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The Craving Brain:
T The Neurobiology of
U Uncontrollable Urges
In this presentation, Barbara describes:
v the disruption of the brain’s signaling system
that leads to the condition of addiction and
associated behavioral changes
v risk factors associated with developing
addiction
v what the addicted brain is really craving
v some factors for determining who is a
candidate for abstinence only-based
treatment verses medicated assisted therapy
Our program features Truth Pharm’s West-Coast Director,
molecular biologist Barbara Veit, whose research focuses on the
long-term impact of addictive substances on the developing brain.
Addiction is an illness that disrupts
messaging pathways in the brain, altering
its physiology causing profound
behavioral changes and uncontrollable
cravings. But is the brain really craving
the drug itself? Come learn about this
complex brain disease and why an
individual’s unique relationship with any
substance of abuse plays a role in
predicting which treatment methods will
result in more favorable outcomes.
Presents:
DATE: July 21, 2018
TIME: 10:00 AM- 11:15 AM
WHERE: Thelma McMillen Center: 3333 Skypark #200; Torrance, CA
WHY: A well informed community helps keep people healthy and safe.

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Thelma mc millen 7 21-18

  • 1. The Craving Brain: T The Neurobiology of U Uncontrollable Urges In this presentation, Barbara describes: v the disruption of the brain’s signaling system that leads to the condition of addiction and associated behavioral changes v risk factors associated with developing addiction v what the addicted brain is really craving v some factors for determining who is a candidate for abstinence only-based treatment verses medicated assisted therapy Our program features Truth Pharm’s West-Coast Director, molecular biologist Barbara Veit, whose research focuses on the long-term impact of addictive substances on the developing brain. Addiction is an illness that disrupts messaging pathways in the brain, altering its physiology causing profound behavioral changes and uncontrollable cravings. But is the brain really craving the drug itself? Come learn about this complex brain disease and why an individual’s unique relationship with any substance of abuse plays a role in predicting which treatment methods will result in more favorable outcomes. Presents: DATE: July 21, 2018 TIME: 10:00 AM- 11:15 AM WHERE: Thelma McMillen Center: 3333 Skypark #200; Torrance, CA WHY: A well informed community helps keep people healthy and safe.