More communication and technological advances have made it possible than ever for companies to offer their services and products internationally. Today, to achieve success, even the smallest businesses ought to plan on their global marketing strategies in order to attract consumer interests outside of their local markets. You can learn more by visiting our blog. https://www.laowaicareer.com/blog/contrast-global-marketing-strategies/
Foodies fries: A Business presentation on a fictitious food chain.Altaf Keshwani
Business Presentation on a Fast food company which includes:
Executive summary
Objectives
Key to success
Mission
Company summary
Company Ownership
Product description
Competitive comparison
Market analysis summary
Target market segment summary
Marketing Strategy
Personal plan
Financial plan
Projected Profit/Loss
Estimations in the project are just on assumption basis.
The major objective of this presentation is to show how to make a Business presentation.
Created this in college for a small business that sold food and baked goods. This is a full business plan including marketing ideas and a financial analysis.
Deliciously Dutch, export platform for Dutch food entrepreneurs, About Us 2014Henk Terol
Short introduction of Deliciously Dutch. Who we are and why we are established. Our platform is for SME's in food & beverages, to assist and understand their needs in export development. To share ideas and costs.To assist in fairs and share their client Dbase for the future.
More communication and technological advances have made it possible than ever for companies to offer their services and products internationally. Today, to achieve success, even the smallest businesses ought to plan on their global marketing strategies in order to attract consumer interests outside of their local markets. You can learn more by visiting our blog. https://www.laowaicareer.com/blog/contrast-global-marketing-strategies/
Foodies fries: A Business presentation on a fictitious food chain.Altaf Keshwani
Business Presentation on a Fast food company which includes:
Executive summary
Objectives
Key to success
Mission
Company summary
Company Ownership
Product description
Competitive comparison
Market analysis summary
Target market segment summary
Marketing Strategy
Personal plan
Financial plan
Projected Profit/Loss
Estimations in the project are just on assumption basis.
The major objective of this presentation is to show how to make a Business presentation.
Created this in college for a small business that sold food and baked goods. This is a full business plan including marketing ideas and a financial analysis.
Deliciously Dutch, export platform for Dutch food entrepreneurs, About Us 2014Henk Terol
Short introduction of Deliciously Dutch. Who we are and why we are established. Our platform is for SME's in food & beverages, to assist and understand their needs in export development. To share ideas and costs.To assist in fairs and share their client Dbase for the future.
This is a comparative strategic study of the different strategies that have led Tim Hortons and Starbucks to their current positions in the Canadian Market and based on the industry analysis and the internal organizational analysis, How they can move forward in this saturating industry. This takes into account the likely economic conditions that would impact the growth as well as the upcoming tends in the consumer base for this industry.
Theo chocolate case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
Table of ContentsIntroduction3Literature review3Product lisandrai1k
Table of Contents
Introduction 3
Literature review 3
Product description and offering 4
Market Analysis 4
Micro and macro environments 4
Customer analysis/ segments/ target markets 5
Competitor analysis 5
Objectives of business /company/positioning strategy/marketing strategy 5
Marketing outline 6
References 7
Introduction
The focus of this report is to accord a comprehensive analysis of the opportunity structure in Oman and throughout its surroundings for charlotte, and Calisson, French dessert snacks. a charlotte, also known as icebox cake is a type of French trifle that can be served cold or hot. On the other hand, Calissons are classical French dessert candy incorporating smooth, pale yellow, a uniform paste of candied fruits, and ground almonds surfaced with a small layer of royal icing (Medrich, 2017). Undeniably, Oman exhibits a competitive environment where the consumers of snacks have got various brands to select. Therefore, organizations dealing in this array, struggle to retain old and entice new customers. As a consequence, this study concentrates on the economic feasibility of introducing the French dessert snacks into the Oman market. This entails a comprehensive evaluation of the Omani market aspects like demographic and geographical elements. As well as the anticipated operation, projections of profits, and examination of the expected ROI. Literature review
Indeed, service business marketing approaches are techniques of using the market opportunity and niche; to introduce new products in the market which can satisfy the niche (McDaniel, & Gates, 2013). In other words, these approaches apply the marketing mix to satisfy and attract clients to make profits for the firm. Therefore, the marketer should identify what the customers want to purchase and how much they can pay for the product. Accordingly, modern-day marketing and market niche commence with the clients rather than production, sales, or technological improvement and continue with the client's contentment as well as social happiness. That is to say that the consumer is the leading light.
Primarily, the Oman retail sector, though bestride through the non-store retail, has been encountering the emergence of retail restaurant chains. These organized and big restaurants provide a wide variety of snacks and fast-moving consumer products at enticing prices and pleasurable shopping experience. The central focus is to provide the customers with value, volume, and variety of snacks. Into the bargain, the service market incorporates more than the known four Ps of marketing, product, promotion, place, and price. The extra Ps include people, process, and physical evidence. Further, the service business marketing place entails expediency for shopping, storeroom interiors, and storeroom locale (Singh, 2012). Product description and offering
Notably, the introduction of Charlotte and Calisson in the Oman market gravitates to a highly innovative and entrepreneurship n ...
International Expansion and Business Strategies.pptxteresaaguilar46
International expansion refers to the process of a company venturing into new global markets beyond its domestic borders. It involves extending operations, products, and services to international markets to tap into new customer bases, increase revenue, and achieve sustainable growth. To successfully navigate international expansion, businesses adopt various strategies tailored to the specific target markets and their unique cultural, economic, and regulatory landscapes.
International strategies and value of international strategiesmoqudasakram206
In this presentation you will know about what are international strategies and what is the value of international strategies.How companies gain competitive advantage by implementing international strategies.
The process of adapting a company's marketing methods to the conditions of different countries is referred to as global marketing. It encompasses the entire process of planning, developing, positioning, and promoting your items in a worldwide market.
HOSP 4060 Final Exam Essay One 4 points Pr.docxtrishamassafd7p
HOSP 4060
Final Exam
Essay One 4 points
Provide basic background information about this company. Critique the mission
and vision statements of this company using the tools and techniques presented in
this class. Conversely, if they do not have either of these tools, suggest a sample
mission and sample vision statement for this company then critique each. Include an
analysis of their current goals.
Hostess began in Manhattan as the Ward Baking Company in 1849. It grew
regionally and changed its name to Continental Bakeries in 1925 and bought Wonder
Bread. In 1930 the iconic Twinkie was created. The company changed hands several
times, and in 1995 Hostess was sold to Interstate Bakeries and became the largest bakery
in the United States, with $3.2 billion in sales, 58 factories, 1,250 outlet stores and 10,500
delivery routes. Eventually consumer tastes changed toward more health conscious
snacks, the price of flour and sugar rose, and costs for things such as pensions for
unionized workers lead Hostess to file for bankruptcy in 2004. The company emerged
from bankruptcy in 2009, with a new owner but with many of its old problems – high
pension expenses, inefficient manufacturing, shipping and delivery systems, and still high
debt. Despite union concessions to save the company money, Hostess filed again for
bankruptcy in 2012. It was in liquidation when Andy Jhawar and C. Dean Metropoulos
purchased the company and began to rebuild and reinvent the Hostess brand.
Because of the liquidation, many of the problems that plagued the company
previously were gone – pension costs, union contracts, debt, outdated factories and
unprofitable routes. Mr. Jhawar and Mr. Metropoulos had a brand and saw opportunity.
They re-built the Hostess brand from the ground up. They modernized the factories,
invested in software to manage inventory and logistics, and invested in research and
development to lengthen the shelf life of the Hostess products. They developed a
marketing plan to announce the comeback of Twinkies and demand skyrocketed. Future
plans for Hostess include targeting new markets, creating updated versions of the Hostess
classic products with new flavors, and perhaps there is a sale or an IPO possible for the
company.
Mission and Vision statements for Hostess brands were not available but they
may be something like this:
Vision Statement: Hostess brands will continue to grow and change to provide future
generations the snack products they desire.
Mission Statement: Our mission is to offer value to all our stakeholders – our investors,
employees and consumers – by producing quality bakery and snack products in a cost-
effective manner that is safe for our employees and the environment. We are proud to
have served generations of consumers the products they desire and our goal is to change
and update our products to match the changing needs and d.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This is a comparative strategic study of the different strategies that have led Tim Hortons and Starbucks to their current positions in the Canadian Market and based on the industry analysis and the internal organizational analysis, How they can move forward in this saturating industry. This takes into account the likely economic conditions that would impact the growth as well as the upcoming tends in the consumer base for this industry.
Theo chocolate case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
Table of ContentsIntroduction3Literature review3Product lisandrai1k
Table of Contents
Introduction 3
Literature review 3
Product description and offering 4
Market Analysis 4
Micro and macro environments 4
Customer analysis/ segments/ target markets 5
Competitor analysis 5
Objectives of business /company/positioning strategy/marketing strategy 5
Marketing outline 6
References 7
Introduction
The focus of this report is to accord a comprehensive analysis of the opportunity structure in Oman and throughout its surroundings for charlotte, and Calisson, French dessert snacks. a charlotte, also known as icebox cake is a type of French trifle that can be served cold or hot. On the other hand, Calissons are classical French dessert candy incorporating smooth, pale yellow, a uniform paste of candied fruits, and ground almonds surfaced with a small layer of royal icing (Medrich, 2017). Undeniably, Oman exhibits a competitive environment where the consumers of snacks have got various brands to select. Therefore, organizations dealing in this array, struggle to retain old and entice new customers. As a consequence, this study concentrates on the economic feasibility of introducing the French dessert snacks into the Oman market. This entails a comprehensive evaluation of the Omani market aspects like demographic and geographical elements. As well as the anticipated operation, projections of profits, and examination of the expected ROI. Literature review
Indeed, service business marketing approaches are techniques of using the market opportunity and niche; to introduce new products in the market which can satisfy the niche (McDaniel, & Gates, 2013). In other words, these approaches apply the marketing mix to satisfy and attract clients to make profits for the firm. Therefore, the marketer should identify what the customers want to purchase and how much they can pay for the product. Accordingly, modern-day marketing and market niche commence with the clients rather than production, sales, or technological improvement and continue with the client's contentment as well as social happiness. That is to say that the consumer is the leading light.
Primarily, the Oman retail sector, though bestride through the non-store retail, has been encountering the emergence of retail restaurant chains. These organized and big restaurants provide a wide variety of snacks and fast-moving consumer products at enticing prices and pleasurable shopping experience. The central focus is to provide the customers with value, volume, and variety of snacks. Into the bargain, the service market incorporates more than the known four Ps of marketing, product, promotion, place, and price. The extra Ps include people, process, and physical evidence. Further, the service business marketing place entails expediency for shopping, storeroom interiors, and storeroom locale (Singh, 2012). Product description and offering
Notably, the introduction of Charlotte and Calisson in the Oman market gravitates to a highly innovative and entrepreneurship n ...
International Expansion and Business Strategies.pptxteresaaguilar46
International expansion refers to the process of a company venturing into new global markets beyond its domestic borders. It involves extending operations, products, and services to international markets to tap into new customer bases, increase revenue, and achieve sustainable growth. To successfully navigate international expansion, businesses adopt various strategies tailored to the specific target markets and their unique cultural, economic, and regulatory landscapes.
International strategies and value of international strategiesmoqudasakram206
In this presentation you will know about what are international strategies and what is the value of international strategies.How companies gain competitive advantage by implementing international strategies.
The process of adapting a company's marketing methods to the conditions of different countries is referred to as global marketing. It encompasses the entire process of planning, developing, positioning, and promoting your items in a worldwide market.
HOSP 4060 Final Exam Essay One 4 points Pr.docxtrishamassafd7p
HOSP 4060
Final Exam
Essay One 4 points
Provide basic background information about this company. Critique the mission
and vision statements of this company using the tools and techniques presented in
this class. Conversely, if they do not have either of these tools, suggest a sample
mission and sample vision statement for this company then critique each. Include an
analysis of their current goals.
Hostess began in Manhattan as the Ward Baking Company in 1849. It grew
regionally and changed its name to Continental Bakeries in 1925 and bought Wonder
Bread. In 1930 the iconic Twinkie was created. The company changed hands several
times, and in 1995 Hostess was sold to Interstate Bakeries and became the largest bakery
in the United States, with $3.2 billion in sales, 58 factories, 1,250 outlet stores and 10,500
delivery routes. Eventually consumer tastes changed toward more health conscious
snacks, the price of flour and sugar rose, and costs for things such as pensions for
unionized workers lead Hostess to file for bankruptcy in 2004. The company emerged
from bankruptcy in 2009, with a new owner but with many of its old problems – high
pension expenses, inefficient manufacturing, shipping and delivery systems, and still high
debt. Despite union concessions to save the company money, Hostess filed again for
bankruptcy in 2012. It was in liquidation when Andy Jhawar and C. Dean Metropoulos
purchased the company and began to rebuild and reinvent the Hostess brand.
Because of the liquidation, many of the problems that plagued the company
previously were gone – pension costs, union contracts, debt, outdated factories and
unprofitable routes. Mr. Jhawar and Mr. Metropoulos had a brand and saw opportunity.
They re-built the Hostess brand from the ground up. They modernized the factories,
invested in software to manage inventory and logistics, and invested in research and
development to lengthen the shelf life of the Hostess products. They developed a
marketing plan to announce the comeback of Twinkies and demand skyrocketed. Future
plans for Hostess include targeting new markets, creating updated versions of the Hostess
classic products with new flavors, and perhaps there is a sale or an IPO possible for the
company.
Mission and Vision statements for Hostess brands were not available but they
may be something like this:
Vision Statement: Hostess brands will continue to grow and change to provide future
generations the snack products they desire.
Mission Statement: Our mission is to offer value to all our stakeholders – our investors,
employees and consumers – by producing quality bakery and snack products in a cost-
effective manner that is safe for our employees and the environment. We are proud to
have served generations of consumers the products they desire and our goal is to change
and update our products to match the changing needs and d.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TIM HORTONS-Case Study.edited.docx
1. 1
1. How can a company like Tim Hortons maintain its quality when operating in different
global markets?
Tim Hortons can maintain its quality by focusing on consistency. This includes
strengthening their coffee and donut recipes, high standards for customer service, setting
consistent hours of operation at all locations, and training staff to ensure they adhere to these
standards. The company should also strive for continual customer feedback in each new market
it enters through surveys or focus groups to address any potential issues with product and service
quality quickly and effectively. Moreover, to ensure further customer satisfaction, Tim Hortons
should also consider developing systems to measure and monitor quality. This could include
surveys of the customer experience after each visit, feedback from employees on product
consistency and operations standards, or even continuous monitoring using automated data
collection tools such as beacons or RFID readers. With a strong focus on consistency in both
product offerings and service delivery, as well as rigorous quality control measures in place, Tim
Hortons can continue its successful expansion across new markets with confidence that its
brand reputation for high-quality coffee is maintained no matter where customers are located
around the world.
2. Is there anything wrong with a company like Tim Hortons staying with a marketplace
that it knows well?
No, there is nothing wrong with a company like Tim Hortons sticking to a marketplace it
knows well. Familiarity allows the company to understand its customers better and anticipate
their needs and provides a more accessible entry point into internationalization since many of the
existing processes used in Canada can be replicated abroad. Moreover, staying put does not
necessarily mean that Tim Hortons has missed out on growth opportunities; merely expanding
2. 2
product offerings or locations within current markets could still provide greater profitability
without sacrificing quality or brand identity. Tim Hortons has already made great strides in the
Canadian market, where it now enjoys immense brand awareness and loyalty. By focusing on
expanding product offerings or opening new locations within existing markets, Tim Horton's can
capitalize on its well-established reputation and provide additional convenience to customers by
meeting their needs in closer proximity to home.
Furthermore, for companies wanting to internationalize into newer markets with different
cultures that may be more unfamiliar than Canada itself, staying put is often a wise business
decision since it allows them all the time they need to properly research potential customer
preferences so that when the company does decide to expand its geographic borders at some
point down the road (eagerly or reluctantly), such efforts are not done without proper knowledge
of local consumer tastes but rather complemented by a firm understanding of what works
abroad as well as proven success from previous ventures at home.
3. Can a company grow too quickly? What are the problems associated with fast growth?
Yes, a company can grow too quickly, and potential problems are associated. Rapid
growth often stretches the resources available to a business, which may lead to poor-quality
control or customer service, inadequate training for new staff, supply chain difficulties due to
increased demand for products/services, and financial constraints related to financing expansion
opportunities. Additionally, rapid growth has the potential of overwhelming existing
infrastructure that needs to catch up with the rate of change while taking away from efforts in
developing longer-term strategies necessary for sustained success over time. The potential pitfalls
associated with fast growth are further magnified for companies like Tim Hortons who operate in
multiple markets across the world. A company must have adequate access to local resources,
expertise, and capital to effectively grow its operations while simultaneously managing any legal
3. 3
or compliance issues pertinent to each market. Additionally, cultural differences between
countries can create marketing challenges as products/services may need modification or
customization based on customer preferences which would require more research & effort due
to specific needs in different regions of the globe leading a business into uncharted territory that
could be too difficult–and costly–to navigate safely. As such, it is important for companies
engaging in international expansion efforts to undertake thorough analysis before and during
their journey by seeking out experienced consultants well-versed in global trends if they wish to
remain competitive while avoiding any hidden drawbacks yet unknown related to their chosen
path of growth.
4. Based on Internet research, provide an update on Tim Hortons' ownership structure
and expansion abroad.
Tim Hortons is owned by Restaurant Brands International (RBI), a multinational fast-food
holding company headquartered in Oakville, Ontario. RBI was formed after Burger King
acquired Tim Hortons in 2014 for $12 billion and merged it with its business operations. Since
then, the chain has seen rapid global expansion across Canada, the United States, Mexico, Spain,
and Portugal via franchising agreements as well as more than 2200 locations opened up
internationally from 2017 - 2019 alone through partnerships with local partners such as IHOP or
Pancake House and KFC owners Alsea SAB de CV of Latin America.
In addition, Tim Hortons has announced plans to open a flagship store in India sometime in
2020. They are looking to capitalize on the growing market for coffee and snacks as more
Indians have begun taking an interest in Western food trends. The new store will feature both
traditional and fusion items such as Chai-flavored donuts alongside other offerings from the
regular menu lineup. As part of its efforts to develop regional products outside of Canada,
they've also added: "wallas" (Indian tea stands) located near Indian train stations & airports
4. 4
since 2016 which allow travelers access to their signature beverages while on the go. Despite
some initial obstacles related to a lack of brand recognition among local consumers, these
stores have seen strong sales figures with many loyal customers returning each week due to
various product discounts being offered from time to time at these locations throughout
2019/2021 indicating potential for long term success if further investments continue into later
years.
5. What markets do you see as a good fit for Tim Horton’s future expansion? Explain
your choice.
Tim Horton's would be an excellent fit for expanding into the European and Asian
markets. In Europe, there is already an established culture of cafe-style coffee shops and robust
economic growth in several countries that could provide fertile ground for Tim Hortons' business
model. Additionally, a country like China offers potential opportunities given its large population
and growing middle class, which may demand a greater variety of food and beverage products
than currently available domestically. Moreover, expanding into Asia also presents untapped
possibilities with many regional cuisines still unknown outside of their respective countries,
which can be leveraged by bringing Canadian specialties such as Maple Donuts or Apple Fritters
to an even wider audience and, at the same time uncovering new recipes from different cultures
around the globe that could potentially become part of future Tim Hortons menus items.
Tim Hortons recognizes the challenge of being successful in international markets and is
already taking steps to make sure its business model continues to be effective wherever it
expands. For example, Tim Hortons works collaboratively with local partners when entering new
markets - such as their agreement with IHOP/Pancake House for expansion into Mexico, Spain
& Portugal - to ensure that all locations provide high-quality food products while at the same
time preserving the company's brand identity. Additionally, notwithstanding certain adjustments
5. 5
for regional tastes by offering signature items such as "Spicy Sausage Biscuit Melt" sandwiches
available only in India or vegetarian donuts dubbed "Vegirnuts" offered exclusively throughout
Central America; Tim Horton's maintains a consistent menu across countries which helps avoid
confusion among customers from different regions and guarantees product freshness no matter
where you are around the globe.