In commercial real estate, inventive thinking is a dynamic way for developers to create appealing and revenue-generating development projects that can help beautify and build economic longevity in downtown districts.

1. BY STEVEN YARI
THINKING
CREATIVELY IN
REAL ESTATE

2. Creativity isn’t something that most people
think as being a staple skill in the real estate
industry. But in a new era of business,
creativity is just as important as problem-
solving and strategic planning.
In commercial real estate, inventive thinking
is a dynamic way for developers to create
appealing and revenue-generating
development projects that can help beautify
and build economic longevity in downtown
districts.
WHY
CREATIVITY?

3. Yourcreativityasarealestatedeveloperwillhelpyou
landandfinalizeprojectsthataremajorplayersinthe
commercialrealestateindustry.Butgainingsomeinsight
intohowtousecreativityiscrucialforanyrealestate
player:

4. USING YOUR
CREATIVITY
Every developer first starts their
projects with an idea. The idea may be
developed for a particular function for
the community or it may be created
from the purchase of a specific site.
Developers need creativity to determine
what a project needs and will look like
when it’s completed. Successful
developers often implement exciting
designs, new building materials, and
cutting-edge construction materials and
methods. The same kind of creativity
helped introduce town centers,
skyscrapers, and modern offices.

5. COMBINING STRATEGY WITH
CREATIVITY IN PROJECTS
As you invest in new areas, you need to know what the geography surrounding the
project. Learn who lives nearby, what they do, and what the vibe of the city is like.
In commercial real estate detail like spacial construction matter, too; every 5 feet
needs to be taken into account. Office buildings rely strongly on location and style.
The combination of these principles can help guide you to create a project that
meets many demands.

6. In all, creating a layout
and detailed plan of the
project with architects,
designers, and
construction workers
allows you identify
geography and spatial
relations so you’ll know
what the project will
look like when it’s done.
Apartments and multi
family style, equality, and
location. You need to
understand how a
building is going to layout
on a piece of land and
how it's going to relate to
the geography since there
are so many different
zoning locations, issues of
feasibility, and
constructability.

7. It may come as a surprise, but crafting
a real estate deal also takes creativity.
Each party needs to come to an
agreement and the solution needs to
benefit all parties. Some investors may
think about taking an offer for a real
estate deal to the highest bidder. But
real estate developers need to think
creatively about the deal with their
negotiating advisors. First they need to
ask each buyer what they want out of
the company.
CREATIVITY IN
NEGOTIATIONS

8. As a developer and negotiator,
you should investigate what the
buyer wants. Remember, that
this is the time to be creative and
come up with many inventive
ideas oh now to create
purposeful deals during this
phase of negotiation without
criticism or judgement. You can
creatively split the deal up
between buyers if needed.

9. Learn what your buyer wants and needs. Then
make a collaborative effort to search for creative
options that will create mutual gains. Both of
you may reach a mutually beneficial solution.
Productively analyze each other’s creative
solutions.
Plan a brainstorming session to come up with
ideas.
Record your ideas with powerpoint visuals
After creating a list of ideas, identify options
that everyone can agree upon.
WHILE YOU NEGOTIATE,
REMEMBER THESE
CREATIVE STEPS:

10. THANK YOU!
For more info, please visit:
www.StevenYari.com