The document introduces The Voice Company, which gives brands a unique voice to tell their stories through various creative services and mediums. It has helped brands like Milkbasket, MG Motors, and Junoon Foundation launch successfully and acquire customers through creative campaigns. The Voice Company works flexibly based on a client's budget and needs across various modules like brand development, launch strategies, and ongoing customer acquisition. It is positioned as a young, agile creative agency able to tell never-before-heard brand stories.
Industrial video filming in Mumbai | purpleflicks.comPurple Flicks
We manage high-end digital production involving stereoscopic 3D, visual effects, animation, copywriting and storytelling. The Purple flicks artists combine their passion and skill with a wide variety of innovative technologies to exceed expectations.
This advertisement from M&S depicts various people describing delicious M&S food products. Close-up shots of the food are used to showcase its quality. A relaxing soundtrack aims to convey that indulging in M&S products provides relaxation. The ad targets older adults, aiming to attract new customers by emphasizing the inclusive range and quality of M&S food. The call to action is "This is not just food, it's M&S food", suggesting their food is better than competitors.
Young marketers Elite Program - Assignment 6.1 - HieuCuongCuong Nguyen Phu
The document discusses brand innovation for the brand OMO. It defines brand innovation as the transformation of a brand into a dynamic, relevant asset through invention and commercialization. The document outlines different types of brand innovation including product, communication, channel, process, packaging, and pricing innovations. It then provides specific examples of how OMO innovated its brand over time from 1922 to the present through various innovations to its product, communication channels, and pricing. OMO transformed its brand message from focusing solely on stain removal to emphasizing the importance of children's development through play and getting dirty.
We’re in Aline Santos Farhat´s office at the Unilever headquarters, a light and airy suite with a view over São Paolo. We’re lucky to be in town at the same time as Aline: as OMO’s Global Senior Vice President, she seems to be constantly on the move. “It’s part of the job, since OMO is present in more than 70 countries,” she says as we sit down at a large round table.
Tags: Aline Santos Farhat, CoolBrands, OMO, Unilever, #CoolBrands, CoolBrandsHouse, Brazil, São Paulo, Dirt is Good, Every Child has the right to play, Aline, Santos, Farhat,
This is a summary of three Nike advertisements:
1) An advertisement featuring Raheem Sterling who has experienced racism, to empower people to speak up against discrimination.
2) An advertisement with Serena Williams to appeal to female audiences and convey that Nike opposes female discrimination.
3) A 2017 Instagram post featuring Cristiano Ronaldo's journey to success from Madeira to motivate audiences.
Nike uses star power and motivational messages to promote inclusion and oppose discrimination through various advertising platforms.
Case Study - Crowd sourcing @ Mattel – Open Innovation & Collaboration with C...Rajesh Prabhakar
Mattel, known for iconic toys like Barbie and Hot Wheels, had traditionally developed new toys internally through processes like Project Platypus. In 2010, seeking to engage customers, Mattel launched a campaign to crowdsource ideas for Barbie's next career, receiving over 600,000 votes. In 2012, Mattel announced an open innovation initiative with Genius Crowds to crowdsource product ideas for Hot Wheels and Barbie bicycles from customers aged 4-6. Through this platform, Mattel aims to maintain two-way communication with consumers to constantly exchange ideas and meet the needs of kids and parents.
Research an inspirational advertising campaign forestmad1
This advertisement from Coca-Cola features a typical family from the 1960s drinking Coca-Cola to show that it is for people of all ages. The vintage style stands out from other recent ads by evoking how Coca-Cola first started while still appealing to a modern audience. The small logo in the corner effectively communicates the brand is well-established without needing a large logo. White bubbles against a red background with high contrast further associates the ad with Coca-Cola.
The document introduces The Voice Company, which gives brands a unique voice to tell their stories through various creative services and mediums. It has helped brands like Milkbasket, MG Motors, and Junoon Foundation launch successfully and acquire customers through creative campaigns. The Voice Company works flexibly based on a client's budget and needs across various modules like brand development, launch strategies, and ongoing customer acquisition. It is positioned as a young, agile creative agency able to tell never-before-heard brand stories.
Industrial video filming in Mumbai | purpleflicks.comPurple Flicks
We manage high-end digital production involving stereoscopic 3D, visual effects, animation, copywriting and storytelling. The Purple flicks artists combine their passion and skill with a wide variety of innovative technologies to exceed expectations.
This advertisement from M&S depicts various people describing delicious M&S food products. Close-up shots of the food are used to showcase its quality. A relaxing soundtrack aims to convey that indulging in M&S products provides relaxation. The ad targets older adults, aiming to attract new customers by emphasizing the inclusive range and quality of M&S food. The call to action is "This is not just food, it's M&S food", suggesting their food is better than competitors.
Young marketers Elite Program - Assignment 6.1 - HieuCuongCuong Nguyen Phu
The document discusses brand innovation for the brand OMO. It defines brand innovation as the transformation of a brand into a dynamic, relevant asset through invention and commercialization. The document outlines different types of brand innovation including product, communication, channel, process, packaging, and pricing innovations. It then provides specific examples of how OMO innovated its brand over time from 1922 to the present through various innovations to its product, communication channels, and pricing. OMO transformed its brand message from focusing solely on stain removal to emphasizing the importance of children's development through play and getting dirty.
We’re in Aline Santos Farhat´s office at the Unilever headquarters, a light and airy suite with a view over São Paolo. We’re lucky to be in town at the same time as Aline: as OMO’s Global Senior Vice President, she seems to be constantly on the move. “It’s part of the job, since OMO is present in more than 70 countries,” she says as we sit down at a large round table.
Tags: Aline Santos Farhat, CoolBrands, OMO, Unilever, #CoolBrands, CoolBrandsHouse, Brazil, São Paulo, Dirt is Good, Every Child has the right to play, Aline, Santos, Farhat,
This is a summary of three Nike advertisements:
1) An advertisement featuring Raheem Sterling who has experienced racism, to empower people to speak up against discrimination.
2) An advertisement with Serena Williams to appeal to female audiences and convey that Nike opposes female discrimination.
3) A 2017 Instagram post featuring Cristiano Ronaldo's journey to success from Madeira to motivate audiences.
Nike uses star power and motivational messages to promote inclusion and oppose discrimination through various advertising platforms.
Case Study - Crowd sourcing @ Mattel – Open Innovation & Collaboration with C...Rajesh Prabhakar
Mattel, known for iconic toys like Barbie and Hot Wheels, had traditionally developed new toys internally through processes like Project Platypus. In 2010, seeking to engage customers, Mattel launched a campaign to crowdsource ideas for Barbie's next career, receiving over 600,000 votes. In 2012, Mattel announced an open innovation initiative with Genius Crowds to crowdsource product ideas for Hot Wheels and Barbie bicycles from customers aged 4-6. Through this platform, Mattel aims to maintain two-way communication with consumers to constantly exchange ideas and meet the needs of kids and parents.
Research an inspirational advertising campaign forestmad1
This advertisement from Coca-Cola features a typical family from the 1960s drinking Coca-Cola to show that it is for people of all ages. The vintage style stands out from other recent ads by evoking how Coca-Cola first started while still appealing to a modern audience. The small logo in the corner effectively communicates the brand is well-established without needing a large logo. White bubbles against a red background with high contrast further associates the ad with Coca-Cola.
1) A brand is an endless promise that lives every day through the stories it tells.
2) Building a strong brand requires having excellent products and service, using the business to drive positive change, and communicating a clear "master idea."
3) Outdoor brand Patagonia exemplifies this approach by utilizing environmental protection as a core part of its brand identity and mission, donating profits to grassroots organizations working on issues like climate change.
This document discusses branding and organic growth strategies. It introduces Spore, a branding agency that helps brands cultivate, evolve, disperse, and evolve (C.E.D.E.) through a process of continuous refinement. Spore creates branding programs across multiple touchpoints to help brands find simplicity, amplify their message, and ensure ideas are sustainable and expansive through testing. The goal is to help brands develop a culture that nurtures growth and allows them to have conversations with customers to further evolve their brand over time.
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product.
Creative agency that creates surprise in every output. They provide branding, creative development, 360 communications, campaign strategy and execution. They bring creativity to surprise in every brand building. They also offer technology services like web development, apps development, data solutions, e-commerce and CRM. The agency was established in 2022 and is led by managing directors with over a decade of experience working with major brands.
The document provides a summary of an individual's career experience and qualifications for a graphic design position. It details his educational background in visual communication design and over 10 years of professional experience working on marketing projects for companies in various industries, including advertising agencies, a hotel, and as a freelancer. It highlights specific campaigns and projects he has worked on, along with the skills and software proficiencies that would be beneficial for the role. Contact information is also provided at the bottom for consideration of an interview.
The document discusses branding and provides examples of small businesses with effective branding strategies. It begins by defining branding and its key components such as logo, colors, fonts, marketing collateral, slogans, and core values. It then profiles several small businesses that have created strong brands through strategies like using social media effectively, leveraging crowdfunding platforms, gaining celebrity endorsements organically, and addressing important social issues.
I Impact India is a social innovation and communication solutions firm. Their motto is to provide the best services in the development sector. They were founded in 2013 with a goal of effectively channeling funds to help people like Radhika, an 8 year old girl with blood cancer who could not afford treatment. They provide various marketing, consulting, branding, design and event services to non-profits. They study models like TED, Livestrong, DonorsChoose and others. Their services include marketing, consultancy, design, branding and events for social good. They emphasize passion, excellence, honesty and getting work done on time.
This document provides information about FirstCry.com, an online and offline retailer of baby and kids products in Asia. It was founded in 2010 by Supam Maheshwari to address the lack of access to best brands and products for babies and kids in India. FirstCry.com has over 2 lakh baby and kids items from 2000+ brands and 100+ offline stores across India. The company aims to be the single largest retailer of baby products in India and expand its store network to fill the gap for quality baby stores within 5km of customers.
Making social media work for SMEs and StartupsPrateek Shah
Even though social media was coined a people's medium when it came around, it is the big brands which seem to be making the most use of it, making small setups wonder whether they can even make efficient use of this medium. Here are quick case studies of organisations from India that have gone from the unknown to being known thanks to Social Media. Features some of our clients at Green Smyles. Know more about us at www.greensmyles.com
In this special edition of Insights Success, we celebrate the spirit of innovation & entrepreneurship as we bring Emerging Startups to Watch. These home-grown companies are trying their bit to bring their ideas to life and services to you.
Building brands people love. Whyletz is a strategic branding agency that helps companies build their brands through clear strategy and communications. They help brands increase reach, revenue, and reputation by developing branding strategies, identities, and ongoing management. Whyletz works with companies across various industries globally to create impactful brands.
Dave started a company called WholesaleFund in 2010 to address the inefficiencies of distributing new hydration beverages to stores. He realized it was difficult to get products on shelves due to fragmented distribution and buyer channels. WholesaleFund created an online marketplace to make it easy for brands and buyers to connect and avoid wasting time dealing with these issues. Instead of raising money first, they tested their business model and built the platform, partnering with Tallwave for support. Today, WholesaleFund has helped many brands break into markets and get products onto shelves through their simple buyer platform.
Lowe Lintas created a new ad campaign titled "Soch Badlo" for Tata Tea's 25th anniversary that continues their message against corruption while also strengthening their connection with women customers. The ad uses the metaphor of making tea with turmoil in the vessel to represent how turmoil in the nation can make people notice issues they otherwise wouldn't. It focuses on positively reframing challenges in India.
Logos and their colors are carefully chosen to communicate particular messages. For example, McDonald's uses yellow to stimulate appetite while IBM uses blue to inspire authority. Marketers leverage color psychology, with colors associated with certain product categories - warm colors like red appeal to food brands while pastels suit feminine brands. A good logo must be relevant, differentiated, memorable, allow brand integration and endure over time. Sujata Keshavan, a pioneer in Indian brand design, discusses the importance of a robust branding process that translates strategy into all touchpoints from logo to employee behavior. Research has limitations and marketers should not rely solely on it to develop new concepts.
This document provides an overview of social media planning and management. It discusses the key steps in the planning process which include:
1) Determining goals like marketing funnel stages or brand identity guidelines.
2) Understanding the target audience's demographics and interests to develop audience personas.
3) Defining the main message or campaign theme to deliver to audiences.
It also covers creating content like researching trends, reviewing competitor activities, and determining content types. Managing social media involves posting schedules, monitoring platforms, and responding to feedback or crises. The document emphasizes evaluating metrics and being adaptive to changing practices in social media.
1) A brand is an endless promise that lives every day through the stories it tells.
2) Building a strong brand requires having excellent products and service, using the business to drive positive change, and communicating a clear "master idea."
3) Outdoor brand Patagonia exemplifies this approach by utilizing environmental protection as a core part of its brand identity and mission, donating profits to grassroots organizations working on issues like climate change.
This document discusses branding and organic growth strategies. It introduces Spore, a branding agency that helps brands cultivate, evolve, disperse, and evolve (C.E.D.E.) through a process of continuous refinement. Spore creates branding programs across multiple touchpoints to help brands find simplicity, amplify their message, and ensure ideas are sustainable and expansive through testing. The goal is to help brands develop a culture that nurtures growth and allows them to have conversations with customers to further evolve their brand over time.
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product.
Creative agency that creates surprise in every output. They provide branding, creative development, 360 communications, campaign strategy and execution. They bring creativity to surprise in every brand building. They also offer technology services like web development, apps development, data solutions, e-commerce and CRM. The agency was established in 2022 and is led by managing directors with over a decade of experience working with major brands.
The document provides a summary of an individual's career experience and qualifications for a graphic design position. It details his educational background in visual communication design and over 10 years of professional experience working on marketing projects for companies in various industries, including advertising agencies, a hotel, and as a freelancer. It highlights specific campaigns and projects he has worked on, along with the skills and software proficiencies that would be beneficial for the role. Contact information is also provided at the bottom for consideration of an interview.
The document discusses branding and provides examples of small businesses with effective branding strategies. It begins by defining branding and its key components such as logo, colors, fonts, marketing collateral, slogans, and core values. It then profiles several small businesses that have created strong brands through strategies like using social media effectively, leveraging crowdfunding platforms, gaining celebrity endorsements organically, and addressing important social issues.
I Impact India is a social innovation and communication solutions firm. Their motto is to provide the best services in the development sector. They were founded in 2013 with a goal of effectively channeling funds to help people like Radhika, an 8 year old girl with blood cancer who could not afford treatment. They provide various marketing, consulting, branding, design and event services to non-profits. They study models like TED, Livestrong, DonorsChoose and others. Their services include marketing, consultancy, design, branding and events for social good. They emphasize passion, excellence, honesty and getting work done on time.
This document provides information about FirstCry.com, an online and offline retailer of baby and kids products in Asia. It was founded in 2010 by Supam Maheshwari to address the lack of access to best brands and products for babies and kids in India. FirstCry.com has over 2 lakh baby and kids items from 2000+ brands and 100+ offline stores across India. The company aims to be the single largest retailer of baby products in India and expand its store network to fill the gap for quality baby stores within 5km of customers.
Making social media work for SMEs and StartupsPrateek Shah
Even though social media was coined a people's medium when it came around, it is the big brands which seem to be making the most use of it, making small setups wonder whether they can even make efficient use of this medium. Here are quick case studies of organisations from India that have gone from the unknown to being known thanks to Social Media. Features some of our clients at Green Smyles. Know more about us at www.greensmyles.com
In this special edition of Insights Success, we celebrate the spirit of innovation & entrepreneurship as we bring Emerging Startups to Watch. These home-grown companies are trying their bit to bring their ideas to life and services to you.
Building brands people love. Whyletz is a strategic branding agency that helps companies build their brands through clear strategy and communications. They help brands increase reach, revenue, and reputation by developing branding strategies, identities, and ongoing management. Whyletz works with companies across various industries globally to create impactful brands.
Dave started a company called WholesaleFund in 2010 to address the inefficiencies of distributing new hydration beverages to stores. He realized it was difficult to get products on shelves due to fragmented distribution and buyer channels. WholesaleFund created an online marketplace to make it easy for brands and buyers to connect and avoid wasting time dealing with these issues. Instead of raising money first, they tested their business model and built the platform, partnering with Tallwave for support. Today, WholesaleFund has helped many brands break into markets and get products onto shelves through their simple buyer platform.
Lowe Lintas created a new ad campaign titled "Soch Badlo" for Tata Tea's 25th anniversary that continues their message against corruption while also strengthening their connection with women customers. The ad uses the metaphor of making tea with turmoil in the vessel to represent how turmoil in the nation can make people notice issues they otherwise wouldn't. It focuses on positively reframing challenges in India.
Logos and their colors are carefully chosen to communicate particular messages. For example, McDonald's uses yellow to stimulate appetite while IBM uses blue to inspire authority. Marketers leverage color psychology, with colors associated with certain product categories - warm colors like red appeal to food brands while pastels suit feminine brands. A good logo must be relevant, differentiated, memorable, allow brand integration and endure over time. Sujata Keshavan, a pioneer in Indian brand design, discusses the importance of a robust branding process that translates strategy into all touchpoints from logo to employee behavior. Research has limitations and marketers should not rely solely on it to develop new concepts.
This document provides an overview of social media planning and management. It discusses the key steps in the planning process which include:
1) Determining goals like marketing funnel stages or brand identity guidelines.
2) Understanding the target audience's demographics and interests to develop audience personas.
3) Defining the main message or campaign theme to deliver to audiences.
It also covers creating content like researching trends, reviewing competitor activities, and determining content types. Managing social media involves posting schedules, monitoring platforms, and responding to feedback or crises. The document emphasizes evaluating metrics and being adaptive to changing practices in social media.
Before the logo, before the tagline, before the website, there is this - the origin story. WHAT a company will do. Just words. A plan written on paper on which a company will be founded. This is The Voice Company plan.
The Voice Company - Pandemic Open Source Comms For IndividualsBodhisatwa Dasgupta
This pandemic has left people jobless, with anxiety and stress. The LinkedIn feed is full of people looking for jobs and wanting to connect with people. At times like this, words have a huge role to play. Here are some. Use them at will.
Project Second Life aims to help those struggling with depression and thoughts of suicide by sharing real stories from people who have fought depression and contemplated suicide but decided not to end their lives. The project will combine written stories with beat poetry, graphic art, animated videos, merchandise featuring the stories, an art exhibition displaying the stories as paintings, online publishing of stories on a youth platform, and awareness posters in hospitals featuring the stories to drive more people to seek help. The goal is for positive stories and content to deter others from taking their own lives.
Sometime in January this year, I was invited by TEDx to give a talk on Longhand and The Dolch Project. This is the little presentation I carried with me, to aid me while I rambled on.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
5. The Voice Company tells these
stories through brand development,
print, film, go to market strategies,
digital content, social media,
packaging, activations and other
innovative mediums.
6. The Voice Company gives a unique
voice to brands so that better stories
can be told.
14. The brief was simple. Launch
Milkbasket in Bangalore. A city that’s
already exposed to a million other
online grocery delivery services.
15. We decided to play up the features of
Milkbasket, something no other player
in the segment had. And to keep the
communication simple, bold, and of
course, hella cool.
31. Junoon, an NGO in Bombay works
with street children. The founder,
Haimanti, spends her time teaching
these children, apart from feeding
and clothing them.
32. The Voice Company partnered up
with Junoon to create a picture
dictionary that was relevant to them.
Instead of the A for Apple type of
book we’re used to learning.
33. And thus was born The Gully Dictionary.
Made for children growing up in the gullies
of India.
41. The world kind of changed from March
2020. And suddenly we were surrounded
by content telling us how we should
stay safe and away from Covid.
42. Strangely enough, nobody was creating any
communication for children. So we thought
we would. This was a complete self
initiated, self funded project. The voice
overs have been given by children we
know. And our friends at Uncommonsense
Films put this together for us.
46. Keeros is a healthy roasted
supersnack brand. Like most things
healthy, it has a perception of being
tasteless and boring. Their existing
packaging didn’t help much either.
47. The trick was to turn Keeros into a
brand that would stick out in a
departmental store, and make people
reach out and grab it. Almost like they
would, candy.
50. (The client decided not to go with the packaging you just saw,
inspite our insistence that it would push sales, and instead
decided to stick to their original packaging.)
51. The Voice Company works with
freelancers + artists + designers +
directors + whoever else it takes to
help create your perfect story.
52. The Voice Company is very new, very
agile, insanely dynamic and basically,
a monkey on crack.
53. Bodhi
Founder + Intern
Bodhi is an award winning creative director, who’s
spent more than 15 years in advertising. He’s worked at
Ogilvy, Wieden & Kennedy, JWT, Rediffusion, Grey and
Dentsu (before he was fired). Some of the brands he’s
helped build are Pepsi, Honda, Jabong, MG Motor,
Motorola, Sprite, Milkbasket. Once voted one of the
hottest creative directors of India by Impact Magazine.
Tedx talker. Clown of a father. Restless child.
Writer of bios in third person.
54. Kadambini
Creative Tinkerer
Over 10 years of experience in the field of art and
design. Worked for various brands like Ford, Hilton,
Grohe, Espn to name a few. She experiments with the
means of technology and art and brings the best of
design practices for the brands. She has an interest in
shared value advertising and believes in the words “the
medium is a message”. Currently dabbling with various
ways of understanding the human behaviours and
targeting with empathy.
55. Every business need is different.
And that’s pretty much why we have
different modules for what we do.
56. MODULE 01
BRAND DEVELOPMENT
Includes - Brand
name, logo, brand
voice, brand character,
brand positioning,
brand guideline book,
packaging and a pitch
deck to investors (if
you need it)
SPECIFIC CAMPAIGN
Includes - Campaign
idea, and extension of
idea to print, film,
radio, outdoor, posters,
in shop, activations +
all digital adaptations
MODULE 03
LAUNCH STRATEGY
Includes - Go to
market strategy + all
creatives across
traditional and non
traditional media that
answer back to the
strategy
MODULE 02
CUSTOMER ACQUISITION
/ RETENTION
Includes - Campaign
idea, and extension of
idea to print, film,
radio, outdoor, posters,
in shop, activations +
all digital adaptations
MODULE 04
MONTHLY PARTNER
Includes - Customer
acquisition / retention,
product launches,
offers, etc. Creative
deliverables include
preמּy much everything
you’ll need to run your
business smoothly
MODULE 05
57. The world is full of interesting
stories waiting to be told.
Let The Voice Company help in
telling yours.