understand how to elevate the patient experience.
Explore the Top Trends in mHealth App Development.pdfTechugo
Drones can aid in livestock management by providing aerial surveillance of herds, locating lost or injured animals, monitoring grazing patterns, and identifying potential issues such as disease outbreaks or predator activity. They can also reduce labor costs, increase efficiency, and improve animal welfare.
Como medir a Experiencia do cliente? (2016)Andre Veloso
Apresentacção feita no evento do IBHE em 11/2016, sobre indicadores potenciais para medição de experiencia do cliente/capacidade de uso destes dados em benefício do negócio
O documento discute como construir relacionamentos com pacientes nos canais digitais, explicando que pacientes online procuram entender sua doença, conhecer suas opções de tratamento, compartilhar experiências e ter acesso ao tratamento. Ele fornece dicas como manter conteúdo atualizado e relevante para atender às necessidades dos pacientes e permitir que eles se engajem online.
O documento discute como as redes sociais estão afetando o varejo farmacêutico, notando que novos influenciadores nas redes sociais estão direcionando as escolhas dos consumidores e que, embora as redes sociais possam desviar o caminho de compra, a decisão final ainda é tomada pelo consumidor.
Como a Midia Social está mudando o relacionamento empresa x clienteAndre Veloso
O documento discute como as mídias sociais mudaram as relações entre empresas e consumidores, forçando as empresas a entrarem nas mídias sociais para ouvir a opinião dos consumidores e interagir com eles. Dados mostram que a grande maioria dos brasileiros usa redes sociais e pesquisa online antes de comprar.
O documento discute como as empresas farmacêuticas podem melhorar suas estratégias de marketing multicanal para engajar médicos online. Ele enfatiza a importância de fornecer conteúdo relevante aos clientes por meio dos canais que escolhem e manter uma comunicação contínua entre médicos e empresas para aumentar as vendas.
O documento discute as rápidas mudanças no mercado de consumidores impulsionadas pela comunicação social e tecnologia. A estratégia CRM precisa reconstruir as relações com clientes considerando fatores como relevância, autenticidade e confiança para se adaptar aos novos tempos em que os clientes sabem o que é significativo e verdadeiro para eles.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
6. identify your goal
assess
how mobile you are.
honestly.
understand influences
and the real mobility
impact.
connect the dots on your
stakeholders map.
7. deep dive on their needs
scientific
background
in-depth
discussions
eDiagnosis
interactive
sessions
simulators
calculators
9. when is as important as what
Every target have a specific routine
clerks cannot use mobile devices on the counter
nurses usually have a working station to check patient files
at the er a physicians will need empty hands to be ready for action
Internists spend a lot of time in the “comfort zone”
10. learning from experience
specialty mcm solutionbehavior
anesthesia
ophthalmology
gynecology
always on surgery or
on hold . access to
desktop is limited
A lot of time in the
practice, no news in
the market
unexpected
appointments, large
spectrum of patients
service-based
mobile app
Remote
detailing
Combined web
and mobile
approach
15. the era of gamification
everyone wanna be rewarded, so mobile
pharma needs to reward behavior
taking a pill can be like creting a striped one on candy crush
completing an eCME is like completing a mission on call of duty
the sims gives you bonus for taking care of people
16. a final thought
Why should I go mobile?
What is not being offered ?
When content will be used ?
How they will feel part of the experience?
is the mobile pharma checklist for success