Kaleido Insights’ introductory research report identifies and analyzes three macrotrends that will impact humans, organizations, and ecosystems in the coming decade and beyond. This abridged version explores the report’s key themes through its graphics. Download the full report at KaleidoInsights.com/Research.

1. Three Macrotrends
Impacting the
Journey to 2030
October 2017
Kaleido Insights’ introductory research report identifies and
analyzes three macrotrends that will impact humans, organizations,
and ecosystems in the coming decade and beyond.This abridged
version explores the report’s key themes through its graphics.
Download the full report at KaleidoInsights.com/Research.
Jessica Groopman Jaimy SzymanskiJeremiah OwyangRebecca Lieb

2. The pace of change driven by technological
advancement isn’t just accelerating, it’s widening.
The scope of this change simultaneously defines our
age as well as how we manage life and work.
In this preview of the introductory report from
Kaleido Insights, we explore technology’s impact on
the evolving relationships among humans,
businesses, and their ecosystems, crystallizing the
innovator’s path forward.

3. EXECUTIVE SUMMARY
We’re surrounded by a proliferation of devices and interfaces; an untold velocity of data
generation and networked services; and an ever-shifting tessellation of new capabilities and
bright shiny objects. To innovate is no longer a choice, it is imperative.
Businesses are told this technological disruption is both their future and their biggest threat.
This report offers clarity amidst the chaos as we provide a three-tiered methodology for
analyzing technologies:
First, technology is enabling people to evolve into Super Humans. Born in the age of social
media and accelerated through mobile, consumers' ever-expanding toolkit of capabilities
renders individuals more powerful than ever before.
Second, nimble and Fluid Organizations are those that survive. Early efforts in digital
transformation reveal why shifting competitive forces requires agility and fluidity across systems,
internal culture, and within innovation programs themselves.
Third, Enlightened Ecosystems are the result of digital convergence with the physical world––as
distributed systems, machines, and supply chains become more integrated, interconnectivity
across ecosystems is forging intelligence more powerful than any single human or business.
Within each of these trends, Kaleido analysts surface key implications and offer clear direction
on how to apply insights to help organizations participate.

4. Diverse technological
advancements, shifting
customer expectations, and
ever-dynamic external forces
define strategy in the digital
age– not any single
technology.
Like a kaleidoscope, rotation
of the full picture––
disruption–– creates motion:
new challenges and new ways
for companies to proactively
react to these changes.
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030
KALEIDO INSIGHT’S METHODOLOGY FOR IMPACT ANALYSIS
OF EMERGING TECHNOLOGIES

5. THESE THREE MACROTRENDS WILL IMPACT EVERYONE
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

6. Trend #1:
The Rise of Super Humans

7. THE
ANATOMY
OF A SUPER
HUMAN
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

8. CONSUMER VS. SUPER HUMAN BEHAVIORS
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

9. Trend #2:
The Fluid Organization

10. THE ARCHITECTURE OF A FLUID ORGANIZATION
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

11. RIGID VS. FLUID ORGANIZATIONS
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

12. Trend #3:
Enlightened Ecosystems

13. ECOSYSTEM
ENABLERS LOOK
OUTWARD
ACROSS SIX KEY
AREAS
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

14. WALLED GARDENS VS. ECOSYSTEM ENABLERS
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

15. DISTRIBUTED NETWORK INTELLIGENCE EVOLVES TOWARD
ENLIGHTENED ECOSYSTEMS
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

16. Enabling Technologies

17. EMERGING
TECHNOLOGIES
IMPACTING
CONSUMERS,
ORGANIZATIONS,
AND ECOSYSTEMS
While clearly some technologies are far
more “real” and commercialized than
others, Kaleido Insights expects these
categories will shift as adoption
fragments from market to market.
The most powerful disruptions are rarely
single technologies, but well-timed
convergence of multiple existing
technologies to foster something
altogether unprecedented.
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

18. IMPLICATIONS ACROSS MACROTRENDS
Source: Kaleido Insights: Three Macrotrends Impacting the Journey to 2030

19. As digitization forces companies to do more with data, both faster, and more
preemptively, competitive differentiation comes down to how organizations
design for, act on, and monetize intelligence for their customers, themselves,
and for broader ecosystems. Access the full report for thematic
recommendations to help apply the above insights. Below, a preview:
q Prioritize data integrity
q Define value for both customers and ecosystem
q Design for personalization across each phase of the customer journey
q Customer strategies must be ever-evolving to accommodate new modes
of communication in real-time
q Craft on-demand experiences
q Empower customers; they’re innovators
DEVELOP A CLEAR VISION FOR INNOVATION

20. STRATEGY CUSTOM RESEARCH
GO-TO-MARKET SPEECHES & EVENTS TRAINING
ADVISORY
Based on rigorous research,
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Deploying our same rigorous
research methods as KI primary
research, we provide
customized research for your
unique business needs. Sample
topics include customer
journey research, IoT readiness,
market opportunities, etc.
Conducted onsite or by phone,
ranging in length from 30
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external or internal positioning.
Customized, participatory
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employees, including senior
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of strategic principles involved
to execute.
Inform and inspire your
audience at your next event --
from user conferences, trade
shows, and corporate events to
topical webinars, salon dinners,
and small group presentations.
Research-based advisory and
interactive artifacts like thought-
leadership studies, white
papers, and e-books support
market education and lead-
generation.
ConsultingThoughtLeadership
HOW KALEIDO INSIGHTS CAN HELP

21. DOWNLOAD THE FULL REPORT AT
www.kaleidoinsights.com/research

22. THANK YOU!
Rebecca Lieb
Marketing Strategy
Jessica Groopman
Automation Strategy
Jeremiah Owyang
Monetization Strategy
Jaimy Szymanski
Marketing Strategy
Disclaimer: Although the information and data used in this report have been produced and processed from sources
believed to be reliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or
use of the information. The authors and contributors of the information and data shall have no liability for errors or
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expressed herein are subject to change without notice.
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