The continuous experience, cumulating with the tablet.

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With Tablet penetration expected to reach 47% by 2013 and tablet usage peaking between 6pm and midnight it's imperative to drive users to your tablet experience by providing them a continuous multi platform throughout the day. What approaches can you take to drive users to the tablet? What considerations must you take into account? What are the capabilities of the various delivery approaches that you provide?

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  • The continuous experience, cumulating with the tablet.

    1. 1. The continuousexperience,cumulating withthe tablet.@silviogalea / MoDevTablet / September 14, 2012
    2. 2. Silvio GaleaHead of Consumer MobileResearch & Development,Bloomberg
    3. 3. 2011a watershedmoment
    4. 4. 2011a watershedmoment
    5. 5. Tablet Penetration74.1 MM Tablet Usersup from 28.3MM a year ago
    6. 6. Tablet Penetration16% increaseto 117MM in 201347% of internet population
    7. 7. Tablet Penetration30% average 13.9 hrs/wk55% between hrs of 5pm and 12am
    8. 8. Tablet Penetration60% use it severaltimes a day
    9. 9. Tablet Penetration67% at home
    10. 10. Tablet Penetration94% to access content
    11. 11. Players by market shareApple 52%
    12. 12. Players by market shareAndroid 47% 28% Kindle Fire 13% Samsung 19% Other
    13. 13. Players by market shareGoogle Nexus G7Microsoft Surface
    14. 14. Tablet Usage
    15. 15. Tablet Usage
    16. 16. Tablet Usage
    17. 17. How do I engage myuser base in the evening?
    18. 18. Approaches
    19. 19. Coherence
    20. 20. Coherence
    21. 21. Syncronization
    22. 22. Syncronization
    23. 23. Screen sharing
    24. 24. Screen sharing
    25. 25. Device Shifting
    26. 26. Complementarity
    27. 27. Complementarity
    28. 28. Simultaneity
    29. 29. Simultaneity
    30. 30. but
    31. 31. this assumesyou know who the user is
    32. 32. what’s in it for me?
    33. 33. what’s in it for me?
    34. 34. easy
    35. 35. no typing
    36. 36. email during the day
    37. 37. push in the evening
    38. 38. thanks
    39. 39. Image & Content sources• Slide 3, 4: http://www.asymco.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-18-at-1-18-1.23.25-PM.png• Slide 5 - 12: http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_(Public).pdff• Slide 14: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html• Slide 15: http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/• Slide 17: http://www.businessinsider.com/people-now-spend-more-time-watching-their-phones-than-watching-tv-2012-8• Slide 18: http://precious-forever.com/2011/05/26/patterns-for-multiscreen-strategies/• Slide 19: http://evernote.com/getting_started/• Slide 20: https://signup.netflix.com/Watch?lnkce=nrd-o&lnkctr=nmf_nfrd&trkid=1256502• Slide 21: http://www.amazon.com/gp/feature.html/ref=kcp_wp_ln_ar?docId=1000623751• Slide 22: various google images• Slide 23, 24: http://avatron.com/apps/air-display• Slide 25: http://www.apple.com/ipad/features/airplay/• Slide 26: http://www.businessinsider.com/heres-who-did-the-coolest-stuff-for-the-iphone-and-ipad-this-year-2010-12?op=1• Slide 27: http://www.flickr.com/photos/kd5ftn/5912921037/• Slide 28: Screenshot from IntoNow app page on iTunes• Slide 29: http://techcrunch.com/2012/09/12/google-fiber-adds-new-tv-channels-ahead-of-signup-launch/google-fiber-tv-set/• Slide 38: Logos from facebook.com, twitter.com and google.com respectively• Slide 39: http://i.ytimg.com/vi/ClQ8euHqMRs/0.jpg

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