The document discusses movie remakes and their purposes. It provides examples of the Judge Dredd and REC remakes. The Judge Dredd remake was more successful than the original due to updated technology allowing improved special effects. The low-budget REC remake popularized the "found footage" style and spawned the Quarantine remake. It also discusses business strategies like horizontal and vertical integration used in the film industry.

1. There are plentyof reasonstomake movie remakes,the mainone beingthe evermovingqualityin
technology orif there isa particularrise ininterestof a comic bookfranchise oroldmovie.Judge
Dreddis one of the most recentitwas a comic and in1995 SylvesterStallone tookthe leadingrole
and became the Judge howeveralot of people didn’tfeel itreplicatedthe original comicbooksthe
se of the filmwasveryclaustrophobic,andall of the setswere builtbecause theydidn’thave the
technologytomake itmore fantasyso it endeduplookinglikeasci-fi
Howeverthe newerversionof judge Dreddreleasedin2012 directedbyPete Traviswasmuch more
of a successbecause of newerupdatedtechnologythingssuchasCGI and slow motionto20,000
framesa secondgave it effectsthatthe original triedtodo.
The remake was importantalsointhe franchise forJudge Dreddbecause since the new filmandits
successtheyhave re-releasedthe comicsaswell thisisanexample of synergyandit’sone of the
mostsuccessful franchise attemptstodoso, mostremakesare made because the filmcanbe made
betterbytechnologybutalsoremakescanhappenbecause afilmcompanymaybuy outanother
companyand thenchoose to remake some of theirolderfilmsinamoderntwist
The budgetfor the newDreddwas muchlessthanthe original butthisisbecause theyrequiredless
stage settingandusedmore efficienttechnologyinthe linkbelow youcansee how the producers
tookhe cityJohannesburgandbuiltitupto whatwe see inthe filmusingCGI
https://www.youtube.com/watch?v=IJ9OFwFxxt4
Budget:$50,000,000 (estimated) OpeningWeekend:$6,278,491 (USA) (21 September2012) Gross:
$13,401,683 (USA) (26 October2012)

2. REC was directedbyJaume BalagueroandPacoPlaza,it wasreleasedin2007. The budgetforthis
filmwasestimatedat€1,500,000, the box office takingsare $32,492,211 worldwide.The style of this
filmisquite differenttootherHorror's as it wasfilmedusingahand-heldthroughout.Filmingitthis
waymade itlooklive,quite similartoaTV newsreport.Althoughthismethodof filminglimitedhow
the directorsnarratedand editedthe film, itdidallow themtoworkwithspecificgenre elementsof
fearand suspense inawaythat fitthe live lookandfeel.ThisfilmisaboutaTV reporterand her
cameramanas theygo intoan apartmentblockwithemergencyworkers(paramedicsandfiremen)
to reporta storyof an injuredwomaninside the building.Whentheygetinside,the whole building
getssectionedoff andnobodycanenteror leave the building.The injuredwomanattacksandbites
one of the paramedics,everyone thenrealizesthatthe womanhasan infectiousvirusthatspreads
througha bite or bloodcontact, andgivesan animal fury,enhancedstrength,andhelpsrevive the
humansthat thenturn intoveryzombie like beings.Soonalotof the blockhave beeninfectedand
needtobe killedastheytryto infectothers.Lateronin the filmaroom isdiscoveredfull of
newslettersof agirl that was supposedly'possessed'.There isalso evidence of differentof
experimentsthathave happenedinthere.A priestissentintothe buildingwhothenexplainshe
needsasample of the possessedgirlsblood(whoishiddeninthe mysteriousroom) togeta cure.
More of the workersgetkilled,evenManu.The possessedgirl thentakesoverAngela'sbody,kills
the priestandmorphs hervoice intothe priest'svoice totell the emergencyworkersthatthe
buildingisnowsafe toleteveryone out. The technologyusedisprettysophisticatedforarelatively
small companyandit diddefinitelychange the styleof horrorfilms afterrecfilmssuchas
paranormal activitybecame bighitsinthe same kindof footage style.
Quarantine wasdirectedbyJohnErickDowdle andwas releasedin2008. The budget for thisfilm
was estimatedat$12,000,000 andthe box office takingsare PHP10,231,919 inthe Philippines,
£937,833 inthe UK and $31,691,811 in the USA. Screengemsa subsidiarycompanyof SONYbought
the rightsto REC in2007 and then proceeded tomake a shotby shotremake of the Spanishfilmbut
inEnglishsothat it wouldappeal more toa largermarketthe technologywasjustprettymuchthe
same it hadn’treallyimprovedhoweveratthe same time asquarantine wasreleasedtheyalso
rereleasedREC.
In business,horizontal integrationisastrategywhere acompanycreatesor acquiresproduction
unitsforoutputswhichare alike eithercomplementaryorcompetitive.acompanyacquires

3. competitorsinthe same industrydoingthe same stage of productionforthe creationof a
monopoly. Anotherexample isthe managementof agroupof productswhichare alike,yetat
differentprice points,complexities,andqualities.Thisstrategymayreduce competitionand
increase marketshare byusingeconomiesof scale. Forexample, Sonyboughtscreengemsandthen
usesthemas a subsidiarycompany
In microeconomicsandmanagement,vertical integrationisanarrangementinwhichthe supply
chainof a companyis ownedbythat company.Usuallyeachmemberof the supplychainproducesa
differentproductorservice,andthe productscombine tosatisfya commonneed.Itiscontrasted
withhorizontal integration.Vertical integrationhasalsodescribedmanagementstylesthatbring
large portionsof the supplychainnotonly undera common ownership, butalsointoone
corporation as inthe 1920s whenthe Ford RiverRouge Complex beganmakingmuchof itsownsteel
rather thanbuyingitfrom suppliers.