TIGG
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TIGG is a mobile app that uses historical traffic data to calculate estimated travel times and tell users when they need to leave to arrive at their destination on time. It is relevant for the 1.6 billion annual leisure travelers, 450 million business travelers, and 36.5 million annual movers in the US. TIGG takes the user's desired arrival time and location, calculates the fastest route based on traffic patterns, and provides customized departure times and alerts. Future updates will incorporate public transit options and integrate with other travel and scheduling apps.
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TIGG
- 1. GA: PDM TIGG: for when punctual matters. Eleanor Lowry
- 3. My actual time for getting from work to GA: 1:25 hours
- 4. I don’t care what traffic is like right now.
- 5. I care about getting where I need to go on time.
- 6. TIGG tells you when you need to leave. No guessing. ! No backtracking.! No surprises.!
- 7. Who is this relevant for?
- 8. The traveler ❖ 1.6 billion leisure trips! ❖ 450 million business trips! ❖ Each person makes about 5 trips per year! ❖ 350 million individuals traveling annually—the US population!
- 9. The mover 36.5 million people move every year in the US! ! 56 million job changers! !
- 10. The TIGG Market ❖ $8 billion in mobile travel transactions projected for 2015! ❖ Mobile use expected to double in the next year! ❖ 82% of all mapping activity is on smartphones or tablets! ❖ 100 million people using digital mapping software! ❖ 89% of real estate searchers use a mobile app! ❖ The most important factor in real estate is location.
- 11. What TIGG does TIGG uses historical traffic data to build a statistical mean travel time based on the desired arrival time of the user.! ! TIGG then tells the user when they need to leave based on the calculated travel time and the arrival time.
- 12. Walkthrough Begin at the End When do you want to get there? ! ! Where are are you going?
- 13. Choose any day, any time TIGG uses historical data to build its estimates.! ! Want to know what Wednesday night traffic is like? TIGG can tell you.
- 14. Fixed or Dynamic? Start point may be a fixed address:! ! “I know I will be leaving from work.”! ! Or it can by dynamic:! ! “Use where I am right now.”
- 15. Your departure time TIGG gives an estimate and the range for error for the fastest calculated route.
- 16. What’s my route? TIGG will calculate the best route based on your preferences and give you directions.! ! Don’t like that route?
- 17. Pick an alternate route Click the Routes icon and choose a different route.
- 18. Alerts! You can set an alert to run for your route and departure time.! ! ! Had a change of plans?! TIGG can change when the alert will sound based on your location.
- 19. When your Alert sounds ! View your route again or see your modified route.
- 20. Statistics See hourly and annual trends, p-values, bell curves and error bars for your chosen time and route.
- 21. Pricing Free (ad based) Basic model: Access to estimated departure time and best route only $1.99 Premium model: Alerts, alternate routes, dynamic start point. $3.99 Pro model (later development): Airport features, integration with other travel apps
- 22. Phase 2 Phase 3 ❖ Incorporate public transit! ❖ Update alerts based on real- time traffic changes ! ❖ Build time radius maps: I want to know what is within 30 minutes of my destination! ❖ Integrate with calendar and scheduling apps ❖ Build estimates to include travel time to airport gates, security waits, rental car drop offs! ❖ Integrate with other travel and real estate apps! ❖ Begin to utilize data from our users to improve estimates