Thinking about the five steps in the creative process, identify how Jeff Bezos exemplified some or all of these steps in the creative process as elements of personal, political, and positional power to effect change in organizational culture. Step 1: Opportunity or problem recognition – a person discovers that a new opportunity exists or a problem needs to be resolved. The creative leader recognizes a successful way to commercialize this development. Step 2: Immersion – the individual concentrates on the problem and becomes immersed in solving it, collecting information and considering alternatives and solutions. Step 3: Incubation – the person keeps the assembled information top of mind and is engaged in solutions, even if on a subconscious level, while arranging the information into meaningful new patterns. Step 4: Insight – the person realizes a problem-conquering solution often in a random moment or unexpected time. He or she experiences an “Aha” moment in which information patterns fit into business solutions. Step 5: Verification and application – the individual attempts to prove that the creative solution has merit and business viability. The verification procedures include gathering supporting evidence, using logical persuasion, and experimenting with new ideas. The application process requires persistence and tenacity, as others tend to first reject most novel ideas as impractical. Instruction : Please compose a 3-5 paragraph response as identified above. Follow the rubric requirements (attached). Sources must be cited with APA format. Plagiarism is unacceptable. Must be less than 20% copied from source. .

1. Thinking about the five steps in the creative process, identify
how Jeff Bezos exemplified some or all of these steps in the
creative process as elements of personal, political, and
positional power to effect change in organizational culture.
Step 1: Opportunity or problem recognition – a person discovers
that a new
opportunity exists or a problem needs to be resolved. The
creative leader recognizes
a successful way to commercialize this development.
Step 2: Immersion – the individual concentrates on the problem
and becomes
immersed in solving it, collecting information and considering
alternatives and
solutions.
Step 3: Incubation – the person keeps the assembled information
top of mind and is
engaged in solutions, even if on a subconscious level, while
arranging the information
into meaningful new patterns.
Step 4: Insight – the person realizes a problem-conquering
solution often in a random
moment or unexpected time. He or she experiences an “Aha”
moment in which
information patterns fit into business solutions.
Step 5: Verification and application – the individual attempts to
prove that the creative
solution has merit and business viability. The verification
procedures include
gathering supporting evidence, using logical persuasion, and
experimenting with new
ideas. The application process requires persistence and tenacity,
as others tend to
first reject most novel ideas as impractical.

2. Instruction
:
Please compose a 3-5 paragraph response as identified above.
Follow the rubric requirements (attached).
Sources must be cited with APA format.
Plagiarism is unacceptable. Must be less than 20% copied from
source.