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CAR CULTURE IN RUSSIA
WHO
WE ARE
THESE RUSSIANS is
an agency with an
expertise in Russian
automotive world.
WHAT
WE DO
We provide a 360˚
content support
from automotive
culture in Russia for
your editorial needs.
WHY DOESTHAT
MAKE SENSE?
OKAY, LET’S START
WITH A BITOF HISTORY
For decades Russia has been perceived by rest of the
world as a country with bloody leaders, richest cultural
heritage, leadership in space development and military
potential. But Russian domestic automotive market has
never been outstanding neither in terms of engineering
nor in terms of design.
Russia is still perceived by rest of the world as a country
where bears are met on the streets, people drink vodka
and drive Ladas so recklessly that dash-cam videos
from russian roads get millions of views on YouTube.
We might have lost the advantage on some fields, and
vodka with bears and Ladas still happen with us. But
what Russia has always had are the craftsmen and the
engineers. And these people finally got their hands and
fantasy on cars. In the last 10-15 years a new generation
of automotive enthusiasts developed a wide range of
automotive subcultures worth telling about.
NOW
What should be
mentioned first is the
domestic market. Once
been copied from Fiats
and Impalas these cars
now get their new life in
hands of enthusiasts.
DOMESTIC
MARKET
This is where the resto
culture gets its roots.
These cars also serve as
a low-budget entrance
point to drift and time-
attack movement.
Here young engineers
try their first swaps and
modifications.
STANCE
SCENE
Visitors and judges
of European stance
contests already had
a chance to meet few
ultimate projects of
Russian stance scene.
The truth is - stance
movement in Russia
had time to grow up
and, despite the roads
quality, got mighty and
independent. Every
summer there are at least
twelve big stance events
in the central part of the
country.
CAR
CLUBS
The next thing getting
popular in Russia is a
car club meetings. For
example VW and Audi
festival is held for the
jubilee 10th time this
summer.
Similar events are also
held by NISMO Club
Russia, and once a year
there is a global JDM
bash going on where
visitors get a chance to
see hundreds of VIP, drift,
stance and other custom
project Japan imports.
AMERICAN
CLASSICS
Being quite far from
the USA, we didn’t get
American import in the
same proportions as the
JDM or the EDM, but the
remaining cars are being
sought after and carefully
restored by collectors.
This leads to an increasing
amount of muscle car
and hot-rod oriented
garages and quite
authentic exhibitions of
all-american classic stuff
along with the cars.
CLASSIC
CARS
The most exclusive
and rare examples of
automotive history can
be met on Russian streets
too. But compared to
any other cars, these
oldtimers come out of
their garages only for
special occasions.
Mostly, they can be seen
on various luxury events like
the L.U.C Chopard Classic
Weekend Rally, Bosch
Moskau Klassik rally, etc.
However, some of them
are still weekend-driven
and even take part in
classic car track-days and
competitions.
TIME
ATTACK
Many years after the
world-known success of
Soviet autosport Russia
is back in the game.
Today we have
several FIA-sanctioned
motorsports curcuits and
a growing number of local
racetracks, which makes
it possible for the races of
MitJet, Legends, RHHCC,
WTCC, MaxPowerCars,
DTM, F1 and other series
to happen nearly every
weekend.
DRIFT
This is where things
get hectic. Russia, like
many other countries, is
affected by the rubber
burning syndrome.
This year, forty pilots entered
the first lap of Russian Drift
Series in Moscow. And it
is only a quarter of those,
able to compete with
serious budgets and 500+
horsepower. Apart of it,
thousands of cars are being
built and hundreds of local
events are held yearly in this
discipline over the country.
DRAG
It was definitely drag
racing, that started a new
era for Russian autosport
when it appeared in our
country about 20 years
ago. Need of powerful
engines then launched
many good changes.
What we have now is
one of the three world’s
fastest Nissan GT-Rs
(MOSES) built in Russia
and Lamborghini Gallardo
Nera, which set the
quickest standing mile
record on December 22,
2013 in Greece.
UNLIMITED
CLASS
Since there are people,
whose fantasy, budgets
and philosophy make
it impossible for them
to meet the technical
regulations of the existing
racing classes, the
Unlimited class was born.
Creatures that hit the grid
in this class in Russia host
mindblowing big-dollar
solutions and are a thrill to
see on track. MaxPowerCars
Championship is home
for this class along with
the GT1/2/3/4 and Touring
classes. Its events happen
on the best Russian
autodromes, and are
definitely worth seeing.
If all of this makes sense to you, and you would like to
enhance the geography of featured cars and events
and include Russian automotive content, now you have
got a reliable partner to do it.
PUBLICATIONS
Several magazines
and websites have
already discovered
the advantages of our
feaures.
CONTENT
FEATURE
PHOTOSHOOT
SPOTLIGHT
CAR TECH
INTERVIEW
REPORTAGE
VIDEO
We sell only unique
content. It means that
you won’t see the same
images or an article in any
other media.
GEOGRAPHY
UKRAINE
RUSSIA
KAZAKHSTAN
ARMENIA
GEORGIA
Our writers and
photographers work on all
of the ex-Soviet territories
including:
NOW,
TELL US...
WHATARE YOU
LOOKING FOR?
Some of the images used in this presentation are not These Russians property, and are a courtesy of their owners.
It only means that we should consider working with these talented guys as our contributors in the nearest future.
agency.theserussians@gmail.com

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These russians

  • 1. CAR CULTURE IN RUSSIA
  • 2. WHO WE ARE THESE RUSSIANS is an agency with an expertise in Russian automotive world.
  • 3. WHAT WE DO We provide a 360˚ content support from automotive culture in Russia for your editorial needs.
  • 5. OKAY, LET’S START WITH A BITOF HISTORY
  • 6. For decades Russia has been perceived by rest of the world as a country with bloody leaders, richest cultural heritage, leadership in space development and military potential. But Russian domestic automotive market has never been outstanding neither in terms of engineering nor in terms of design.
  • 7. Russia is still perceived by rest of the world as a country where bears are met on the streets, people drink vodka and drive Ladas so recklessly that dash-cam videos from russian roads get millions of views on YouTube.
  • 8. We might have lost the advantage on some fields, and vodka with bears and Ladas still happen with us. But what Russia has always had are the craftsmen and the engineers. And these people finally got their hands and fantasy on cars. In the last 10-15 years a new generation of automotive enthusiasts developed a wide range of automotive subcultures worth telling about.
  • 9. NOW
  • 10. What should be mentioned first is the domestic market. Once been copied from Fiats and Impalas these cars now get their new life in hands of enthusiasts. DOMESTIC MARKET
  • 11. This is where the resto culture gets its roots. These cars also serve as a low-budget entrance point to drift and time- attack movement. Here young engineers try their first swaps and modifications.
  • 12. STANCE SCENE Visitors and judges of European stance contests already had a chance to meet few ultimate projects of Russian stance scene.
  • 13. The truth is - stance movement in Russia had time to grow up and, despite the roads quality, got mighty and independent. Every summer there are at least twelve big stance events in the central part of the country.
  • 14. CAR CLUBS The next thing getting popular in Russia is a car club meetings. For example VW and Audi festival is held for the jubilee 10th time this summer.
  • 15. Similar events are also held by NISMO Club Russia, and once a year there is a global JDM bash going on where visitors get a chance to see hundreds of VIP, drift, stance and other custom project Japan imports.
  • 16. AMERICAN CLASSICS Being quite far from the USA, we didn’t get American import in the same proportions as the JDM or the EDM, but the remaining cars are being sought after and carefully restored by collectors.
  • 17. This leads to an increasing amount of muscle car and hot-rod oriented garages and quite authentic exhibitions of all-american classic stuff along with the cars.
  • 18. CLASSIC CARS The most exclusive and rare examples of automotive history can be met on Russian streets too. But compared to any other cars, these oldtimers come out of their garages only for special occasions.
  • 19. Mostly, they can be seen on various luxury events like the L.U.C Chopard Classic Weekend Rally, Bosch Moskau Klassik rally, etc. However, some of them are still weekend-driven and even take part in classic car track-days and competitions.
  • 20. TIME ATTACK Many years after the world-known success of Soviet autosport Russia is back in the game.
  • 21. Today we have several FIA-sanctioned motorsports curcuits and a growing number of local racetracks, which makes it possible for the races of MitJet, Legends, RHHCC, WTCC, MaxPowerCars, DTM, F1 and other series to happen nearly every weekend.
  • 22. DRIFT This is where things get hectic. Russia, like many other countries, is affected by the rubber burning syndrome.
  • 23. This year, forty pilots entered the first lap of Russian Drift Series in Moscow. And it is only a quarter of those, able to compete with serious budgets and 500+ horsepower. Apart of it, thousands of cars are being built and hundreds of local events are held yearly in this discipline over the country.
  • 24. DRAG It was definitely drag racing, that started a new era for Russian autosport when it appeared in our country about 20 years ago. Need of powerful engines then launched many good changes.
  • 25. What we have now is one of the three world’s fastest Nissan GT-Rs (MOSES) built in Russia and Lamborghini Gallardo Nera, which set the quickest standing mile record on December 22, 2013 in Greece.
  • 26. UNLIMITED CLASS Since there are people, whose fantasy, budgets and philosophy make it impossible for them to meet the technical regulations of the existing racing classes, the Unlimited class was born.
  • 27. Creatures that hit the grid in this class in Russia host mindblowing big-dollar solutions and are a thrill to see on track. MaxPowerCars Championship is home for this class along with the GT1/2/3/4 and Touring classes. Its events happen on the best Russian autodromes, and are definitely worth seeing.
  • 28. If all of this makes sense to you, and you would like to enhance the geography of featured cars and events and include Russian automotive content, now you have got a reliable partner to do it.
  • 29. PUBLICATIONS Several magazines and websites have already discovered the advantages of our feaures.
  • 30. CONTENT FEATURE PHOTOSHOOT SPOTLIGHT CAR TECH INTERVIEW REPORTAGE VIDEO We sell only unique content. It means that you won’t see the same images or an article in any other media.
  • 31. GEOGRAPHY UKRAINE RUSSIA KAZAKHSTAN ARMENIA GEORGIA Our writers and photographers work on all of the ex-Soviet territories including:
  • 34. Some of the images used in this presentation are not These Russians property, and are a courtesy of their owners. It only means that we should consider working with these talented guys as our contributors in the nearest future. agency.theserussians@gmail.com