The document discusses the Loyalty Awards 2015 held in London, highlighting judges' commendations for the high quality and depth of communication in entries. It emphasizes the challenge of fostering customer loyalty in the B2B sector, noting that Automotive Diamonds successfully achieved this through innovative thinking. The judges were particularly impressed by the results presented in a highly competitive category.

1. From left: Kunal Mohiuddin (Loyalty Prime), Christoph Straub (Loyalty Prime), Sara Garbini (Sogefi),
Alexander Knorn (TRW), Ann-Kathrin Blechschmidt (TRW), Hedy Borreman (Denso Aftermarket),
Mike Atkin (MJA Associates), Bahar Sabet (TRW), Ben Smart (TRW), Fatiha Laauich (Denso Aftermarket)

2. The Loyalty Awards 2015 venue in London

3. The Loyalty Awards 2015 venue in London
What the judges said: "The judges were impressed both by the
quality and the depth of the communication in their entry, and
the evidence of results they provided in a difficult and hard
fought category where the quality of entries was very high. It is
difficult to resonate with customers and achieve loyalty in the
B2B environment, but automotive Diamonds has clearly
demonstrated that by thinking laterally, this can be achieved."