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A B D U L W A H I D
WELCOME
CHAPTER 5
Timing of Entry
From SixDegrees.com to Facebook: The Rise of Social
Networking Sites
In the 1960s, Stanley Milgram addressed a number of letters to a friend of his, a
stockbroker in Boston. Milgram then distributed these letters to a random selection
of people in Nebraska. He instructed the individuals to pass the letters to the
addressee by sending them to a person they knew on a first-name basis who seemed
in some way closer (socially, geographically, etc.) to the stockbroker. This person
would then do the same, until the letters reached their final destination.
OVERVIEW
FIRST-MOVER ADVANTAGES
FIRST-MOVER DISADVANTAGES
FIRST-MOVER DISADVANTAGES
FACTORS INFLUENCING OPTIMAL TIMING OF ENTRY
STRATEGIES TO IMPROVE TIMING OPTIONS
T H A N K Y O U !
A n y Q u e s t i o n s ?

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Timing of Entry