For better web design, follow 10 strategies: 1) Use valid HTML/CSS, 2) research keywords, 3) provide useful, structured content about keywords, 4) bold keywords in text and use in title tags, 5) use H1 headlines for keywords, 6) add alt tags to images, 7) create a unique, attractive design with high-quality images, 8) submit the site to search engines, 9) get new backlinks weekly from quality sites only, and 10) keep the site updated with new content like a news section. If lacking time or ability, hire an experienced agency with at least 20 different client projects as references.