Mobile presentation at Thomas More Mechelen

Presentation about the Mobile revolution presented for student digital marketing at Thomas More Mechelen.

Mobile

2
Herman Maes
Online marketeer
Blogger in bijberoep
@dailybits

18
2011 – 3,5% 2012 – 13% 2013 – 17% 2014 – 20%
Ter vergelijking: Dailybits.be in 2014 -> 30% mobile traffic
Bruxx.be mobiel verkeer

23
www.google.com/webmasters/tools/mobile-friendly/

49
M-PESA
75% Kenianen gebruiken het
Google Loon

50
M-PESA
75% Kenianen gebruiken het
Facebook Titan Aerospace

67
Herman Maes
Online marketeer intracto.com
Herman.maes@intracto.com
@dailybits

Incrowd is dé corporate communicatie app die organisaties snel en relevant in hun eigen huisstijl laat communiceren met hun verschillende doelgroepen. Helemaal van nu, snel en direct, iedereen altijd bij de hand, en tegen veel minder kosten dan de 'traditionele mediavormen'. Incrowd geeft je de ideale omgeving om juist de combinatie van tekst, video en plaatjes in een aantal menu’s onder te brengen en aan te bieden. Daarnaast biedt Incrowd ook de gelegenheid om berichten te laten 'liken' en commentaar/feedback te ontvangen van de gebruikers. Dé ideale tool om medewerkers te informeren omtrent alles wat interne communicatie kan zijn zoals nieuws, inspiratie-sessies, play-backs van webinars, updates omtrent introducties of storingen, release notes, new business deals, zelfs trainingen etc.etc. en dat allemaal in een app die draait op iPhone, Blackberry, Android en op desktop, in de eigen huisstijl en zelfs met een eigen naam indien wenselijk (b.v. om aan te haken bij bestaande interne programma's).

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Throughout the construction of the music video and ancillary products, the student used a camcorder, tripod, Adobe Premier, and a bridge camera. For the music video, footage was recorded with the camcorder and edited in Adobe Premier. Pictures for advertisements were taken with the bridge camera. Photoshop was used to add effects to ancillary products. For research, planning and evaluation, the student used Blogger to document the process and present work, embedding Slideshare presentations. YouTube was used to upload the final music and research videos. Microsoft Word was used for brainstorming ideas, with the Snipping Tool used to insert images into the blog.

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The document discusses the development of a music video. Scenes of the artist performing were filmed in front of a green screen and later edited with different background images. Additional scenes showing the artist's everyday life were filmed in black and white to represent memories. Towards the end, the theme changes from black and white to color to represent a change in the artist's state of mind. Different camera techniques like close-ups and handheld shots were used to set the location and provide realism.

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Throughout the construction of the music video and ancillary products, the student used a camcorder, tripod, Adobe Premier, and a bridge camera. For the music video, footage was recorded with the camcorder and edited in Adobe Premier. Pictures for advertisements were taken with the bridge camera. Photoshop was used to add effects to ancillary products. For research, planning and evaluation, the student used Blogger to document the process and present work, embedding Slideshare presentations. YouTube was used to upload the final music and vox pops. Microsoft Word was used for notes and sketches, with images inserted into the blog using the Snipping Tool.

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This document summarizes the steps taken to develop the back cover of a CD: 1) The back cover image features the singer holding balloons, relating to the front cover image from a different perspective. 2) To create the back cover image, the same process as the front cover was followed - using magnetic tools to paste the image into a new layer and change the coloring. 3) Additional elements were added, including the song names on the left in the same font as the front cover, a barcode in the bottom left corner, and institutional information to make the back cover realistic.

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This document summarizes the development process of a magazine advertisement for a jazz/soul singer. It began with a simple shot of the singer gazing upwards. The background color was darkened and blurred to soften the image and suit the mood. Text was added identifying the band and song. Feedback noted the background colors did not suit the genre so it was changed to champagne. Unnecessary text was removed and logos were adjusted for size and placement. The process involved testing designs and making revisions based on feedback to create an advertisement that effectively promoted the artist and album in line with the jazz/soul genre.

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The document discusses the typography, mise-en-scene, and color choices for both a music video project and accompanying ancillary texts designed to resemble jazz/soul genre conventions of the 1960s. For both, a simple white typography was used against backgrounds to look eye-catching but not complicated. Natural lighting and outfits were employed to seem realistic. Black and white was dominant with hints of color on album covers relating to an uplifting color scene at the video's end. Conventions from artists like John Coltrane informed the designs' old-fashioned aesthetic.

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The document summarizes the development of a CD cover featuring a photo of a singer holding balloons in a park. The photo was edited to black and white except for the balloons to symbolize the song's lyrics. The band's name was placed in bold capital letters at the top in a simple font for recognition. The song title was placed below in a more sophisticated font to suit the singer's image expressed in the music video.

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