The Transportation Policy Program - MITI HQ

1. The Hanoi urban public transport presentation
Presented by Pham Dinh Tien
Head of Science and Technology Department belonging to
TRAMOC

2. Hanoi Transport Management and Operation Center (TRAMOC) Introduction
 Address: 16 Cao Ba Quat street, Ba Dinh district, Hanoi, Vietnam
 Telephone: (+84)43.7470029
 Fax: (+84)43.7470024
 Hanoi Transport Management and Operation Center (Tramoc) was
established in accordance with the Decision No. 3527/QĐ-UB dated
September 3rd, 1998 of the Hanoi People’s Committee. Ít belong to
Hanoi transport department (DOT)
 Main function and task :
 Building the urban public transport development plan and
strategy submitting to Hanoi people Committee for approval.
 Studying and applying Science and technology on managing and
operating urban public transport network
 Management and operation of Hanoi urban public transport
network
 Management of Hanoi urban public transport infrastructure
 Issuing bus tickitting system.
 Implementing public transport projects funded by local budget and
foreign sponsors

3. Tramoc organization structrure chart
Diretor
Vice director Vice director Vice director
Accountant
department
Ticketting
department
Department
of Science
& Technology
Department
of service
quality
Control
Department
of Infrastructure
management
Department of
Administration
and Organization
Planning
department

4. Present Public Transport management in Hanoi
company
bus operation
DOT
TramOC
Nine companies ( operator)
of which there ‘s big state
company that approximately
hold 70% of the public
transport market

5.  After the break down of public transport in 1990, the bus companies have
been slowly picking up passengers. This poor result should conceal the fact,
that the performance of public transport is extremely low and unattractive
The development of passengers transported by the public transport
services in the past years
At the turning point of Year 2002 transported passenger trips grow so highly,
DOT decided to implement the pilot project of model bus line 32, with the
target of expanding the successful achievement to the hold network

6. The operation of bus line No 32 before the implemented pilot
project
Relating to the operation:
 Time of service ‘s limited
 The frequency ‘s un regular about 30 – 45 minutes per bus trip
 The single ticket ‘s mainly cared by the operator to get the income
without caring the monthly ticket system.
Relating to the Infrastructure:
 The bus stop’s freely located any where without caring how to
interchange between the lines, easy for passenger to get the bus….
Relating to the passenger information :
 Poor information, there’s nothing bus information inside and ouside
Relating to bus driver behavior :
 Hunting the single ticket for their pocket income without thing king
regular passengers and service quality.
Relating to the Policy :
 The operator leave the whole work to the driver for free operation.
 The unexpected succesfull goal : Transported Passengers of bus lines No 32 increased highly with the percent of 500% .

7. The main goals of the pilot project of model line No 32
Relating to the operation:
 Time of service ‘s extended to from 5h00 to 23h00
 The frequency ‘s regular about 10 minutes per bus trip
 We renovated the monthly ticket, offer the comfortable, to launch the
marketing campaign at potential location
Relating to the Infrastructure:
 The bus stop’s located at the attractive location.
 Increasing the bus interchange point
Relating to the passenger information :
 Providing the bus line outline in side the bus and the bus shelter
Relating to bus driver behavior :
 The bus driver only care the duty of good driving and service with the
good salary.
Relating to the Policy :
 HPC decided to subsidy to the operator with the bus service ordering
policy.
Transported passenger so highly increased with the percentage of
500%
Establishing the model operation criteria for expanding to the hold network

8. Obstacles in process of planning and implementation
 How to change :
 The old thinking of the poor bus operation above
 The policy on leaving the whole work to the driver for free operation.
 The old ticketing system policy only single ticket
 The old bus fleet
 Key strategies to overcome the Obstacles
 Organize the seminars on introducing the model bus line option
 Having the foreigner expert for help
 the successful pilot project with the target of expanding the successful
goal to the hold net
 Changing the policy with the principle of providing the good quality bus
service to the clients on the top.
 Calling the participation of private operator in to the bus service..

9. Lessons and implication
Three Steps for good Management
See Judge Act
Collect data
Process data
The policy evaluation
Check target
Develop strategy
Implement Plan
Analyze
present
Set sub-goals
Monitor progress
Review results