Tiago Paiva, unSEXY Presentation

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Talkdesk provides a browser-based call center software that allows sales, support, and marketing agents to manage calls, track performance, and improve productivity without needing additional software, hardware, or phone lines. The solution helps agents and organizations be more productive, increase sales, and improve customer satisfaction through real-time performance monitoring and analytics.

Website visitors and customers no longer have the patience for “on size fits all” content and interaction. Context, timing, and relevancy are all critical success factors for delivering the ultimate web experience and converting visitors to leads, leads to prospects, and prospects to happy customers. You have seconds to captivate, engage and convert. Join Adam Waid, Mediacurrent and Karl Wirth, Evergage for an interactive session featuring some proven tips for turbo charging engagement for each stage of the customer lifecycle: acquisition, education, adoption, and advocacy. Specific topics they will cover: · How to optimize your content strategy and radically improve results with real-time web personalization · How to turn community lurkers into participants with behavior-based web personalization · The 3 easy steps website managers and marketers can take today to start driving conversion and engagement improvements by 300+%. The end result for you? Learn how to lower cost of sale, reduce marketing costs, raise net promoter scores, and reduce churn by delivering a more responsive and personalized Web experience. If you are responsible for maximizing conversions or optimizing customer experience on your site, you will not want to miss this session.

When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage. In this presentation, Jeff Allen, President of Hanapin Marketing looks at the state of the auction to help you get a better understanding on how it works so you have the upperhand when bidding. He offers key strategies on competitive intelligence and take a deep dive into bidding strategies, optimization and auction insights. You’ll get expert-level PPC tips like: *Discovering your true top competitors in search and comparing performance *Understanding how the auction works for best bidding strategies *Utilizing the tool to make smarter decisions about budgeting

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