Thunderbird School Of Global Management Presentation2
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Thunderbird School Of Global Management Presentation2
- 1. Social Media : The New Kid on the Block Sheila Donnelly October 27, 2010
- 2. Social Media? Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." From: “Users of the world, unite! The challenges and opportunities of Social Media.” Business Horizons53 (1): 59–68.
- 4. Social Media Technologies: Microblogging Publishing Photo Sharing Aggregation Audio Video Live-Casting RSS Mobile Crowd sourcing Virtual Worlds Gaming Search Conversation Apps Social Networking
- 5. Overwhelmed?
- 6. Blogs and Google Trends Let’s take two of those technologies and learn how to use them in your business research. Search engines for blogs Google™ Trends
- 7. Blogs Search Engines for Blogs Technorati http://technorati.com/ Blogpulse http://blogpulse.com/ Blogsearch Google™ http://blogsearch.google.com/
- 8. Blogs Technorati An internet search engine for searching blogs Features include Blog and post search : find blogs or posts on specific topics. Tag Feeds : sign up for RSS feeds from the latest blogosphere posts on your topic. State of the Blogosphere : annual series that chronicles the Blogosphere, since 2004.
- 9. Google™ Trends See how often topics have been searched on Google™ over time. See how frequently topics have appeared on Google™ News. See in what geographic region most people were searching for your topic.
- 10. Google™ Trends Compare up to 5 terms, separated by a comma. Use vertical bar [|] to see searches that contained either term. Use parentheses around multi-word terms. Use quotes to search terms in the specific order terms were entered. Data can be exported to a .csv file.
- 11. Example Search AT&T, Sprint, Verizon in the United States for the year 2008 The number you see next to your search term corresponds to its total average traffic in the time frame you’ve chosen. When comparing multiple search terms on a relative scale, the first term you enter will always be 1.0, as subsequent terms are ranked and scaled against this term. Google Trends also allows the user to compare the volume of searches between two or more terms, as well as the traffic to one or more websites
- 12. Questions? Contact Information: Sheila Donnelly
Editor's Notes
- Professor Smith is teaching a class on marketing in the 21st century and is including social media. To assist the students, IBIC has put together a presentation on social mediaGoal: Two technologies that Objectives: Provide general definition of social media List social media technologies Select two technologies and show how to use them effectively
- What is social media?As hard to define as Web 2.0 but for the sake of the presentation, this definition seems to be as popular as any of them
- Nice graphic created by Mirna Bard.Comprehensive but not all inclusive and it includes the brand names of many technologies we see all the time.
- Examples of social media technologiesNot all are suitable for doing research but this shows the wide range out there.
- Overwhelmed? Surprised if you are not. But let’s examine 2 sources that can aid the business researcher
- May be diverging a bit from the traditional sources used in library instruction. Using this to be interesting and provocative.
- The rest of the presentation will highlight some sources for your doing your marketing/business research on social media using social media. Say you wanted to search blog posts on “web analytics” or “facebook marketing”? http://www.searchenginejournal.com/blog-search-engines-the-complete-overview/7856/Key performance indicators KPI
- Need to register your blog, etc. If we have time, we can go to technorati and check out the features.
- Besides using search technology to search blogs for your topic, you can also use Google Trends.
- Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time. We then show you a graph with the results – our Search Volume Index graph.