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The Keys to Long Term Success<br />By Nick Reese<br />nicholasreese.com<br />#ASEMB<br />#ASE11<br />Microbrand Affiliate ...
As an affiliates there are very few real competitive advantages you can create.<br />The Problem All Affiliates Face<br />...
The strategic advantage one business entity has over its rival…<br />-Wikipedia<br />Competitive Advantage<br />@nickreese...
If so, you don’t have a long term business.<br />What other businesses are like this?<br />Does Talking About Your Busines...
Creating a Competitive Advantage<br />The Affiliate Value Chain<br />@nickreese | nicholasreese.com<br />
What is the easiest way to cut costs?<br />Cut out the middle men that are extracting value.<br />The Battle of the Middle...
Referrer Cloaking<br />Cookie Stuffing<br />Promoting low value rebills<br />Shady business in general<br />Examples of Ex...
What can you do to make<br />Merchants & Customers<br />Love you?<br />Win-Win-Win<br />@nickreese | nicholasreese.com<br />
A Short Story<br />@nickreese | nicholasreese.com<br />
A Short Story<br />@nickreese | nicholasreese.com<br />
Educating the Customer<br />Being Transparent<br />Relationships<br />Reputation<br />What Worked<br />@nickreese | nichol...
What can you do to make<br />Merchants & Customers<br />Love you?<br />Creating a Win-Win-Win<br />@nickreese | nicholasre...
Being Educated (most cases)<br />Honest reviews & unbiased opinions<br />Personalities<br />A Solution to Their Problem<br...
Educated Customers (most cases)<br />3rd Party Reviews<br />3rd Party Interviews<br />Online Reputation Management (affili...
What is missing from the current market?<br />How can you as an affiliate add a unique perspective?<br />It’s All About Po...
Build Amazing Content<br />Build a Reputation<br />Build Business Relationships<br />Build a Following<br />The Long Term ...
Build content that is hard or impossible to replicate.<br />Interviews, How-Tos, Case Studies, Comprehensive Guides<br />B...
Reputation is simply, repetition.<br />For me, it’s all about ethics.<br />Build a Reputation<br />@nickreese | nicholasre...
From 1x to 10x via one custom relationship.<br />Think outside the standard affiliate model.<br />Build Business Relations...
People Like Personalities<br />Disclosure: I’m not a social media expert.<br />Build A Following<br />@nickreese | nichola...
Here’s Why:<br />You can Ignore me on Facebook. fb.me/nick.reese<br />You can Ignore me on Twitter @nickreese<br />You can...
Customer know they have a problem.<br />Customer will spend money, instead of time, to fix the problem.<br />Choosing the ...
Solve a problem for the media companies’ viewers.<br />Be available for interview.<br />Create a killer resource they can ...
Another Short Story(Build 100k+ Backlinks in 1 month)<br />@nickreese | nicholasreese.com<br />
Learn more about me at:<br />nicholasreese.com<br />30% off Traffic and Trust (today only)<br />nicholasreese.com/aff-sum/...
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Microbrand Affiliate Marketing: Keys to Long-term Success

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Smart affiliates see the value in creating a sustainable competitive advantage. This talk explores strategies to help you create defensible affiliate campaigns which perform well over the long run.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Campaigns

Nicholas Reese, Chief Executor, Microbrand Media (Twitter @nickreese)

Published in: Business, Economy & Finance
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Microbrand Affiliate Marketing: Keys to Long-term Success

  1. 1. The Keys to Long Term Success<br />By Nick Reese<br />nicholasreese.com<br />#ASEMB<br />#ASE11<br />Microbrand Affiliate Marketing<br />
  2. 2. As an affiliates there are very few real competitive advantages you can create.<br />The Problem All Affiliates Face<br />I know your keywords.<br />:D<br />@nickreese | nicholasreese.com<br />
  3. 3. The strategic advantage one business entity has over its rival…<br />-Wikipedia<br />Competitive Advantage<br />@nickreese | nicholasreese.com<br />
  4. 4. If so, you don’t have a long term business.<br />What other businesses are like this?<br />Does Talking About Your Business Hurt Your Business?<br />Tweetable: Does talking about your business hurt your business? If so, you don’t have a long term business. #ASEMB @nickreese<br />
  5. 5. Creating a Competitive Advantage<br />The Affiliate Value Chain<br />@nickreese | nicholasreese.com<br />
  6. 6. What is the easiest way to cut costs?<br />Cut out the middle men that are extracting value.<br />The Battle of the Middle Man<br />@nickreese | nicholasreese.com<br />
  7. 7. Referrer Cloaking<br />Cookie Stuffing<br />Promoting low value rebills<br />Shady business in general<br />Examples of Extracting Value<br />@nickreese | nicholasreese.com<br />
  8. 8. What can you do to make<br />Merchants & Customers<br />Love you?<br />Win-Win-Win<br />@nickreese | nicholasreese.com<br />
  9. 9. A Short Story<br />@nickreese | nicholasreese.com<br />
  10. 10. A Short Story<br />@nickreese | nicholasreese.com<br />
  11. 11. Educating the Customer<br />Being Transparent<br />Relationships<br />Reputation<br />What Worked<br />@nickreese | nicholasreese.com<br />
  12. 12. What can you do to make<br />Merchants & Customers<br />Love you?<br />Creating a Win-Win-Win<br />@nickreese | nicholasreese.com<br />
  13. 13. Being Educated (most cases)<br />Honest reviews & unbiased opinions<br />Personalities<br />A Solution to Their Problem<br />What do Customers Love?<br />@nickreese | nicholasreese.com<br />
  14. 14. Educated Customers (most cases)<br />3rd Party Reviews<br />3rd Party Interviews<br />Online Reputation Management (affiliates are great for this)<br />What do Merchants Love?<br />@nickreese | nicholasreese.com<br />
  15. 15. What is missing from the current market?<br />How can you as an affiliate add a unique perspective?<br />It’s All About Positioning<br />@nickreese | nicholasreese.com<br />
  16. 16. Build Amazing Content<br />Build a Reputation<br />Build Business Relationships<br />Build a Following<br />The Long Term GameplanBuilding a Microbrand<br />@nickreese | nicholasreese.com<br />
  17. 17. Build content that is hard or impossible to replicate.<br />Interviews, How-Tos, Case Studies, Comprehensive Guides<br />Build Amazing Content(aka – Do Something Awesome)<br />@nickreese | nicholasreese.com<br />
  18. 18. Reputation is simply, repetition.<br />For me, it’s all about ethics.<br />Build a Reputation<br />@nickreese | nicholasreese.com<br />
  19. 19. From 1x to 10x via one custom relationship.<br />Think outside the standard affiliate model.<br />Build Business Relationships<br />@nickreese | nicholasreese.com<br />
  20. 20. People Like Personalities<br />Disclosure: I’m not a social media expert.<br />Build A Following<br />@nickreese | nicholasreese.com<br />
  21. 21. Here’s Why:<br />You can Ignore me on Facebook. fb.me/nick.reese<br />You can Ignore me on Twitter @nickreese<br />You can Ignore me on Google Plus gplus.to/nickreese<br />But you have to delete my email<br />I’m Still Banking on Email<br />Tweetable: Email is still king. You can ignore me on Social Media, but you still have to delete my email. #ASEMB #ASE11 @nickreese<br />
  22. 22. Customer know they have a problem.<br />Customer will spend money, instead of time, to fix the problem.<br />Choosing the Ideal Market<br />@nickreese | nicholasreese.com<br />
  23. 23. Solve a problem for the media companies’ viewers.<br />Be available for interview.<br />Create a killer resource they can link to. <br />Ask them to link to it.<br />Leveraging Traditional Media<br />@nickreese | nicholasreese.com<br />
  24. 24. Another Short Story(Build 100k+ Backlinks in 1 month)<br />@nickreese | nicholasreese.com<br />
  25. 25. Learn more about me at:<br />nicholasreese.com<br />30% off Traffic and Trust (today only)<br />nicholasreese.com/aff-sum/<br />Q & A<br />

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