This document provides guidance on thinking outside the box to generate creative ideas. It discusses how thinking outside established boundaries can be difficult but necessary to come up with fresh perspectives. It encourages adding divergent, irrelevant information to take ideas in new directions. Specific techniques are suggested, such as thinking of alternatives to established concepts, letting the mind be wild and open to absurd ideas, and looking for connections between new ideas and existing disciplines. The overall message is that generating truly new ideas requires stepping outside normal or logical thought patterns.

1. THINK
different
Thinking OUT OF THE BOX
Making ideas creative and
more fresh
-Giovanni Corazza
- Ankit Kumar
IIT Delhi

2. This is Earth
where we live

3. This is where HE
lives

4. This is where HE
lives

5. HE ?
HE ?

7. GIOVANNI CORAZZA

8. Founder of the
Marconi for
Creativity (2011 )
GIOVANNI CORAZZA

9. Founder of the
Marconi for
Creativity (2011 )
Founder and Director of
the Integral Satcom
Initiative ( ISI )
GIOVANNI CORAZZA

10. GIOVANNI CORAZZA
Received the Marconi
International
Fellowship Young
Scientist Award in
1995
Founder and Director of
the Integral Satcom
Initiative ( ISI )
Founder of the
Marconi for
Creativity (2011 )

11. Sometimes
EASY IS
DIFFICULT

12. Your boss says to think new
Come up with fresh ideas
BUT
It can be really difficult to think
OUT OF THE
BOX

14. WHY?go out of the box

15. Is it a
NECESSITY?

16. Or
LUXURY?
which only very few can have

17. When we go out
of the box

18. We risk

19. We risk
Our
REPUTATION

20. Hence a
NECCESITY

21. WHICH
?
box

22. Its not the
MIND

23. It’s the
BOUNDARY
between

24. Our thoughts in mind
Logical
Ideas never thought of
Invisible
Irrelevant

25. HOW?
to get out of the box

26. What we have
here
is Convergent
Information

27. We need to add
something to it

28. DIVERGENT
INFORMATION

29. It is a new idea
Never thought of
Irrelevant

30. It is
ABSURD

31. WHERE
?
to go

32. There is no path
defined.
Where to go?

33. This may trigger
your temptation to
go back in the box.

36. LONG TERM
THINKING
REQUIRED

37. WHAT?
Is the value of this idea

38. It is totally invisible to
others

39. Look for match between
new ideas, initial drive
and disciplines.

40. WHEN?
Is the correct time

41. You never want to make your boss
angry

42. So when is the right time?

43. That we have
to decide on
our own

44. Allow existence of

46. Think of a

47. Instead of theatre think a
conference

48. In a
STADIUM

49. WHAT?

50. From where will the
audience come?

51. Conduct it
during the half
time of a
football match

52. There can be many
alternatives

53. GOOD
BAD
or

55. Let your mind be
WILD
IRRELEVANT
OPEN
ABSURD

59. Created during a Marketing
Management internship
under prof. Sameer Mathur
Marketing Professor IIM Lucknow