The document summarizes a new beverage called The Switch, which is a carbonated 100% fruit juice drink presented as a healthier alternative to soda. It has 3 key points: 1) The Switch is a hybrid product combining 100% fruit juice with carbonation, appealing to tweens, teens and young adults by offering bold fruit flavors along with the refreshing quality of soda. 2) Market research shows the product is well-liked after trying, with 8 out of 10 interested in purchasing. It outsells similar juice drinks in schools due to superior taste. 3) The Switch contains only fruit juice without added sugar or artificial ingredients, and provides full daily vitamin C, qualifying it as a fruit serving according