2. Engaging users the second they are leaving.

3. We track 45 billion data points
each month to understand what users
haven’t found.
UNDERSTANDING USER INTENTION
!

4. WINNING BOUNCE
TRAFFIC BACK
ASUUM BOUNCE
!

5. WINNING BOUNCE
TRAFFIC BACK
ASUUM BOUNCE
!

6. WINNING BOUNCE
TRAFFIC BACK
ASUUM BOUNCE
!

7. MONETIZING PREVIOUSLY
WORTHLESS TRAFFIC
ASUUM BOUNCE
!

8. CASE STUDY: WELT (AXEL SPRINGER)
!
BUILD CLUSTER
ON REFERRER, USER
BEHAVIOR & CONTEXT
!
OPTIMIZING FOR
ARTICLES THAT LEAD TO
MOST ENGAGEMENT
RELEVANCE PUSH
FOR HIGH MONETIZING
ARTICLES
!
10,2% 2,4x 0,01€x
Ø CTR Ø PI Ø VALUE / PI

9. CASE STUDY: E-COMMERCE

10. CASE STUDY: E-COMMERCE
!
BUILD CLUSTER
ON REFERRER, USER
BEHAVIOR & CONTEXT
!
RELEVANCE PUSH
FOR PRODUCTS THAT SELL
BETTER IN THE LONGTERM
!
11,6% x 0,16€Ø CTR Ø VALUE / CLICK

11. Better user experience and content monetization.

12. 4
BACK-END
ENGINEERS
6
DATA & MACHINE
LEARNING ENGINEERS
3
FRONT-END
ENGINEERS
!
4
BUSINESS
& DESIGN
WHO WE ARE
!

13. Skip the waiting list.
!
EIKO@ASUUM.COM | THILO@ASUUM.COM