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1. M. Bikash Kanyari
2nd year MBA
Roll no. – 43709V224012
Business Administration
Utkal University
Presentation on..
Ethical issues
of
Byju’s

2. Intoduction
Byju's, India's most valuable edtech startup, was once hailed as a
shining example of innovation and disruption in the education
sector. Founded in 2011 by Byju Raveendran, the company quickly
gained a reputation for its engaging learning platforms and
impressive growth. However, the company's meteoric rise was soon
overshadowed by a series of ethical scandals that have called its
reputation and business practices into question.
va

3. Byju's: From Edtech Darling to
Ethical Quagmire
The Rise of Byju's
Byju's started as a
revolutionary edtech
platform, offering
interactive and
personalized learning
experiences for students.
The company's innovative
approach and focus on
student engagement
quickly made it a darling of
the Indian education
landscape, attracting
investors and accolades
from industry experts.
Ethical Lapses
Emerge
However, as Byju's
expanded rapidly,
concerns began to emerge
about the company's
business practices.
Reports surfaced of
aggressive sales tactics,
misleading marketing
claims, and a lack of
transparency around the
effectiveness of its
learning programs.
Regulatory Scrutiny
These ethical issues led to
increased scrutiny from
regulatory bodies,
including the Indian
government. Byju's found
itself embroiled in legal
battles and facing
allegations of unfair
practices, which further
tarnished its reputation
and threatened its long-
term viability.

4. Unraveling the Ethical Lapses at Byju's
1 Aggressive Sales Tactics
Byju's was accused of employing high-
pressure sales tactics, including
targeting vulnerable families with
misleading claims about the efficacy of
its products and the need for immediate
enrollment.
2 Inflated Enrollment Numbers
The company was also alleged to have
inflated its enrollment numbers, leading
to concerns about the accuracy of its
reported growth and the sustainability
of its business model.
3 Lack of Transparency
Byju's was criticized for a lack of
transparency around its learning
outcomes, refund policies, and the
qualifications of its teaching staff,
raising questions about the company's
commitment to ethical practices.
4 Questionable Acquisition
Practices
The company's aggressive acquisition
strategy, which included the purchase
of smaller edtech startups, was also
examined for potential conflicts of
interest and self-dealing.

5. Impact of Byju's Ethical Scandals on
the Edtech Industry
Loss of Trust
The ethical issues at Byju's have eroded
trust in the edtech industry, with parents
and students becoming more skeptical of
the claims and promises made by other
companies in the sector.
The Byju's scandal has led to increased
regulatory scrutiny of the edtech industry,
with governments and policymakers
seeking to ensure that companies are
operating ethically and transparently.
Challenges for Smaller Startups
The negative publicity surrounding Byju's
has made it more difficult for smaller
edtech startups to raise funding and gain
traction, as investors become more
cautious about the sector.
Reputational Damage
The ethical lapses at Byju's have
damaged the reputation of the entire
edtech industry, making it harder for
companies to differentiate themselves and
convince customers of the value of their
offerings.
Increased Regulatory Scrutiny

6. Lessons We Learned : Navigating
Ethical Challenges in Business
Ethical Decision-Making
The Byju's scandal highlights the
importance of ethical decision-
making for entrepreneurs. They
must learn to prioritize long-term
sustainability and stakeholder
interests over short-term
financial gains, even in the face
of pressure from investors or
shareholders.
Transparency and
Accountability
Entrepreneurs must also
understand the importance of
transparency and accountability
in business operations. They
should be trained to implement
robust internal controls,
whistleblower policies, and
regular audits to ensure that
their organizations are operating
ethically and in compliance with
regulations.
3
Corporate Governance
The Byju's case underscores the
critical role of effective corporate
governance in preventing ethical
lapses. Entrepreneurs should
learn about the importance of
independent boards, clear lines
of authority, and strong risk
management frameworks in
maintaining organizational
integrity.
1
2

7. Importance of Corporate Governance
and Ethical Leadership
Corporate
Governance
The Byju's scandal
highlights the vital
importance of robust
corporate governance
practices, including the
establishment of
independent boards,
effective risk management
systems, and clear lines of
accountability.
Entrepreneurs must
understand the role of
corporate governance in
ensuring ethical decision-
making and long-term
organizational
sustainability.
Ethical Leadership
The Byju's case also
underscores the need for
ethical leadership at the
highest levels of an
organization.
Entrepreneurs should be
trained to develop a strong
moral compass, to prioritize
the interests of all
stakeholders, and to create
a culture of integrity and
transparency within their
organizations.
Stakeholder
Engagement
Effective corporate
governance and ethical
leadership also require a
deep understanding of
stakeholder needs and
concerns. Entrepreneurs
must learn to balance the
interests of shareholders,
employees, customers, and
the broader community
when making business
decisions, ensuring that
their organizations create
value in a sustainable and
responsible manner.

8. Strategies for Promoting Ethical
Decision-Making in Startups
Ethical Foundations
Entrepreneurs should be equipped with the tools to establish a strong ethical
foundation in their startups, including the development of a clear code of conduct,
the implementation of whistleblower policies, and the promotion of a culture of
accountability and transparency.
Ethical Training
Ongoing ethical training and development programs should be a priority for
Entrepreneurs as they build their startups. This includes educating employees on
the importance of ethical decision-making, providing resources and support for
ethical dilemmas, and regularly reviewing and updating ethical policies.
Ethical Governance
Entreprene should also learn to implement robust ethical governance structures in
their startups, such as the establishment of independent boards, the inclusion of
diverse perspectives, and the regular review and auditing of business practices to
ensure compliance with ethical standards.

9. Conclusion: Rebuilding Trust and
Restoring Byju's Reputation
Transparency
Byju's must
prioritize
transparency in its
operations,
including the
disclosure of
accurate enrollment
data, the
effectiveness of its
learning programs,
and the
qualifications of its
teaching staff. This
will be crucial in
rebuilding trust with
parents, students,
Ethical
Practices
The company must
also commit to
ethical business
practices, including
the elimination of
aggressive sales
tactics, the
implementation of
fair refund policies,
and the prioritization
of student learning
outcomes over
short-term financial
gains.
Robust
Governance
Byju's will need to
strengthen its
corporate
governance
structures, including
the appointment of
independent
directors, the
establishment of
clear lines of
accountability, and
the implementation
of robust internal
controls and
auditing processes.
Ethical
Leadership
Finally, Byju's will
need to
demonstrate a
commitment to
ethical leadership,
with its founders
and senior
executives setting
the tone for the
organization and
serving as role
models for ethical
decision-making
and responsible
business practices.