Learn the keys of a successful SEO campaign! Join me as I uncover the game-changing strategies underlying IGP.com meteoric success. Prepare to dominate search results and deliver unprecedented organic traffic to your website. Let's explore how IGP.com leverages a robust SEO approach to establish itself as the leading Online Gift Shop. This captivating showcase unveils the tactics employed by IGP to enhance visibility, attract organic visitors, and expand brand reach. We will showcase some of the effective SEO techniques utilized by IGP, from optimizing product listings to creating compelling content.

1. SEO Strategy
IGP.com (formerly known as IndianGiftsPortal.com)
Decoding an effective

2. UI-UX
The top navigation of the website is excellent from the
perspective of UI/UX and SEO.
Top Category are very well showcase on the home page
image & Internal Links
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3. Organic Traffic
Split of Organic Traffic in terms of keywords & landing pages
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4. Backlink
Improve rankings
Boost your credibility
Help Google find new pages
Send referral traffic to your site
Why Are Backlinks Important for SEO?
Backlinks can:
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5. URL Structure
Standardize Your URLs in Lowercase
Use Hyphens, Not Underscores
Use Accurate Keywords in Category URL Structure
Best Practices for URL Structure
Category Page URL Structure
Product Page URL Structure
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6. Page Speed - Mobile
Need to reduce the LCP of the website which is
currently at 3.1 sec
Few areas, such as reducing server response time
and removing unused JavaScript, can help improve
their mobile score.
Core Web Vitals Observation
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7. Page Speed - Desktop
The desktop score is good, from a Technical SEO
perspective.
For future optimization, reducing server response
time and removing unused JavaScript can help
them to load faster on desktop
Core Web Vitals Observation
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8. Contextual Links
Improved User Experience
Increased Website Authority
Enhanced Link Juice
Improved Indexing and Crawling
Relevant Anchor Text
Best Practices For Contextual Links
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9. Blogs Posts
The frequency of blog posts is 12 blogs per month. Below
is the breakdown of blogs posted under different
categories:
Flowers - 1
Personalise Gift - 4
Festivals - 2
Occasion - 3
Cakes - 2
This helps a brand to build a great topical authority by
having the better potential to rank for topically related
keywords.
Last Month's blog post insights:
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10. Sitemap
The search queries made by people on the website
are added to the sitemap, which helps Google crawl
the pages related to those queries.
Unique use of Sitemap
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11. Schema Markup
The primary function of the markup is to help search engines
better understand your content
Schema markup powers rich snippets, which often have
higher click-through rates than 'regular' search results.
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12. Custom 404
Custom 404 page is well optimized by adding Top category section
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13. ARE YOU STRUGGLING TO CRAFT AN IMPRESSIVE SEO AUDIT
PRESENTATION? LOOK NO FURTHER! I'M HERE TO HELP YOU
CREATE A CAPTIVATING AND DATA-DRIVEN PRESENTATION
THAT WILL LEAVE YOUR AUDIENCE IN AWE.