Search Engines survive through advertising. They make money via ads and in the world of advertising - one rule rules, the more users view or read your ads, the more known your brand will be and the more are viewed, the money you will make. Therefore, showcasing ads to your users is profitable.

1. Tips To Create Search Engine Friendly Webpages
Things you need to remember regarding Search engines:
Search Engines survive through advertising. They make money via ads and in the world of
advertising - one rule rules, the more users view or read your ads, the more known your brand
will be and the more are viewed, the money you will make. Therefore, showcasing ads to your
users is profitable. The formula is - the more users, the more money you will make. A search
engine gains additional users by providing them with quality results. If your site is most relevant
to users search results then the search engine will boost your rankings – as that’s how they earn.
Search engines are computerized programs. They have a program called Spider. This program
named Spider downloads your web pages, reads them and then decides what must be done with
them on the basis of the information they contain. This process is known as Crawling. Therefore in
simple words, Search Engine Spiders are computerized programs used for crawling web pages.
If you have ever used a computer, you might have noticed that at times your computer tends to
slow down or at times hang up, which is because you over burden the computer by assigning
multiple tasks at once that overloads it. The same is the case with Search Engine Spiders, if your
web pages are disorganized, not systematically arranged or put up in a confusing fashion; it is
difficult for search engine spiders to crawl your web pages. Hence, your web pages will not be
crawled substantially. Web pages not getting crawled on regular basis adequately lead to the loss
of your websites rankings process. Do not forget, that there are millions and billions of web pages
on the World Wide Web; therefore, it is not possible for search engines to crawl all web pages as
their time is limited. So it is your duty to see to it that your web pages are simple and take less
time for crawling. This minimizes the risk of your website being ignored by search engines.
Now we shall see how to build highly spider-friendly web pages. Though it will not instantly boost
your rankings but will help you from making the mistakes that indirectly affect your rankings. Not
making it difficult for search engines to find and crawl your web pages.
HTML must be well-formatted
All the HTML codes must be well formatted and correct although they will not augment the
rankings, but it is hard for search engines to crawl a broken code. By prevention of using source
codes it is difficult for search engine spiders to track them and be careful enough to close all
relevant tags. Do remember - a search engine spider is pre-programmed computer software. It is
set up of different rules, making it restricted in certain areas. After which, we must be alert
enough to design our web pages according to search engine spider's rules to avoid consequences.
Primary rules for a search engine friendly page are:
The easier we make it for search engine spiders to find our codes, the more we stand a chance
towards success. This means, we must deter to make these two mistakes in HTML codes:
1. HTML code must not be obsolete or archaic or belonging to a proprietor i.e. to one single
browser.
2. Not use an extremely latest and new HTML that is not recognizable by most spiders.
Testing your HTML web page with World Wide Web Consortium (W3C) will tell whether it works
properly or not. Only run it on an HTML validator first:
http://www.validator.w3.org/

2. If your page works without any hassles then it only indicates that spiders will have not problem in
crawling your web pages. This does not mean that your web pages get you instant rankings; it
only means that your web pages are free of errors so will be easily crawled by spiders.
DOCTYPES work easily with web browsers and can be quickly analyzed and identified by search
engine spiders. Using the W3C validator becomes easy if you have a valid DOCTYPE. If this is the
condition then your web pages will be viewed by customers effortlessly across all types of
browsers, resulting into minor increments in your search engine rankings.
Few search engine spiders have had problems previously in dealing with XHTML DOCTYPES
therefore our suggestion to you would be that you use HTML 4.01 Transitional DOCTYPE, for
example:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//En">
"http://www.w3.org/TR/html4/loose.dtd">
(Note: the above code should be in a line.)
To get more information about this you can visit the below mentioned web site:
You can fix your site by the web pages with a valid DOCTYPE
http://www.alistapart.com/articles/doctype/
Keep URLs simple
By following links, a search engine spider finds the web pages of your web site. Search engine
spiders firstly download a page, scan the links in it and then arrange all the links in a queue. After
they are done with this, they pick up the first link and then repeat the same steps until they are
done with all the links. Surely, this is a simplified explanation of the process but it does gives you
an outline of how work is undergone.
A majority of websites, especially ecommerce websites use powerfully created URLs. Meaning, the
URLs are mechanically produced by extracting variables not in the database in order to corelate
the consumer's product details. A dynamic built URL generally contains a number of odd-looking
characters like, ?, &, = and +.
For example, if a shopkeeper who sells books has a powerfully created URL:
http://yoursite.com/index.php?item=books&author=shakespeare&genre=play
A static looking URL is much easier to look at:
http://yoursite.com/books/shakespeare/play
Or
http://yoursite.com/b/s/p
Do you know what Indexing is?
When Search engine spiders gather data while crawling the internet then collecting it in a
database called an index. Gathering and storing a web page is known as process of indexing.
A number of search engine spiders are working on improving themselves greatly in order to be
capable of crawling dynamically long URLs. However, in comparison to dynamically long pages,
short and static URLs are expected to be crawled by search engines more sufficiently and get
more pages indexed.

3. If a website entirely depends on dynamically drawing content from a database to create its URLs,
despite this, it is still possible to have URLs that appear as static with the use of a tool like
mod_rewrite.
Google Sitemaps feature offers an alternative to use mod_rewrite allowing you the liberty to notify
Google of which pages you want to get crawled, to make it apparent for them to avoid the full
fledged long URLs, only if you will state them as essential.
Obviously, Google Sitemaps does not affect other search engine's caliber to crawl your web pages
therefore such a tool like mod_rewrite proves to be versatile.
Important: Do not change your URLs if your site is already ranked and indexed on search engines.
If you change the URLs of your website uncaringly, it will result into some serious consequences of
you loosing your rankings on search engines. For if you do not report the changes made to search
engines and if they fail to find your web pages then they will drop your web site from the rankings
it holds.
If you still do change your website's URLs then make it definite to pass on the old URLs to their
fresh location. So that, search engines and visitors, who will visit your web site will be
automatically be directed to your new URL, saving you from loosing your rankings and customers.
Stay watchful over Session Ids
Session ids permit a website to crawl any customer from page to page, they are embedded in
URLs and work as exclusive identifiers. For example, if you visit an ecommerce website then
session ids keep a record of all the things you add to your shopping cart. Because of this feature
of session ids of crawling every customer activity creates huge number of links, making it a
tedious task for spiders to crawl them. The danger of spiders repeatedly indexing the same link
over and over again will lead them trapped in a loop of powerfully created loops.
To make the concept clearer, here's an example of how session ids within a particular site create
number of links i.e. pages. A session id link looks like:
http://www.yoursite.com/name.cgi?id=dkom5678kle09i
Such a link is given to the spider when it first downloads a web page. After processing, by the
time the spider reverts to the site to download more pages it finds another URL that looks like:
http://www.yoursite.com/name.cgi?id=ok8787ijidj87k
This is the same page only with an unlike tracking variable. The problem is that it looks like a
brand new URL to spiders and so they repeatedly download them again and again. Therefore
spiders tend to ignore links that seem to have session or tracking variables which are preset.
Google makes it clear by asserting that they do not crawl all such pages:
“Don’t use “&id=” as a parameter in your URLs, as we don't include these pages in our index.”
Make use of a flat directory format
A flat directory structure means that which has less number of sub-directory levels. If there are
deeper levels of sub-directory then there are changes of your web page being less spidered. Let's
understand it better with an example:

4. http://yoursite.com/content/articles/2010/09/page.html
Similarly, web pages with such deep levels of directory stand at the disadvantage of being highly
ranked on search engines, devoid of some exceptionally popular sites with plenty of incoming
links.
Directories are commonly used for the organization of the format of a site. The reason being – if a
page is three or four levels deep i.e. a flat directory structure becomes tedious to logically
arrange. A well placed site map becomes highly essential if your sub-directory demands it.
Note: If your directory is already set up permanently and your web pages rank decently well on
search engines then there is no need to change anything at all. Without informing search engines
if you move your web pages, they will be deleted from the search engines list. But if you want
your established flat directory to rank high on search engines then you must pass on the web
pages to their fresh site, making it easy for search engines as well as for the customers to be able
to find your new pages.
Semaphore is primarily a Web Design Company that offers Search Engine Friendly Web Site
Design Services and SEO Services. We are expert in Website Designing, Portal Development, Web
Re-designing, Corporate Branding.