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Title
ABC/123 Version X
1
Week 4 Research Methods in Pivotal Studies
PSYCH/665 Version 3
2
University of Phoenix MaterialWeek 4 Research Methods in
Pivotal Studies
Matching
Match the study with the individual researcher by entering the
letter of the correct study to match the number of the researcher
in the Answer column in the following tables.
Table 1
Researchers
Study
Answer
1. Edward Lee Thorndike
A. Group Conflict
1. E
2. Solomon Asch
B. Race and Self-Concept
2. H
3. Muzafer Sherif
C. Strength of Situation
3.
4. Philip Zimbardo
D. Cognitive Dissonance
4. C
5. Kenneth and Mamie Clark
E. Puzzle Box and Learning
5. B
6. Leon Festinger
F. Obedience
6. D
7. Stanley Milgrim
G. Social Facilitation
7. F
8. Gordon Allport
H. Conformity
8.
Table 2
Researchers
Seminal Study
Answer
1. Bibb Latane
A. Operant Conditioning
1.
2. John Darley and Bibb Latane
B. Learning
2.
3. Albert Bandura
C. Cognitive Development
3.
4. B. F. Skinner
D. Learned Helplessness
4.
5. Martin Seligman
E. Social Loafing
5.
6. John B. Watson
F. Modeling
6.
7. Jean Piaget
G. Bystander Intervention
7.
8. Ivan Pavlov
H. Classical Conditioning
8. Multiple Choice
Choose one or more researchers who conducted each type of
research.
1. Which of the following researcher(s) conducted a
combination of observation and descriptive research?
a. Piaget
b. Clark
c. Thorndike
d. Milgram
2. Which of the following researcher(s) conducted experimental
research?
a. Asch
b. Festinger
c. Sherif
d. Zimbardo
3. Which of the following researcher(s) conducted experimental
research?
a. Latane
b. Bandura
c. Allport
d. Darley & Latane
4. Which of the following researcher(s) conducted experimental
research?
a. Seligman
b. Watson
c. Pavlov
d. Skinner
5. Which of the following researcher(s) conducted quasi-
experimental research?
a. Jung
b. Thorndike
c. Watson
d. Freud
For the following research questions, choose which research
method would be most appropriate to use.
1. Is there a link between television and obesity?
a. True experiment
b. Correlation
c. Quasi-experiment
d. Historical
e. Observation/Descriptive
2. How does schizophrenia differ in young women and men?
a. Observation/Descriptive
b. True experiment
c. Historical
d. Correlation
e. Quasi-experiment
3. How does social anxiety disorder affect the routine life of a
person?
a. Correlation
b. True experiment
c. Observation/Descriptive
d. Quasi-experiment
e. Historical
4. Does gender affect memory?
a. True experiment
b. Observation/Descriptive
c. Quasi-experiment
d. Correlation
e. Historical
5. Does room temperature affect long term memory?
a. Historical
b. Quasi-experiment
c. Observation/Descriptive
d. True experiment
e. Correlation
6. What is the influence of work environment on the worker’s
self-esteem?
a. Correlation
b. Observation/Descriptive
c. Quasi-experiment
d. Historical
e. True experiment
7. How does in-store music influence product selection?
a. Observation/Descriptive
b. Quasi-experiment
c. Historical
d. True experiment
e. Correlation
8. How does over-crowding affect human beings?
a. True experiment
b. Observation/Descriptive
c. Quasi-experiment
d. Correlation
e. Historical
9. Does attractiveness affect our perception of others – are the
attractive treated differently?
a. Quasi-experiment
b. Historical
c. Correlation
d. True experiment
e. Observation/Descriptive
10. What is the effect of color on mental states?
a. Observation/Descriptive
b. Correlation
c. Quasi-experiment
d. Historical
e. True Experiment
Copyright © XXXX by University of Phoenix. All rights
reserved.
Copyright © 2017 by University of Phoenix. All rights reserved.
Focus Questions for Case 1: Bristol-Myers Squibbs Growth
through Addition, Subtraction, and Sharing
1. What type of business is the case about?
2. Who are the key organizations or individuals in this case?
3. Why was their strategy called the “string of pearls”?
4. What is/are the strategic issue(s)? Analyze the situation.
5. What were advantages/disadvantages of their strategic focus?
6. Who were their strategic alliances?
Note: What does it mean to be a “spin-off” company?
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TitleABC123 Version X1Week 4 Research Methods in Pivo.docx

  • 1. Title ABC/123 Version X 1 Week 4 Research Methods in Pivotal Studies PSYCH/665 Version 3 2 University of Phoenix MaterialWeek 4 Research Methods in Pivotal Studies Matching Match the study with the individual researcher by entering the letter of the correct study to match the number of the researcher in the Answer column in the following tables. Table 1 Researchers Study Answer 1. Edward Lee Thorndike A. Group Conflict 1. E 2. Solomon Asch B. Race and Self-Concept 2. H 3. Muzafer Sherif C. Strength of Situation 3. 4. Philip Zimbardo D. Cognitive Dissonance 4. C 5. Kenneth and Mamie Clark
  • 2. E. Puzzle Box and Learning 5. B 6. Leon Festinger F. Obedience 6. D 7. Stanley Milgrim G. Social Facilitation 7. F 8. Gordon Allport H. Conformity 8. Table 2 Researchers Seminal Study Answer 1. Bibb Latane A. Operant Conditioning 1. 2. John Darley and Bibb Latane B. Learning 2. 3. Albert Bandura C. Cognitive Development 3. 4. B. F. Skinner D. Learned Helplessness 4. 5. Martin Seligman E. Social Loafing 5. 6. John B. Watson F. Modeling 6. 7. Jean Piaget G. Bystander Intervention
  • 3. 7. 8. Ivan Pavlov H. Classical Conditioning 8. Multiple Choice Choose one or more researchers who conducted each type of research. 1. Which of the following researcher(s) conducted a combination of observation and descriptive research? a. Piaget b. Clark c. Thorndike d. Milgram 2. Which of the following researcher(s) conducted experimental research? a. Asch b. Festinger c. Sherif d. Zimbardo 3. Which of the following researcher(s) conducted experimental research? a. Latane b. Bandura
  • 4. c. Allport d. Darley & Latane 4. Which of the following researcher(s) conducted experimental research? a. Seligman b. Watson c. Pavlov d. Skinner 5. Which of the following researcher(s) conducted quasi- experimental research? a. Jung b. Thorndike c. Watson d. Freud For the following research questions, choose which research method would be most appropriate to use. 1. Is there a link between television and obesity? a. True experiment b. Correlation
  • 5. c. Quasi-experiment d. Historical e. Observation/Descriptive 2. How does schizophrenia differ in young women and men? a. Observation/Descriptive b. True experiment c. Historical d. Correlation e. Quasi-experiment 3. How does social anxiety disorder affect the routine life of a person? a. Correlation b. True experiment c. Observation/Descriptive d. Quasi-experiment e. Historical 4. Does gender affect memory? a. True experiment b. Observation/Descriptive
  • 6. c. Quasi-experiment d. Correlation e. Historical 5. Does room temperature affect long term memory? a. Historical b. Quasi-experiment c. Observation/Descriptive d. True experiment e. Correlation 6. What is the influence of work environment on the worker’s self-esteem? a. Correlation b. Observation/Descriptive c. Quasi-experiment d. Historical e. True experiment 7. How does in-store music influence product selection? a. Observation/Descriptive
  • 7. b. Quasi-experiment c. Historical d. True experiment e. Correlation 8. How does over-crowding affect human beings? a. True experiment b. Observation/Descriptive c. Quasi-experiment d. Correlation e. Historical 9. Does attractiveness affect our perception of others – are the attractive treated differently? a. Quasi-experiment b. Historical c. Correlation d. True experiment e. Observation/Descriptive 10. What is the effect of color on mental states? a. Observation/Descriptive
  • 8. b. Correlation c. Quasi-experiment d. Historical e. True Experiment Copyright © XXXX by University of Phoenix. All rights reserved. Copyright © 2017 by University of Phoenix. All rights reserved. Focus Questions for Case 1: Bristol-Myers Squibbs Growth through Addition, Subtraction, and Sharing 1. What type of business is the case about? 2. Who are the key organizations or individuals in this case? 3. Why was their strategy called the “string of pearls”? 4. What is/are the strategic issue(s)? Analyze the situation. 5. What were advantages/disadvantages of their strategic focus? 6. Who were their strategic alliances? Note: What does it mean to be a “spin-off” company?