The reason you are asked to speak—your expertise—often becomes the biggest impediment to connecting with your audience. You know too much. Enter the Expert's Paradox.

1. Three Tricks to
Overcoming the
“Expert’s Paradox”
as a Presenter

2. You’re asked to speak at a
conference.
And you can’t wait to share
your expertise.

3. But your audience knows less
than you. Often much less.

4. The knowledge gap
between an expert
speaker and her
audience creates a
serious communication
challenge.
This is the
Expert’s Paradox.

5. Three tips for sharing your
expertise in a way that is relevant,
accessible and interesting…

6. 1. Put your audience’s needs first.

7. Research what’s
keeping them up
at night.

8. 2. Use examples to make abstract
concepts more concrete.

9. 3. Drop the jargon, kill the acronyms
and speak like a human being.

10. The very expertise that lands you a
speaking gig can make it hard to
connect with an audience.
Be sure to mind the gap.

11. www.podiumconsulting.com