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The Keys to Long Term Success,[object Object],By Nick Reese,[object Object],nicholasreese.com,[object Object],#ASEMB,[object Object],#ASE11,[object Object],Microbrand Affiliate Marketing,[object Object]
As an affiliates there are very few real competitive advantages you can create.,[object Object],The Problem All Affiliates Face,[object Object],I know your keywords.,[object Object],:D,[object Object],@nickreese | nicholasreese.com,[object Object]
The strategic advantage one business entity has over its rival…,[object Object],-Wikipedia,[object Object],Competitive Advantage,[object Object],@nickreese | nicholasreese.com,[object Object]
If so, you don’t have a long term business.,[object Object],What other businesses are like this?,[object Object],Does Talking About Your Business Hurt Your Business?,[object Object],Tweetable: Does talking about your business hurt your business? If so, you don’t have a long term business. #ASEMB @nickreese,[object Object]
Creating a Competitive Advantage,[object Object],The Affiliate Value Chain,[object Object],@nickreese | nicholasreese.com,[object Object]
What is the easiest way to cut costs?,[object Object],Cut out the middle men that are extracting value.,[object Object],The Battle of the Middle Man,[object Object],@nickreese | nicholasreese.com,[object Object]
Referrer Cloaking,[object Object],Cookie Stuffing,[object Object],Promoting low value rebills,[object Object],Shady business in general,[object Object],Examples of Extracting Value,[object Object],@nickreese | nicholasreese.com,[object Object]
What can you do to make,[object Object],Merchants & Customers,[object Object],Love you?,[object Object],Win-Win-Win,[object Object],@nickreese | nicholasreese.com,[object Object]
A Short Story,[object Object],@nickreese | nicholasreese.com,[object Object]
A Short Story,[object Object],@nickreese | nicholasreese.com,[object Object]
Educating the Customer,[object Object],Being Transparent,[object Object],Relationships,[object Object],Reputation,[object Object],What Worked,[object Object],@nickreese | nicholasreese.com,[object Object]
What can you do to make,[object Object],Merchants & Customers,[object Object],Love you?,[object Object],Creating a Win-Win-Win,[object Object],@nickreese | nicholasreese.com,[object Object]
Being Educated (most cases),[object Object],Honest reviews & unbiased opinions,[object Object],Personalities,[object Object],A Solution to Their Problem,[object Object],What do Customers Love?,[object Object],@nickreese | nicholasreese.com,[object Object]
Educated Customers (most cases),[object Object],3rd Party Reviews,[object Object],3rd Party Interviews,[object Object],Online Reputation Management (affiliates are great for this),[object Object],What do Merchants Love?,[object Object],@nickreese | nicholasreese.com,[object Object]
What is missing from the current market?,[object Object],How can you as an affiliate add a unique perspective?,[object Object],It’s All About Positioning,[object Object],@nickreese | nicholasreese.com,[object Object]
Build Amazing Content,[object Object],Build a Reputation,[object Object],Build Business Relationships,[object Object],Build a Following,[object Object],The Long Term GameplanBuilding a Microbrand,[object Object],@nickreese | nicholasreese.com,[object Object]
Build content that is hard or impossible to replicate.,[object Object],Interviews, How-Tos, Case Studies, Comprehensive Guides,[object Object],Build Amazing Content(aka – Do Something Awesome),[object Object],@nickreese | nicholasreese.com,[object Object]
Reputation is simply, repetition.,[object Object],For me, it’s all about ethics.,[object Object],Build a Reputation,[object Object],@nickreese | nicholasreese.com,[object Object]
From 1x to 10x via one custom relationship.,[object Object],Think outside the standard affiliate model.,[object Object],Build Business Relationships,[object Object],@nickreese | nicholasreese.com,[object Object]
People Like Personalities,[object Object],Disclosure: I’m not a social media expert.,[object Object],Build A Following,[object Object],@nickreese | nicholasreese.com,[object Object]
Here’s Why:,[object Object],You can Ignore me on Facebook. fb.me/nick.reese,[object Object],You can Ignore me on Twitter @nickreese,[object Object],You can Ignore me on Google Plus gplus.to/nickreese,[object Object],But you have to delete my email,[object Object],I’m Still Banking on Email,[object Object],Tweetable: Email is still king. You can ignore me on Social Media, but you still have to delete my email. #ASEMB #ASE11 @nickreese,[object Object]
Customer know they have a problem.,[object Object],Customer will spend money, instead of time, to fix the problem.,[object Object],Choosing the Ideal Market,[object Object],@nickreese | nicholasreese.com,[object Object]
Solve a problem for the media companies’ viewers.,[object Object],Be available for interview.,[object Object],Create a killer resource they can link to. ,[object Object],Ask them to link to it.,[object Object],Leveraging Traditional Media,[object Object],@nickreese | nicholasreese.com,[object Object]
Another Short Story(Build 100k+ Backlinks in 1 month),[object Object],@nickreese | nicholasreese.com,[object Object]
Learn more about me at:,[object Object],nicholasreese.com,[object Object],30% off Traffic and Trust (today only),[object Object],nicholasreese.com/aff-sum/,[object Object],Q & A,[object Object]

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Microbrand Affiliate Marketing: Keys to Long-term Success

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Editor's Notes

  1. I know your keywords.
  2. I don’t want sound like a college class, so here is the part of the definition you need to know.
  3. Go into how talking about your sites, your keywords, your affiliate offers, inherently invites competition.Joke about how when I first got started in the affiliate world, my friends thought I was a drug dealer.
  4. Where you fit in the equation… What tangible value can you add between the retailer (merchant) and the customer?
  5. How do you create a win-win-win situation. This gives you an earned place in the value chain. If you aren’t you may be extracting value which means you shouldn’t be in this session, you should be talking to a few different networks to see who has the highest payout or rebill.
  6. How do you create a win-win-win situation. This gives you an earned place in the value chain. If you aren’t you may be extracting value which means you shouldn’t be in this session, you should be talking to a few different networks to see who has the highest payout or rebill.
  7. Talk about getting started in the auto loan business. Making money was all that mattered
  8. Talk about how we turned everything around and revamped the business model and now have passive income since 2008
  9. For me this is all about ethics.
  10. AC Unit in NYC Summer