Tide_FBposts
•
0 likes•145 views
This Facebook assignment proposes 5 creative advertising ideas for Tide detergent: 1) an "Imaginary Messes" campaign, 2) a series of "Tide Apologies" ads, 3) a campaign tying Tide To Go pens to the popularity of Pokemon Go, 4) an ad campaign upcycling empty Tide bottles into "Tide Keepsies" kettlebells, and 5) a "#TideTips" campaign sharing stain removal advice for outdoor activities.
Report
Share
Report
Share
Download to read offline
Recommended
Quant Equals Qual
Researchers generally see quantitative methods as very different to qualitative methods. However with modern analytics and the advent of ‘big data’ our insight approaches are undergoing a shift.
The numbers of data points and activity measured in a typical digital product is growing, providing increasingly rich and complete sets of insightful data. This gives us the information we need to understand what people are doing and more importantly, why they are doing it.
However researchers are not typically asked to get involved with the design of analytics measures. Digital teams are lacking skills on how to extract qualitative meaning from analytics, opting for traditional qualitative research approaches that are not fully integrated with their existing user-base.
We took the challenge on and built our first Big Data System bringing Quant and Qual together.
Vishwakarma-JPS2015
This document discusses heat transfer and thermal transport in lithium-ion battery cells. The key points are:
1) Thermal conduction within lithium-ion battery cells is dominated by the thermal contact resistance between the cathode and separator, which accounts for around 88% of the total thermal resistance.
2) Measured values of the thermal contact resistance between the cathode and separator agree with theoretical models that account for weak adhesion between the materials.
3) Chemically bridging the cathode-separator interface using an amine reduces the thermal contact resistance by 4 times without negatively impacting electrochemical performance, resulting in an expected 3-fold increase in effective thermal conductivity and 60% reduction in peak temperature rise.
GMW_PowerPoint_Tracy Kearey_GC, ADL and Perth
Tracy Kearey, a home loan broker, shares her positive experience participating in Global Money Week, an annual event that promotes financial literacy. She was inspired to get involved to help others avoid financial struggles. During her presentations to over 300 students, the students were engaged and asked insightful questions. The experience reinforced the importance of financial education and created positive awareness for her business through increased profile and connections in the community. Kearey encourages other brokers to get involved, as it positions them as socially responsible leaders while benefiting their business and communities.
Omar's CV
Omar Kamal Banat is an electrical engineer from Amman, Jordan with over 5 years of experience as an electrical technical and site engineer for projects such as the Saraya's W-Amman Hotel and Tower. He has a B.Sc. in Electrical Engineering from Hashemite University with honors and is proficient in AutoCAD, Ecodial, and Microsoft Office.
Colorado Living and 1 day bath Berger PPT Template
Speed is the key to disruption according to the document. It discusses that the speed of iteration beats the quality of iteration, and that spending time optimizing processes and growing quickly is important. It also emphasizes that speeding up contact with customers, iterations of products and services, time to market for new offerings, and speed of customer service delivery are critical to being disruptive.
Adaptable Suburbs JISC GECO - 05/03/12
The document discusses research on suburbs and their built environments over time. It covers using historic business directories and maps to analyze how the structure and use of space in suburbs has changed. The talk will also discuss challenges in categorizing aspects of suburbs, like post offices, and how community maps can complement other research methods. The overall goals are to better understand the role of suburbs and inform policies by addressing gaps and encouraging cross-disciplinary discussions.
Product Catalog of Ningbo CO. Ltd
The document lists various building material products available from NBChino including Chino nano-PVC sheets with embossed, cross grain, and rose patterns. It also lists color glossy PVC sheets, narrow color glossy PVC, aluminum and wood corners, rigid PVC extrude profiles, and rigid PVC pipes. Each product is listed along with available colors and product codes.
Recommended
Quant Equals Qual
Researchers generally see quantitative methods as very different to qualitative methods. However with modern analytics and the advent of ‘big data’ our insight approaches are undergoing a shift.
The numbers of data points and activity measured in a typical digital product is growing, providing increasingly rich and complete sets of insightful data. This gives us the information we need to understand what people are doing and more importantly, why they are doing it.
However researchers are not typically asked to get involved with the design of analytics measures. Digital teams are lacking skills on how to extract qualitative meaning from analytics, opting for traditional qualitative research approaches that are not fully integrated with their existing user-base.
We took the challenge on and built our first Big Data System bringing Quant and Qual together.
Vishwakarma-JPS2015
This document discusses heat transfer and thermal transport in lithium-ion battery cells. The key points are:
1) Thermal conduction within lithium-ion battery cells is dominated by the thermal contact resistance between the cathode and separator, which accounts for around 88% of the total thermal resistance.
2) Measured values of the thermal contact resistance between the cathode and separator agree with theoretical models that account for weak adhesion between the materials.
3) Chemically bridging the cathode-separator interface using an amine reduces the thermal contact resistance by 4 times without negatively impacting electrochemical performance, resulting in an expected 3-fold increase in effective thermal conductivity and 60% reduction in peak temperature rise.
GMW_PowerPoint_Tracy Kearey_GC, ADL and Perth
Tracy Kearey, a home loan broker, shares her positive experience participating in Global Money Week, an annual event that promotes financial literacy. She was inspired to get involved to help others avoid financial struggles. During her presentations to over 300 students, the students were engaged and asked insightful questions. The experience reinforced the importance of financial education and created positive awareness for her business through increased profile and connections in the community. Kearey encourages other brokers to get involved, as it positions them as socially responsible leaders while benefiting their business and communities.
Omar's CV
Omar Kamal Banat is an electrical engineer from Amman, Jordan with over 5 years of experience as an electrical technical and site engineer for projects such as the Saraya's W-Amman Hotel and Tower. He has a B.Sc. in Electrical Engineering from Hashemite University with honors and is proficient in AutoCAD, Ecodial, and Microsoft Office.
Colorado Living and 1 day bath Berger PPT Template
Speed is the key to disruption according to the document. It discusses that the speed of iteration beats the quality of iteration, and that spending time optimizing processes and growing quickly is important. It also emphasizes that speeding up contact with customers, iterations of products and services, time to market for new offerings, and speed of customer service delivery are critical to being disruptive.
Adaptable Suburbs JISC GECO - 05/03/12
The document discusses research on suburbs and their built environments over time. It covers using historic business directories and maps to analyze how the structure and use of space in suburbs has changed. The talk will also discuss challenges in categorizing aspects of suburbs, like post offices, and how community maps can complement other research methods. The overall goals are to better understand the role of suburbs and inform policies by addressing gaps and encouraging cross-disciplinary discussions.
Product Catalog of Ningbo CO. Ltd
The document lists various building material products available from NBChino including Chino nano-PVC sheets with embossed, cross grain, and rose patterns. It also lists color glossy PVC sheets, narrow color glossy PVC, aluminum and wood corners, rigid PVC extrude profiles, and rigid PVC pipes. Each product is listed along with available colors and product codes.
Japanese Marketing Case Study27
The philosophy of co-founder profoundly relevant the growth, and always inspiring any stakeholders. You can see the case, Apple CEO, Steve Jobs is also no exceptional influencer. After the WWⅡ, highly sophisticated entreprenuers evolved, moreover founded Japanese fundamental. Whether we’ll be going or not, all in anybody’s hand with their death.
ChadDouglas_SocialMediaBrandPlan
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Functionality of Legal Litigation Team of Religare Finvest Ltd (NBFC) vis-a-v...
Religare Finvest Ltd is a non-banking financial company and subsidiary of Religare Enterprises Ltd. It provides loans to small and medium enterprises. The internship report discusses Religare Finvest's history and operations. It was originally incorporated in 1995 and provides loans for property, securities, corporate needs, commercial assets and SMEs. The report also summarizes information on Religare Enterprises Ltd, Religare Housing Development Finance Corporation Ltd and arbitration law in India.
From Mobile to Content First Engagement
My presentation at FIPP London yesterday as part of their mobile strand that was billed as follows:
From Mobile to Content First Engagement: strategies for and examples of the best content-first, mobile-focused marketing campaigns in the world today
With a decline in advertising revenues and fears about the 'adblocalypse’ abound, branded content is being increasingly seen as a possible survival strategy by publishers. But is editorial-style content and its delivery through native advertising formats for brands enough to compete for consumers’ attention? We now live an increasingly skippable on demand world where mobile is becoming the first screen, particularly for the millennial audience who are consuming more video content than ever before. That’s why brands are looking at more innovative ways to engage audiences. Justin will explain how all marketing is now based around content and the different directions driving this - presenting inspiring examples and insights from global experts about how strategies are becoming content first and the role publishers can play in helping deliver this.
UX - From the tactical to the strategic. UX Brighton 2014
This document discusses the importance of user experience (UX) strategy and its relationship to customer experience (CX). It provides guidance on developing a UX strategy, including:
1) Understanding customers and their journeys across all touchpoints of a brand from consideration to advocacy.
2) Using UX and CX methods strategically to align business goals with desired customer experiences.
3) Measuring the impact of UX initiatives on key metrics like engagement, advocacy, and customer lifetime value.
4) Developing a UX strategy is imperative now as customer expectations rise and digital transformation increases in all industries.
Rundown de Programa de TV- Clase Taller Avanzado
El documento presenta el guión de un programa de televisión de una hora que consta de 5 segmentos. El primer segmento incluye la apertura, introducción y un paquete sobre memes. Los segmentos 2 al 5 consisten en entrevistas, reportajes y cierres. El cronograma detalla la duración y fuentes de cada parte del programa.
Presentasi bpjstk 2016
Dokumen tersebut memberikan informasi mengenai program-program jaminan sosial yang diselenggarakan oleh BPJS Ketenagakerjaan untuk pekerja penerima upah (PU) dan bukan penerima upah (BPU), meliputi Program Jaminan Kecelakaan Kerja (JKK), Jaminan Hari Tua (JHT), Jaminan Kematian (JKM), dan Jaminan Pensiun (JP). Dokumen juga menjelaskan manfaat, besaran iuran, dan ketentuan untuk masing-m
ChadDouglas_Qualtrics_survey_research_report
This document discusses a study on how social media influences people's entertainment consumption habits. A survey of 50 people found that most use Facebook daily to connect with others about entertainment and search for information about entertainment products weekly. Many check what brands their friends follow and ask friends for recommendations before purchases. The results indicate that social media makes discovering, researching, and shopping for entertainment easier and more fun for many consumers.
ChadDouglas_focusgroup_research_report
This document summarizes the findings of a qualitative study that investigated how social media influences consumers' decisions when searching for, sharing, and shopping for entertainment media. The study involved an online focus group with 4 participants. Key themes that emerged from analyzing the focus group transcript were connection, trust, and gratification. Connection referred to interacting and communicating with others to share and search for product information. Trust stemmed from familiar sources like friends/family, expertise, volume of recommendations, and availability of information. Gratification came from the convenience of social media, facilitation of sharing/shopping, and simply enjoying using social media.
ChadDouglas_SMmarketingplan_FLMNH
This document provides background information on the Florida Museum of Natural History and McGuire Center for Lepidoptera. It discusses Chad Douglas' proposed social media campaign to promote the Florida Museum's Spring Break Camp occurring from March 21-25, 2016. The campaign would highlight key exhibits and events at the museum, including the popular Butterfly Rainforest exhibit, as well as ecotourism opportunities through Expedition Travel Co. An example blog post is also provided to demonstrate how the Butterfly Rainforest could be promoted.
Skittles_FBposts
This Facebook assignment proposes 5 meme ideas: 1) A "Beware" meme warning of Skittles flavors mixing, 2) A "Colorful Side" meme showing the appeal of Skittles' colors, 3) A "Surprise!/Sour Skittles" meme playing on the surprise of sour Skittles, 4) A "Mama Recommended/Chocolate Mix Skittles" meme promoting a chocolate mix flavor, 5) A "The Rivalry/Skittles Orchards" meme portraying Skittles competing with other candy orchards.
Revlon_FBposts
This Facebook assignment document contains 5 advertising campaigns with a product name and promotional theme. The campaigns are: 1) "Leave No Trace" lipstick, 2) "Contour Matters" for Fourth of July, 3) "Copper for a Cause" nail enamel sale, 4) "Love Is On" fragrance for Pride Month, and 5) "If You Love Piña Coladas..." waterproof mascara.
Project3_Lowes
1. The document proposes several blog ideas for Lowe's to engage with customers interested in woodworking and crafts on Tumblr. A "The Wood Shop" blog would provide tutorials, showcase crafts from other sites, and host contests with prizes.
2. A "Big Ideas. Tiny Homes" blog on Tumblr would feature tutorials and stories about tiny homes, as well as informative articles and fun seasonal posts to engage readers interested in tiny living.
3. An "Around the Neighborhood" blog would raise awareness of Lowe's philanthropic work and share stories of community aid projects to appeal to readers interested in social causes.
Project1_Skullcandy
This document contains 6 summaries of Vine videos created by Skullcandy to promote their products on social media.
1) The first Vine uses x-rays to explain how music activates the same parts of the brain related to pleasure and causes dopamine release, triggering goosebumps.
2) The second draws a connection between ancient storytellers using fire and modern musicians, suggesting fire fuels creative passion. It shows Hendrix's burning guitar and a pyrotechnic rock concert.
3) The third humorously imagines earbuds getting tangled after sneaking out at night to party without their owner, relating to students' experiences.
4) All aim to engage younger audiences through brief, entertaining visual
Nike_FBposts
This document provides a list of 5 marketing assignments for Facebook, including promoting a fishing-themed Nike campaign, supporting the Challenged Athletes Foundation with a product, raising awareness for National Trails Day and 1990s-style sneakers, creating content for the Copa America soccer tournament, and developing a summer solstice contest around the summer season.
HBO_FBposts
This document lists 5 potential Facebook post ideas including an in-joke from a TV show, a documentary quote, a featured movie title and quote, a streaming service tagline, and a quote related to an international friendship day, suggesting they could be used for posts on Facebook.
GreyPoupon_FBposts
This Facebook assignment document lists 5 potential topics: 1) "NSFW", 2) Kentucky Derby 2016, 3) Connoisseurs, 4) Classy Dads / Father's Day, and 5) Summer Sailing. The document provides a high-level outline of topic ideas but does not include any details about the content for each topic.
ChadTDouglas_Advertising_Final_Project
This document contains summaries of 11 social media marketing ideas for various beverage and snack brands, including:
1) A Facebook post from Gatorade reminding users to "never run out of mix" for Gatorade showers.
2) A Facebook post from Pepsi poking fun at a failed clear cola product from Coca-Cola by asking if it is "okay" instead of Pepsi.
3) A Twitter contest from Mountain Dew asking the different Pokemon Go teams to demonstrate their dominance on social media for a chance to have their team's flavor released.
4) A Twitter post from Diet Pepsi encouraging users to keep their junk food intake "short and sweet" on National
More Related Content
Viewers also liked
Japanese Marketing Case Study27
The philosophy of co-founder profoundly relevant the growth, and always inspiring any stakeholders. You can see the case, Apple CEO, Steve Jobs is also no exceptional influencer. After the WWⅡ, highly sophisticated entreprenuers evolved, moreover founded Japanese fundamental. Whether we’ll be going or not, all in anybody’s hand with their death.
ChadDouglas_SocialMediaBrandPlan
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Functionality of Legal Litigation Team of Religare Finvest Ltd (NBFC) vis-a-v...
Religare Finvest Ltd is a non-banking financial company and subsidiary of Religare Enterprises Ltd. It provides loans to small and medium enterprises. The internship report discusses Religare Finvest's history and operations. It was originally incorporated in 1995 and provides loans for property, securities, corporate needs, commercial assets and SMEs. The report also summarizes information on Religare Enterprises Ltd, Religare Housing Development Finance Corporation Ltd and arbitration law in India.
From Mobile to Content First Engagement
My presentation at FIPP London yesterday as part of their mobile strand that was billed as follows:
From Mobile to Content First Engagement: strategies for and examples of the best content-first, mobile-focused marketing campaigns in the world today
With a decline in advertising revenues and fears about the 'adblocalypse’ abound, branded content is being increasingly seen as a possible survival strategy by publishers. But is editorial-style content and its delivery through native advertising formats for brands enough to compete for consumers’ attention? We now live an increasingly skippable on demand world where mobile is becoming the first screen, particularly for the millennial audience who are consuming more video content than ever before. That’s why brands are looking at more innovative ways to engage audiences. Justin will explain how all marketing is now based around content and the different directions driving this - presenting inspiring examples and insights from global experts about how strategies are becoming content first and the role publishers can play in helping deliver this.
UX - From the tactical to the strategic. UX Brighton 2014
This document discusses the importance of user experience (UX) strategy and its relationship to customer experience (CX). It provides guidance on developing a UX strategy, including:
1) Understanding customers and their journeys across all touchpoints of a brand from consideration to advocacy.
2) Using UX and CX methods strategically to align business goals with desired customer experiences.
3) Measuring the impact of UX initiatives on key metrics like engagement, advocacy, and customer lifetime value.
4) Developing a UX strategy is imperative now as customer expectations rise and digital transformation increases in all industries.
Rundown de Programa de TV- Clase Taller Avanzado
El documento presenta el guión de un programa de televisión de una hora que consta de 5 segmentos. El primer segmento incluye la apertura, introducción y un paquete sobre memes. Los segmentos 2 al 5 consisten en entrevistas, reportajes y cierres. El cronograma detalla la duración y fuentes de cada parte del programa.
Presentasi bpjstk 2016
Dokumen tersebut memberikan informasi mengenai program-program jaminan sosial yang diselenggarakan oleh BPJS Ketenagakerjaan untuk pekerja penerima upah (PU) dan bukan penerima upah (BPU), meliputi Program Jaminan Kecelakaan Kerja (JKK), Jaminan Hari Tua (JHT), Jaminan Kematian (JKM), dan Jaminan Pensiun (JP). Dokumen juga menjelaskan manfaat, besaran iuran, dan ketentuan untuk masing-m
Viewers also liked (8)
Functionality of Legal Litigation Team of Religare Finvest Ltd (NBFC) vis-a-v...
Functionality of Legal Litigation Team of Religare Finvest Ltd (NBFC) vis-a-v...
UX - From the tactical to the strategic. UX Brighton 2014
UX - From the tactical to the strategic. UX Brighton 2014
More from Chad T. Douglas
ChadDouglas_Qualtrics_survey_research_report
This document discusses a study on how social media influences people's entertainment consumption habits. A survey of 50 people found that most use Facebook daily to connect with others about entertainment and search for information about entertainment products weekly. Many check what brands their friends follow and ask friends for recommendations before purchases. The results indicate that social media makes discovering, researching, and shopping for entertainment easier and more fun for many consumers.
ChadDouglas_focusgroup_research_report
This document summarizes the findings of a qualitative study that investigated how social media influences consumers' decisions when searching for, sharing, and shopping for entertainment media. The study involved an online focus group with 4 participants. Key themes that emerged from analyzing the focus group transcript were connection, trust, and gratification. Connection referred to interacting and communicating with others to share and search for product information. Trust stemmed from familiar sources like friends/family, expertise, volume of recommendations, and availability of information. Gratification came from the convenience of social media, facilitation of sharing/shopping, and simply enjoying using social media.
ChadDouglas_SMmarketingplan_FLMNH
This document provides background information on the Florida Museum of Natural History and McGuire Center for Lepidoptera. It discusses Chad Douglas' proposed social media campaign to promote the Florida Museum's Spring Break Camp occurring from March 21-25, 2016. The campaign would highlight key exhibits and events at the museum, including the popular Butterfly Rainforest exhibit, as well as ecotourism opportunities through Expedition Travel Co. An example blog post is also provided to demonstrate how the Butterfly Rainforest could be promoted.
Skittles_FBposts
This Facebook assignment proposes 5 meme ideas: 1) A "Beware" meme warning of Skittles flavors mixing, 2) A "Colorful Side" meme showing the appeal of Skittles' colors, 3) A "Surprise!/Sour Skittles" meme playing on the surprise of sour Skittles, 4) A "Mama Recommended/Chocolate Mix Skittles" meme promoting a chocolate mix flavor, 5) A "The Rivalry/Skittles Orchards" meme portraying Skittles competing with other candy orchards.
Revlon_FBposts
This Facebook assignment document contains 5 advertising campaigns with a product name and promotional theme. The campaigns are: 1) "Leave No Trace" lipstick, 2) "Contour Matters" for Fourth of July, 3) "Copper for a Cause" nail enamel sale, 4) "Love Is On" fragrance for Pride Month, and 5) "If You Love Piña Coladas..." waterproof mascara.
Project3_Lowes
1. The document proposes several blog ideas for Lowe's to engage with customers interested in woodworking and crafts on Tumblr. A "The Wood Shop" blog would provide tutorials, showcase crafts from other sites, and host contests with prizes.
2. A "Big Ideas. Tiny Homes" blog on Tumblr would feature tutorials and stories about tiny homes, as well as informative articles and fun seasonal posts to engage readers interested in tiny living.
3. An "Around the Neighborhood" blog would raise awareness of Lowe's philanthropic work and share stories of community aid projects to appeal to readers interested in social causes.
Project1_Skullcandy
This document contains 6 summaries of Vine videos created by Skullcandy to promote their products on social media.
1) The first Vine uses x-rays to explain how music activates the same parts of the brain related to pleasure and causes dopamine release, triggering goosebumps.
2) The second draws a connection between ancient storytellers using fire and modern musicians, suggesting fire fuels creative passion. It shows Hendrix's burning guitar and a pyrotechnic rock concert.
3) The third humorously imagines earbuds getting tangled after sneaking out at night to party without their owner, relating to students' experiences.
4) All aim to engage younger audiences through brief, entertaining visual
Nike_FBposts
This document provides a list of 5 marketing assignments for Facebook, including promoting a fishing-themed Nike campaign, supporting the Challenged Athletes Foundation with a product, raising awareness for National Trails Day and 1990s-style sneakers, creating content for the Copa America soccer tournament, and developing a summer solstice contest around the summer season.
HBO_FBposts
This document lists 5 potential Facebook post ideas including an in-joke from a TV show, a documentary quote, a featured movie title and quote, a streaming service tagline, and a quote related to an international friendship day, suggesting they could be used for posts on Facebook.
GreyPoupon_FBposts
This Facebook assignment document lists 5 potential topics: 1) "NSFW", 2) Kentucky Derby 2016, 3) Connoisseurs, 4) Classy Dads / Father's Day, and 5) Summer Sailing. The document provides a high-level outline of topic ideas but does not include any details about the content for each topic.
ChadTDouglas_Advertising_Final_Project
This document contains summaries of 11 social media marketing ideas for various beverage and snack brands, including:
1) A Facebook post from Gatorade reminding users to "never run out of mix" for Gatorade showers.
2) A Facebook post from Pepsi poking fun at a failed clear cola product from Coca-Cola by asking if it is "okay" instead of Pepsi.
3) A Twitter contest from Mountain Dew asking the different Pokemon Go teams to demonstrate their dominance on social media for a chance to have their team's flavor released.
4) A Twitter post from Diet Pepsi encouraging users to keep their junk food intake "short and sweet" on National
More from Chad T. Douglas (11)
Tide_FBposts
- 3. 2. “Tide Apologies” (Series)
- 4. 3. Tide To Go / Pokemon Go
- 5. 4. Kettlebell Upcycle (Tide Keepsies)
- 6. 5. Ideas for Outdoors (#TideTips)