This "HOW TO" serie is a basic tutorial that aims at helping Not for profit staff (with no communications/marketing background) to use common promotion and visibility tools..

1. HOW2SERIES2014 Page 1 of 10
Created by M.TALL – screenprints taken during an Agrifin webinar
HOW TO USE a WEBINAR ?!

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Created by M.TALL – screenprints taken during an Agrifin webinar
Using Webinars?! WHY AND HOW?
What is it?
Short for Web-based seminar, it is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements -- the ability to give, receive and discuss information. Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience. (source : http://www.webopedia.com/TERM/W/Webinar.html)
TOP reasons why CTA should use it :
(source : http://blogs.cisco.com/home/top-reasons-why-using-webinars-is-good-for-business/
)
- We “have expertise and that can be a powerful differentiator”. - Webinars can be used to “share your knowledge, attract new people and even help hone your internal processes”. - Webinars will “ Add value to the CTA brand” by leveraging “our in-house expertise using it to distinguish our leadership”. A good webinar parallels all of the information your company is already putting out, but adds depth to a particular area. - Webinars can “Educate and inform your audience”: Seeing is believing. - Webinars can “attract those people who are most interested in the subject matter” and “The potential audience here is unfettered by time or location”. - Webinars “Create a lasting impression” and participate to our content creation strategy as, once recorder, it can be shared on CTA websites and KM platforms, as well as promoted on SM (Slideshare for instance).
WHAT DOES IT LOOK LIKE / HOW DOES IT WORK:
Agrifin WEBINAR Facility TOPIC: Financing Grain Supply Chains in Mexico: Lessons from Banamex
Presenter: Roberto Saldana Rosas Agribusiness Coordinator, Banamex/Citi, Mexico
Number of participants: 68

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Created by M.TALL – screenprints taken during an Agrifin webinar
Hosted and Moderated by : Agrifin
Participants box Main Window

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Created by M.TALL – screenprints taken during an Agrifin webinar

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Created by M.TALL – screenprints taken during an Agrifin webinar

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Created by M.TALL – screenprints taken during an Agrifin webinar
CONTENT

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Created by M.TALL – screenprints taken during an Agrifin webinar
Chat section allows participants to comment and address the presenter directly

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Created by M.TALL – screenprints taken during an Agrifin webinar
Meeting is being recorded and presentation and then made available on Agrifin website.

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Created by M.TALL – screenprints taken during an Agrifin webinar
Active discussions taking place with experts and stakeholders sharing ideas, views, etc.

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Created by M.TALL – screenprints taken during an Agrifin webinar
Want to give it a try?
Take a trial on Linkedin :
http://help.linkedin.com/app/answers/detail/a_id/530/~/linkedin-learning-webinars