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orderAcake Pitch Deck
1. orderAcake.ng
orderAcake.ng
orderAcake.ng is an online
cake delivery service selling
cakes from the best
Nigerian bakers at the
most affordable prices and
getting it to the customer’s
doorstep at the FASTEST
delivery time.
2. Traction – How We Have Grown
Revenue
27 November 2016 December 2016 June 2017
No. of Customers
N141,000
Launch
N2,212,500
12 126
3. Taking Advantage
96 Million People
No. of internet users
Opportunities:
- 53% internet population
in Nigeria (highest in
Africa)
- Increase in mobile
penetration
- Cashless Policy
Customer Segmentation
- Young Parents
- Nigerians In Diaspora
- Foreigners Living In
Nigeria
- New Residents In A
City
Target Market
24-35 Year Old
Middle-Income Earner
Urban Dweller
Active On Social Media
Internet-Savvy
Atleast 20% of the total
number of internet users fall
under our target market
N19 Million Potential
Customers
N190 Billion In
Potential Revenue
At an average price
of N10,000/cake
4. Problem & Current Solutions
Bake It Yourself
Buy Cake
Directly From
A Baker
- Stressful
- Time consuming
- Lack of expertise
- Bakers are too busy baking and have little time
for operational efficiencies
- Lack of capacity to fulfil orders on short notice
- Forgotten Orders, Delayed Orders or Mix Ups
in Order Details
- Unreliable Deliveries (e.g using untrained taxi
drivers)
CURRENT
SOLUTIONS
PROBLEMS
5. How We Make It Better
Rita placed an order for a
cake at 7pm from Lagos
for her mum in Abuja
whose birthday was the
next day
CONVENIENCE PERSONALISED
DELIVERY
Mum was so busy preparing
for her daughter’s school
party that she forgot to
order a cake till one day
before! We were super glad
to save the day!
SHORT ORDER
NOTICE
Wuraola wanted to surprise
her twin sister on her
birthday. She ordered from
the UK and requested we
make it extra special!
6. How We Make Money
Commission
- We charge a 10-15%
commission on each
cake sold
- Profit from marked up
products
Logistics
We charge a delivery
fee for each order
which generates a
50% profit from
each delivery
Party Items
Profit generated from selling
greeting cards, cake candles,
balloons and other frequently
requested items that complement a
cake delivery
91%
7%
2%
Revenue generated
Commission Logistics Party Items
7. Market Approach & Strategy
Current Strategies
- Search Engine
Optimization
- Customer Referrals
- Word of Mouth
- Social Media Engagement
- Flyers
Future Strategies
- Email Marketing
- Pay-Per-Click Advertising
- Public Relations (e.g Editorial
Features)
- Social Media Advertising
- Loyalty Programmes
- Participation In Food Fairs & Shows
Differentiation Strategies
- Delivery With Mascots
- User-friendly and secure website
- High-quality product pictures on
the website
- Careful selection of bakers
- Wide range of prices and cake
designs
8. Team and Key Stakeholders
Jessica Ebu, CEO
Ibhade Augustina Okeleke,
Sales and Marketing Manager
Tinyan Ogiehor
Logistics Manager
Responsible for daily
operations and
strategy formulation
Responsible for developing
marketing ideas and plans
-B.Sc Accounting Rivers State
University of Science & Technology
-5 years work experience in Finance
-Student Member Association of
Chartered Certified Accountants
(ACCA)
-7 years work experience in
sales and marketing
- Member of The Institute of
Chartered Insurers of Nigeria
Responsible for logistics
and distribution system
-MBA, Netherlands
Business School
-9 years work experience
-Solar Consultant for
Innovation and
Entrepreneurship, World
Bank Group.
9. Financials
Average revenue
per customer
Projected no. of
orders
(Three-Year
Forecast)
16,000 orders
N11,000 9,000
Average Profit
Per Customer
N2,000
Projected
Three-Year
Revenue
N160,000,000
Projected
Three-Year
Profit
N24,000,000
Average cost
per customer
10. Competitive Landscape
Online Cake Delivery
- Currently operates in four
Nigerian cities
- No strong presence in any
location
- Does not disclose the identity of
the baker, thereby reducing the
trust of customers
- Focuses more on sales over
quality
Online Cake Delivery
- Currently operates in
five Nigerian cities
- No strong presence in
any location
- Lack of proper
product categorisation
on website
Wara Cake
- Do not offer delivery services
and/or fast deliveries
- Do not have automated
order systems
- Do not offer a wide range of
prices and design options
Jara Cake Traditional
Bakers
