EOC Engineering proposes a solution called Green Cloud Manager (GCM) that will optimize server loading in data centers for both thermal load and use of waste heat. GCM will allow data center operators to drastically reduce cooling costs, with EOC Engineering licensing the algorithm and technology to data center design firms and charging a percentage of the savings. The business plan projects rapid growth over the next decade as data center demand increases, with positive net income achieved after year four as EOC Engineering signs multiple design firms and data center projects each year.

1. EOC Engineering
EOC ENGINEERING
Kiel Hockett
11 July, 2011
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2. EOC Engineering
THE
OPPORTUNITY
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• Demand for computational
power is growing
• Data center space is increasing
rapidly
• Energy costs are escalating
• Efficiency is key

3. EOC Engineering
THE PROBLEM
Servers Generate Heat
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Electrical energy in = heat production out. 99%
The servers must be cooled, otherwise overheat
The heat is then expelled - wasted

4. EOC Engineering
THE SOLUTION
Green Cloud Manager
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- -
-
-
-
-
-

5. EOC Engineering
THE SOLUTION
Environmentally Opportunistic Computing
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We will optimize server loading for both thermal load and use of heat as well as for completion
of computing requirements

6. EOC Engineering
THE BUSINESS
• Produce, patent, and sell an
algorithm
• Partner with data center
design firms to make sales
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The algorithm allows the integration of Building Management Systems and Server
Administration Toolkits to manage compute job requests and facilitate or minimize the
production of waste heat in a server node.
First work with design firms on the pilot projects. ESD, etc. Offer them the ability to distinguish
themselves from competition by using our algorithm in their designs. Spread to other firms by
proving algorithm works and attracts customers. Eventually, co-opt design firms to be our
salesforce.
Willing to license exclusively to one design firm if terms are good and the potential customer
base is broad.

7. EOC Engineering
CUSTOMERS
7
0
2,250
4,500
6,750
9,000
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
EOC Projects New U.S. Data Centers
3,080 new 5,000sq.ft projects this year. Growing to 8900 new projects each year by the end of
the decade as the recession lifts.
EOC will get 10 projects in 2013
60, 120, 180, 240, 360, 540, 720 - 8% market share

8. EOC Engineering
PRICING
Percentage of reduced cooling costs
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Priced to save money.
Based on the knowledge that 38% of data center cost is cooling
GCM will allow customer to drastically reduce their cooling measures
if 100% removed, customer saves $370,000 each year
will install meters to measure energy usage in the data center. if no cooling measures used,
assume 38% drop in energy use, otherwise prorate based on cooling usage.
will start fee at 7.5% of savings to lure customers, increase to 15% over 4 years
set fee also possible, will be more expensive

9. EOC Engineering
THE COMPETITION
• Building Management
Systems
• Server Administration
Toolkits
• Data Center Design Firms
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NONE DO
WHAT WE
DO
Competitive advantage

10. EOC Engineering
THE
OBJECTIVES
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-$10,000
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Revenue
Net Income
Total Cash From Operations
($1,000s)
Ten projects signed in the first year of sales
180 projects signed in fourth year of sales
Gross annual revenue of $80 million by end of the decade
Positive net income after year four
Does not include fundraising in early years. Next slide

11. EOC Engineering
MILESTONES
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Today 2011 2012 2013
- File Patent
- Hire CEO
- File SBIR
- Initial Funding
- First Software Iteration
- Pilot Project(s)
- Sale to First Design Firm
- First Completed Project
- Second Software Iteration
- Sale to Second Design Firm

12. EOC Engineering
STAFFING
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Year 1 2 3 4 5 6 7 8 9 10
CEO 1 1 1 1 1 1 1 1 1 1
Chief
Prgrmr. 1 1 1 1 1 1 1 1 1 1
CFO 0 0 1 1 1 1 1 1 1 1
HR 0 0 0 1 1 3 4 4 4 6
Sales 0 2 3 5 10 15 20 30 45 60
Marke>ng 0 0 0 0 1 2 2 2 2 2
Project
Mgr. 0 1 3 5 10 15 20 30 45 60
IT 0 1 1 2 2 4 4 6 6 6
Finance 0 0 0 1 1 2 2 3 3 4
Consultant 0 0 1 3 6 9 9 9 9 9
Programmers 0 1 1 1 2 3 4 5 6 6
Administra>ve 0 1 1 2 3 4 4 4 4 4
Total 2 8 13 23 39 60 72 96 127 160
Start with small sales force. Each salesperson can sell one project a month on average. Lower
salary, plus commission.
Project managers can focus on 12 projects a year, will overlap.
Consultants will grow early but stagnate as we retreat from design consulting
Programming staff will be supplemented by a contracted group of programmers.
Initial salaries start low in exchange for ownership.

13. EOC Engineering
THE FUNDING
& RETURN
• $3,100,000 needed
- $830,000 SBIR grants
- $2,300,000 other
investment
• Operating income of
$40,000,000 in year 10
• Dividends paid from year 7
on
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14. EOC Engineering
CONCLUSION
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