Isriya Paireepairit (@markpeak)
First present at BarCamp Songkhla 2 - 15 Jan 2011
Updated for KU Class – 15 March 2012
Slide text & content is licensed by CC-BY. Some images are belonged to copyright holders
A Brief History of China
China was firstly unified at Qin
Dynasty
Qin Dynasty has only two emperors
Qin Dynasty was succeed by Han
Dynasty
Han Dynasty lasted around 400 years
When Han Dynasty was in decline,
China is divided into three
states/kingdom
Three Kingdoms era lasted for 80
years
No one won, Jin Dynasty swallowed it
all
Han Dynasty




 http://upload.wikimedia.org/wikipedia/commons/thumb/c/c3/Han_map.jpg/800px-Han_map.jpg
The Fall of Han Empire
Weak royal court             http://en.wikipedia.org/wiki/File:Warlords_in_194.jpg
Farmer uprising
(Yellow Turban Rebellion)
Emperor called for help
from outside army
General Dong Zhuo (ตัง   ๋
โต๊ะ) seized the capital
Emperor called for help
from other warlords
Dong Zhuo was killed
But now every warlords
want to be king too!
The Formation of Three Kingdoms
                           http://en.wikipedia.org/wiki/File:China_5.jpg

From many small
kingdoms, only 3
kingdoms survive
The balance of power
lasted for 80 years
No one won at last
Sima Yi, from Sima Clan,
rose from Wei Kingdoms
and became the final
winner
Sima Clan became Jin
Dynasty
วุยก๊ก (Wei)




From the north
Lead by Coa Coa (โจโฉ) from Coa Clan
It swallowed former Han Empire
Biggest among Three Kingdoms
ง่อก๊ก (Wu)




From the Southeast, next to the ocean
Far from Han capital
Led by “Sun” Family
Father: Sun Jian (ซุนเกี๋ยน)
First Son: Sun Ce (ซุนเซ็ก)
Second Son: Sun Quan (ซุนกวน)
High profile general: Zhou Yu (จิวยี่)
จ๊กก๊ก (Shu)
Newly formed kingdom in the west
Led by
       Liu Bei "เล่าปี"
                      ่
       Guan Yu "กวนอู"
       Zhang Fei "เตียวหุย"
Strategist Zhuge Liang "ขงเบ้ง"
Alliance with Wu against Wei
Battle at Red Cliff (Movie)
After that Shu broke up with Wu >
Three Powers
ราชวงศ์จิ้น (Jin Dynasty)

After 80 years of war, all three
kingdoms weaken
Sima Clan, who served Cao
Clan, swallowed it from inside
Jin Dynasty established and
lasted for 200 years




                         http://en.wikipedia.org/wiki/File:Western_Jeun_Dynasty_280_CE.png
Let's Get Back into IT Things
PC Empire 1980s-2000s
PC Empire (1)
Personal Computer was invented by Apple in
  1977 (Apple II)
But “Cheap PC for the Mass” was invented by
  IBM in 1981 (IBM PC)
IBM PC runs Microsoft OS (DOS)
IBM PC can do everything Apple Macintosh
  does, far cheaper
Apple was out for this game
PC Empire (2)
Cheaper IBM-cloned PC (Compaq) drove the
 cost down
Compaq, HP, Acer, Lenovo joined
Wintel Strategy
  Intel Processor
  Microsoft Software
  Various Manufacturers
Windows & Office Era
The Emperor Has Now Moved On




                                                                http://www.gatesfoundation.org/about/Pages/bill-melinda-gates-letter
http://www.microsoft.com/presspass/exec/steve/default.aspx?tab=images
Microsoft 2.0
Microsoft is still the King of PC
But the sky is not limited to only PC
Computer is not just PC anymore
  Internet
  Gadget
  Cloud
  Devices
The Return of “Wu”

Apple lost PC War in 1980s
It has own niche market, same as Wu
Kingdom next to the sea
The return of New Steve Jobs with iPod, Mac
OS X, iPhone, iPad
When the Han Empire declines, Wu expands
its territory again
http://www.parentheticalthoughts.com/?p=11
The Formation of Shu Kingdom
          In the real history

          Liu Bei, Guan Yu, Zhang Fei sworn to be
          'brothers' at the Peace Garden (คำาสาบานที่
          สวนท้อ)

          In our history

          Google is run by Larry Page, Sergey Brin
          and Eric Schmidt “Troika” (Three-member
          committee)
“Wu & Shu” Against “Wei”




                vs
Battle of Red Cliff (209AD)
Battle of Red Cliff (2007AD)
But...




         Image Credit: Daniel Adel from New York Times
So...
The Balance of the Forces
Desktop OS
Mobile
Tablet
App Store
Browser
E-mail
Office
Advertising
Maps
Search
Music
E-book
Social Network
Development Platform & Tools

  http://bits.blogs.nytimes.com/2010/01/22/a-big-picture-look-at-google-microsoft-apple-and-yahoo
Desktop OS
    Microsoft       Apple         Google
    Windows        Mac OS X     Chrome OS?



Windows still leads
but Mac OS X is gaining momentum as well
Chrome OS is niche-market OS
Mobile OS
    Microsoft          Apple             Google
 Windows Phone          iOS              Android

Totally different strategy
  iOS = Apple only
  Android = Google with many partners (Microsoft PC
    tactic)
  Windows Phone = Microsoft + Nokia
Windows Phone has 3-4% share for now but
 Microsoft can play a long game
Hardware
   Microsoft          Apple            Google
 PC = Partners      Macintosh     PC = Few Partners
 Mobile = Nokia    iPhone, iPad   Mobile = Partners
                                       Nexus
                                      Motorola?

Apple's vertical integration proved it works
 very well!
Can Microsoft+Nokia and Google+Motorola
 compete?
Web Browser
    Microsoft         Apple           Google
       IE             Safari          Chrome

Also Firefox & Opera
Browser is 'A Gateway to Internet'
Controlling browser, controlling internet =
  Microsoft IE strategy
Should Facebook own a browser too?
Online Services
    Microsoft           Apple             Google
 Windows Live &
                       iCloud?       Google Everything
      Bing

Microsoft is closed to Facebook
Now Apple is allied with Twitter & Wolfram
 Alpha
Google own everything
Apple is lacking in this area
  Should Apple starts its own Search, Mail & Maps?
Development Platform
            Microsoft        Apple         Google

                                         Java/Python/C
Language      C#/VB        Objective-C
                                            Go/Dart

Platform      .NET           Cocoa       Web, Android

  IDE      Visual Studio     Xcode          Eclipse

 Cloud        Azure             -         App Engine
Question
Who is “Sima Yi”?
http://www.wired.com/magazine/18-05

Three IT Kingdoms

  • 1.
    Isriya Paireepairit (@markpeak) Firstpresent at BarCamp Songkhla 2 - 15 Jan 2011 Updated for KU Class – 15 March 2012 Slide text & content is licensed by CC-BY. Some images are belonged to copyright holders
  • 2.
    A Brief Historyof China China was firstly unified at Qin Dynasty Qin Dynasty has only two emperors Qin Dynasty was succeed by Han Dynasty Han Dynasty lasted around 400 years When Han Dynasty was in decline, China is divided into three states/kingdom Three Kingdoms era lasted for 80 years No one won, Jin Dynasty swallowed it all
  • 3.
  • 4.
    The Fall ofHan Empire Weak royal court http://en.wikipedia.org/wiki/File:Warlords_in_194.jpg Farmer uprising (Yellow Turban Rebellion) Emperor called for help from outside army General Dong Zhuo (ตัง ๋ โต๊ะ) seized the capital Emperor called for help from other warlords Dong Zhuo was killed But now every warlords want to be king too!
  • 5.
    The Formation ofThree Kingdoms http://en.wikipedia.org/wiki/File:China_5.jpg From many small kingdoms, only 3 kingdoms survive The balance of power lasted for 80 years No one won at last Sima Yi, from Sima Clan, rose from Wei Kingdoms and became the final winner Sima Clan became Jin Dynasty
  • 6.
    วุยก๊ก (Wei) From thenorth Lead by Coa Coa (โจโฉ) from Coa Clan It swallowed former Han Empire Biggest among Three Kingdoms
  • 7.
    ง่อก๊ก (Wu) From theSoutheast, next to the ocean Far from Han capital Led by “Sun” Family Father: Sun Jian (ซุนเกี๋ยน) First Son: Sun Ce (ซุนเซ็ก) Second Son: Sun Quan (ซุนกวน) High profile general: Zhou Yu (จิวยี่)
  • 8.
    จ๊กก๊ก (Shu) Newly formedkingdom in the west Led by Liu Bei "เล่าปี" ่ Guan Yu "กวนอู" Zhang Fei "เตียวหุย" Strategist Zhuge Liang "ขงเบ้ง" Alliance with Wu against Wei Battle at Red Cliff (Movie) After that Shu broke up with Wu > Three Powers
  • 9.
    ราชวงศ์จิ้น (Jin Dynasty) After80 years of war, all three kingdoms weaken Sima Clan, who served Cao Clan, swallowed it from inside Jin Dynasty established and lasted for 200 years http://en.wikipedia.org/wiki/File:Western_Jeun_Dynasty_280_CE.png
  • 10.
    Let's Get Backinto IT Things
  • 11.
  • 12.
    PC Empire (1) PersonalComputer was invented by Apple in 1977 (Apple II) But “Cheap PC for the Mass” was invented by IBM in 1981 (IBM PC) IBM PC runs Microsoft OS (DOS) IBM PC can do everything Apple Macintosh does, far cheaper Apple was out for this game
  • 13.
    PC Empire (2) CheaperIBM-cloned PC (Compaq) drove the cost down Compaq, HP, Acer, Lenovo joined Wintel Strategy Intel Processor Microsoft Software Various Manufacturers Windows & Office Era
  • 14.
    The Emperor HasNow Moved On http://www.gatesfoundation.org/about/Pages/bill-melinda-gates-letter http://www.microsoft.com/presspass/exec/steve/default.aspx?tab=images
  • 15.
    Microsoft 2.0 Microsoft isstill the King of PC But the sky is not limited to only PC Computer is not just PC anymore Internet Gadget Cloud Devices
  • 16.
    The Return of“Wu” Apple lost PC War in 1980s It has own niche market, same as Wu Kingdom next to the sea The return of New Steve Jobs with iPod, Mac OS X, iPhone, iPad When the Han Empire declines, Wu expands its territory again
  • 17.
  • 18.
    The Formation ofShu Kingdom In the real history Liu Bei, Guan Yu, Zhang Fei sworn to be 'brothers' at the Peace Garden (คำาสาบานที่ สวนท้อ) In our history Google is run by Larry Page, Sergey Brin and Eric Schmidt “Troika” (Three-member committee)
  • 19.
    “Wu & Shu”Against “Wei” vs
  • 20.
    Battle of RedCliff (209AD)
  • 21.
    Battle of RedCliff (2007AD)
  • 23.
    But... Image Credit: Daniel Adel from New York Times
  • 24.
  • 25.
    The Balance ofthe Forces Desktop OS Mobile Tablet App Store Browser E-mail Office Advertising Maps Search Music E-book Social Network Development Platform & Tools http://bits.blogs.nytimes.com/2010/01/22/a-big-picture-look-at-google-microsoft-apple-and-yahoo
  • 26.
    Desktop OS Microsoft Apple Google Windows Mac OS X Chrome OS? Windows still leads but Mac OS X is gaining momentum as well Chrome OS is niche-market OS
  • 27.
    Mobile OS Microsoft Apple Google Windows Phone iOS Android Totally different strategy iOS = Apple only Android = Google with many partners (Microsoft PC tactic) Windows Phone = Microsoft + Nokia Windows Phone has 3-4% share for now but Microsoft can play a long game
  • 28.
    Hardware Microsoft Apple Google PC = Partners Macintosh PC = Few Partners Mobile = Nokia iPhone, iPad Mobile = Partners Nexus Motorola? Apple's vertical integration proved it works very well! Can Microsoft+Nokia and Google+Motorola compete?
  • 29.
    Web Browser Microsoft Apple Google IE Safari Chrome Also Firefox & Opera Browser is 'A Gateway to Internet' Controlling browser, controlling internet = Microsoft IE strategy Should Facebook own a browser too?
  • 30.
    Online Services Microsoft Apple Google Windows Live & iCloud? Google Everything Bing Microsoft is closed to Facebook Now Apple is allied with Twitter & Wolfram Alpha Google own everything Apple is lacking in this area Should Apple starts its own Search, Mail & Maps?
  • 31.
    Development Platform Microsoft Apple Google Java/Python/C Language C#/VB Objective-C Go/Dart Platform .NET Cocoa Web, Android IDE Visual Studio Xcode Eclipse Cloud Azure - App Engine
  • 32.
  • 33.