Spanx, known for its slimming apparel, launched a recruitment campaign on The Muse to promote its employer brand and attract early career Millennials. Spanx's VP of HR, John Berger, said they chose The Muse because its audience matched their target applicants. The Muse created a profile of Spanx through videos of employees and photos that Spanx links to from its careers page to give a sense of their culture. Berger found the process to be "turnkey" and that being featured in Muse articles provided a third party recommendation to thousands of readers. Berger said the campaign helped Spanx engage candidates who may not have otherwise and better screen for people who understand their culture.

1. How Spanx Is
Changing the
Recruiting Game
SPANX’S IDEAL APPLICANTS MATCHED
THE MUSE’S AUDIENCE
JOHN BERGER
VP of Human Resources at Spanx
Spanx defined a genre with its superb
slimming apparel that helps women around
the world feel great about themselves and
their potential. First launched in 2000, the
Atlanta-based company’s products are
well-known, but it wanted to promote its
employer brand to early career Millennials.
We spoke with John Berger, Vice President
of Human Resources at Spanx, on why his
team chose The Muse for a recruitment
marketing campaign.
Spanx’s target applicants for the campaign are early career
Millennials, and its focus is on showcasing the company’s
product-focused roles and the diversity behind them. Berger said,
“What we look for at Spanx are incredibly capable people who are
great at what they do, but who also don’t take themselves too
seriously.” With over 5 million readers coming to The Muse every
month for career advice, Spanx was able to reach an audience well
beyond visitors to its careers page.
“The way the brand is showcased
has been wonderful. From our
main careers page, we link to
our Muse profile as a way for
people to know what it’s like to
work at Spanx.”

2. KEY TAKEAWAYS
The text job ad doesn’t tell a story about your employees or your culture;
getting a profile supported by articles people want to read does.
JOHN BERGER
VP of Human Resources at Spanx
GOING BEYOND THE TEXT JOB AD
The first part of The Muse’s campaign for Spanx was creating a
profile—a micro-site about what it's like to work at its headquarters in
Atlanta. With The Muse sending videographers to its office to
interview employees, Berger found “The Muse is a great way for us
to own the message with regard to who we are, and there’s no
better way to do it than through the voice of our team. Authenticity is
so incredibly important—candidates want to hear recommendations
from real people. And from a visual perspective, the way the brand
is showcased has been wonderful.”
With The Muse handling the photos, videos, text, and web
development, Berger found the process to be a “smooth turnkey
solution” that didn't require extra resources. Spanx found an
immediate use for the profile—“From our main careers page, we link
to our Muse profile as a way for people to know what it’s like to work
at Spanx.”
Ready to improve your
employer brand?
Drop us a note.
themuse.com/employers
sales@themuse.com
RUNNING A TARGETED
RECRUITMENT CAMPAIGN
Spanx is a brand known well enough to draw candidates from
the strength of its consumer brand, but with The Muse, “we’ve
seen a lot of people engage with us that might not have
otherwise engaged.” It’s a chance to teach people what it’s
like to really work there.
Berger said that being featured in articles like “Empower and
Support Women with a Career at Spanx” and “11 Offices We
Can’t Believe Are Real” gave Spanx an opportunity to share a
“third party recommendation that was authentic and editorial”
to thousands of The Muse’s readers.
Berger found the campaign boosted Spanx’s ability to screen
for the right candidates, “Ultimately, we want people who
apply understanding us for who we truly are, not how
someone else might paint us.”
“The Muse is a great way
for us to own the message
with regard to who we are.”