This technique of using stories to sell more work is effective because it allows customers to connect emotionally and become invested in the story. When selling a house, painting a picture with stories about customizing details makes a bigger impression than lists of facts. Similarly, businesses can transform typical descriptions into stories about past experiences, care taken in the process, and why quality is important. Framing products and services as part of an experience or passion captures attention and can sway buying decisions more than just facts.

1. This Technique
Will Help you Sell
More Work!

2. Imagine you are
buying a house.

3. You’ve evaluated the property online
and done a virtual tour.

4. Now you go to visit the property, and
you make a judgment about it within
the first 10 seconds.

5. We typically make
an initial judgment
that colors all of
our buying
decisions based on
a few seconds of
impression.

6. We make quick decisions and then find
facts and data to justify the decision.

7. Most of us have been through a typical house
showing with a realtor.
It usually consists of boring lists, beige paint,
and usually just confirms your decision!

8. Imagine if the realtor treated the
process like they’d built the home
themselves!
• How the custom made cabinets were made
• Why they maximized the storage in the kitchen
• The agonizing effort in selecting a backsplash
• Floor to ceiling back-lit cabinets
• Built-in entertainment system
• Security system customized

9. Under this scenario,
you can’t help but be
caught up in the story,
even if you weren’t
initially intrigued!

10. In the first scenario, the
realtor factually told you
about the house.
In the second one
though, the realtor
invited you into a
project he was
passionate about!
Yet another way to win the sale.

11. The stories totally transformed the
way you look at the property and
ultimately your buying decision

12. You need to tell stories
when you are selling.
There is a story for everything…
even mowing! Theater sells

13. Example: “We always close your gates”
changes into…
I once had a company leave my gate open and
my dog escaped and I didn’t even realize it.
When I did, I looked for that dog for hours,
worrying that he would get hit by a car, get in a
dog fight, etc., before I finally found him. I know
how critical it is that we close gates behind us
each and every time!

14. Your job is to paint a picture in the
customer’s mind.

15. This type of presentation, crafting
stories around what you sell, can
completely make your sale.
• Stories about the experience
• Stories about how you select your product
• Stories about the care you take and why
• Stories about how you select your team
Learn more about
this technique.

16. This type of marketing takes more thought
and time to create, but your sales conversion rates will
definitely go up. Plus you’ll enjoy it more!

17. Service Autopilot has built-in features
that can help you maximize your
customer service.