Sam Rad is an internet marketing consultant knowledgeable about advertising, branding, and marketing. He believes thoughts can achieve more than actions and quotes Napoleon Hill saying "More gold has been mined from the thoughts of men than has ever been from the earth." The document then outlines 14 steps to success, including desire, faith, decision-making, persistence, and harnessing sexual energy, to achieve goals using visualization, planning, knowledge, and tapping into higher consciousness.