The title sequence of American Horror Story uses a variety of film techniques to unsettle and intrigue viewers. Through fast-paced editing with jump cuts and extreme close-ups of disturbing objects, it aims to disorient and attract audiences with its mysterious tone. Unusual sounds and dark lighting continue this eerie atmosphere and foreshadow the show's unusual plotlines. Both slower shots and rapid cuts are used strategically to reveal clues or leave viewers guessing about what horrors await them.