Themistoklis Tsoufis the branding of Greek traditional products
•
1 like•408 views
This document discusses branding traditional Greek products to increase their marketability and exports. It notes that Greece has unique raw materials from its climate and traditions, but is lacking in marketing, packaging, and market research. Branding Greek products could massively promote Greece worldwide, increase exports and attract investors. There is potential to adopt the Greek diet and lifestyle abroad and increase demand for premium products. With ideas, dreams and willingness, Greece can rebrand its future by focusing on its foundations in tourism, climate, youth and agriculture to establish Greek products worldwide through Melita's boutique food stores and premium products.
More Related Content
What's hot
What's hot (13)
Similar to Themistoklis Tsoufis the branding of Greek traditional products
Similar to Themistoklis Tsoufis the branding of Greek traditional products (20)
More from Ignite_Athens
More from Ignite_Athens (20)
Recently uploaded
Recently uploaded (20)
Themistoklis Tsoufis the branding of Greek traditional products
- 1. The Branding of Greek Traditional Products
- 2. HISTORY Olive Gathering offer /wine/warrior
- 3. Food Tradition ๏ Weddings ๏ Festivals ๏ Christmas ๏ New year‟s Eve ๏ Clean Monday ๏ Easter
- 4. We are obliged to brand our products! What we have What We Miss ๏ Unique raw ๏ Marketing materials ๏ Packaging ๏ Mediterranean climate ๏ Market Research ๏ Responsible ๏ Cash Flow producers ๏ Historical background ๏ Positive attitude
- 5. Positive outcomes • Massive promotion of Greece worldwide (direct impact in tourism) • Immediate Increase of the exports • Attraction of investors • Greece will be regarded as a worldwide power in the supply of qualitative, premium products
- 6. Potential of Greek products ๏ Adoption of greek diet from eu-us consumers ๏ new life –style of westerns ๏ Unique quality ๏ Increased demand for premium products
- 7. Motivation •New global trend •Huge markets •Targeted group •Hot profits
- 8. US IMPORTS OF GREEK FOOD
- 9. Financial crisis there is, Unemployment Sociopolitical instability Reduced income but there are also, Ideas + dreams+ willingness To rebrand our future…
- 10. Strong foundations Tourism +sun +youth +blessed land
- 11. Packaging
- 12. Packaging
- 13. Dare ! Melita„s aim is to offer extraordinary Greek Traditional Products in order to give its consumers the chance to consume healthful, tasteful and rare products from Greece.
- 14. Μελίτη - Melita Melita-melite (or mileta) ๏ Naiad Nymph ๏ Mount Melite ๏ Island of Phaiakes (corfu) ๏ Loved By Hercules ๏ Bore him a son named hyllus
- 19. vision ๏ Melita‟s boutique food stores all over the world ๏ Premium greek products ๏ Establishment of greek products worldwide
- 20. INSPIRATION “If you deconstruct Greece, you will in the end see an olive tree, a grapevine, and a boat remain. That is, with as much, you reconstruct her.” Odysseas Elytis